
Daisy Christophel
Head Coach Shiolin

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About me
Social & Digital Media, Brand Strategy, Sustainability
Education

The Ohio State University
2011 - 2016Bachelor of Arts (B.A.) Public Relations, Strategic Communication, Minors: Public Affairs, Visual DesignActivities and Societies: Gamma Phi Beta- Beta Xi founding member OSU The PRactice Public Relations Student Society of America (PRSSA) TOMS Campus Club Marion Campus Varsity Volleyball
Experience

Columbus Volleyball Academy
Dec 2011 - Apr 2012Head Coach ShiolinCoaching and teaching voleyball techniques for 13 year old girls running practices and coaching tournaments around Ohio.

College Nannies and Tutors
Nov 2012 - Nov 2015Nanny
Columbus Crew SC
Mar 2015 - Dec 2015Communications & Brand Promo Team
Columbus Zoo and Aquarium
Apr 2015 - Aug 2016Guest Experience Conservation Presenter, Interpretive Guide
OSU The PRactice
Aug 2015 - Jun 2016Account AssociateColumbus PR firm

Center for Social Enterprise Developement
Jan 2016 - May 2016Communications Intern
A Kid Again
Jan 2016 - May 2016Communications Intern
J. America Licensed Products
Apr 2016 - Nov 2016Build all relevant social media platforms and content calendar while forming a consistent brand voiceBrainstorm larger, strategic thinking with all division presidents & VPs & advise them on all relevant digital insights through presentations or reports
Social Media Specialist
Aug 2016 - Nov 2016Social Media & Communications Intern
Apr 2016 - Aug 2016

Femfetti
Apr 2017 - Jul 2018Director of Brand Strategy, Digital and Social MediaWebsite: https://femfetti.com/Instagram: https://www.instagram.com/femfetti/?hl=enSuccessfully strategized, implemented, analyzed and problem solved entire digital/social presence and website to align with digital marketing, SEO, and consumer psychology best practices with scalability and profitability in mind Planned and implemented Femfetti's first marketing, editorial and seasonal product launch calendars Strategized, managed and created content for social media platforms with a focus on Instagram Led creative direction, trend reporting and conceptualization of Femfetti using website/social analytics and market research Created, organized and implemented Femfetti's first influencer program while building relationships with key influencers and blogs that led to successful giveaways and sales spikesLaunched email marketing and strategy (Mailchimp) and built a list of over 10K subscribers within 3 monthsContinuously analyzed business and product performance to seize opportunities for new growth and to meet and/or exceed KPI’s and financial targets Directed the hiring, training, and performance evaluations of staff while supervising daily staff activities and providing constructive feedback Managed all projects, delegated and monitored milestones and analyzed results after completion Served as the primary point of contact for incoming media calls, including requests for meetings and interviews with company executives and experts Developed Facebook Pixel and advertising strategies, followed by executing and managing ads, successfully reaching optimal campaign ROAS Created shot lists, booked talent and locations and prepared the location and set for shooting; selected, edited and optimized images in postReviewed sales, customer concerns and new opportunities to drive business strategy at weekly planning sessionsSecured features on Buzzfeed, Glitterguide, Cosmopolitan and other media opportunities while fostering long lasting relationships Show less

Alpenglow Apparel LLC
Feb 2018 - nowCo-FounderAlpenglow Apparel is a passion project and lifestyle brand that pushes for change and sustainability. We offer casual, sustainable apparel at an accessible price. 10% of Alpenglow's profits are donated to environmental causes.

MGS
Aug 2018 - Sept 2019Social, Digital Media Marketing Manager
MilkMoney
Jan 2021 - Feb 2021Social Media & Community Manager
Remake.world
Feb 2021 - nowSocial and Digital Media Director
Mar 2023 - nowSocial Media Manager
Feb 2021 - now
Licenses & Certifications

Diversity, Intercultural and Community Engagement Certificate

FFA American Degree
National FFA OrganizationJan 2017
Honors & Awards
- Awarded to Daisy ChristophelDeans List, School of Arts & Sciences The Ohio State University College of Arts and Science May 2016 Deans list recipient from Fall 14 through graduation in Spring 16
- Awarded to Daisy ChristophelFFA American Degree The National FFA Organization May 2012
Volunteer Experience
Ambassador
Issued by remake.world
Associated with Daisy ChristophelFounding Member
Issued by Women in Digital - USA on Oct 2016
Associated with Daisy ChristophelMember
Issued by OSU The PRactice on Jan 2014
Associated with Daisy ChristophelFundraiser, Mentor
Issued by Girls on the Run International on Jan 2016
Associated with Daisy Christophel
Languages
- swSwahili
- spSpanish
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