Laura Miller, CEM

Experience

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  SB Expos & Events

  Sept 2014 - Mar 2016

  • Cold called for exhibit and sponsorship sales• Fulfilled exhibits and sponsorships• Wrote and edited the Exhibitor and Sponsorship Prospectuses• Designed floor plans• Developed prospect lists• Coordinated email campaigns to current and potential exhibitors• Managed Exhibit Hall on-site• Organized on-site space selection

  • Exhibits & Sponsorships Manager

    Sept 2015 - Mar 2016

  • Events and Marketing Coordinator

    Sept 2014 - Sept 2015
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  Association of the United States Army - AUSA

  Mar 2016 - Aug 2017

  Exhibit Sales Manager

  • Maintained exhibitor communications and prepared exhibitor materials, ensuring a smooth move-in for exhibitors in conjunction with Global Experience Specialists (GES)• Worked with exhibitors on booth sizing and placement, especially with exhibitors who were building multilevel booth structures or bringing large equipment• Created sales materials and plans to attract potential exhibitors and Sustaining Members• Worked with Registrar to ensure that all booths were paid for in-full before arriving on site• Worked with Sustaining Membership Manager to implement an on-site sales plan and to manage the Annual Meeting space selection Show less

• 

  ASIS International

  Aug 2017 - May 2020

  • Sells and fulfills 20 Key Accounts for exhibits, sponsorships, meeting rooms, awards, and other event products• Customizes Key Account sponsorship proposals and presentations ranging from $10,000 - $250,000• Composes monthly exhibitor communications• Setups and manages exhibitor housing• Setups and manages exhibitor registration• Setups and sells Innovative Product Awards• Implemented the Startup Sector from design concept through the sales process, including on-site fulfillment• Responsible for invoicing and receiving payments for all GSX products• Provides exhibitor customer service for 550+ companies• Creates floor plan design to maximize traffic and booth sales• Manages all inventory in Map Your Show• Fulfills all sponsorships for GSX totaling over $800,000 in total sales• Successfully improved the exhibitor experience and complimentary marketing programs• Creates all marketing materials for Business Development team (Exhibitor Prospectus, Sponsorship Prospectus, Contracts, Vertical Market Flyers, Email campaigns, and more)• Implements and manages the advanced and on-site re-book process for booth space• Trains and mentors one direct report Show less

  • Senior Manager, Partner Solutions & Key Accounts

    Mar 2018 - May 2020

  • Key Accounts Sales Manager

    Aug 2017 - Mar 2018
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  Biotechnology Innovation Organization

  Jul 2020 - Nov 2021

  Manager, Sales and Sponsorship
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  NACS

  Nov 2021 - now

  Exhibit Sales and Services Manager