Lauren Elizabeth Perna

Experience

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  Creative Office Pavilion

  Oct 2006 - Feb 2009

  Account Coordinator

  • Managed the logistics of high-end office furniture orders; supported top sales team. • Built relationships with customers and liaised between vendors, freight companies and internal departments.

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  MassBio

  Feb 2010 - Jan 2019

  • Recognized for raising the organization’s profile by developing multi-faceted, cross-functional visibility campaigns • Engaged stakeholders in MassBio initiatives by drafting and implementing compelling communications campaigns; wrote and edited email content, stakeholder correspondence, and blog/ social media posts • Marketed MassBio by designing tailored PowerPoints and business plans, and presenting to diverse stakeholders • Created visibility campaigns for corporate members; enhanced their brand in the life sciences community through digital and traditional marketing platforms offered by MassBio• Elevated MassBio’s status as a thought leader by organizing content-driven roundtables for >300 C-level executives and recruiting high-profile speakers for other MassBio events • Raised $4.5M in yearly revenue by renewing >1,100 corporate life sciences members• Built member engagement strategy to generate member loyalty and reach untapped demographics Show less

  • Senior Director, Member Engagement

    Mar 2017 - Jan 2019

  • Director of Member Engagement

    Mar 2014 - Feb 2017

  • Manager of Member Outreach

    Oct 2012 - Mar 2014

  • Manager of Events and Membership

    Jun 2011 - Oct 2012

  • Membership Assistant

    Feb 2010 - Jun 2011
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  Self-Employed

  Jan 2019 - Mar 2020

  Marketing/Communications Consultant

  • Increased social media following and engagement on LinkedIn, Twitter, and Facebook; improved web traffic• Contributed relevant and engaging blog content, articles, and infographics• Launched successful internal communications newsletter• Developed strategies for a website overhaul and client/candidate engagement email campaignsClients include Life Science Cares, MassEcon, Sci.bio Recruiting.

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  Lauren Perna Communications

  May 2020 - now

  CEO & Lead Writer

  Lauren Perna Communications is a Boston-based communications firm that helps companies in life sciences, healthcare, and mental health tell their story through content and copywriting. Our team is passionate about telling the stories of companies innovating in physical and mental health.