Roxana Rebedeu

Experience

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  WNS Global Services

  Sept 2011 - Sept 2012

  German Junior Customer Care Specialist
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  British Council

  Apr 2013 - Mar 2014

  Marketing & Communications

  • Developing and implementing communication plans for online and offline events (the Night of the Cultural Institutes, Education UK Exhibition, 75th Anniversary Ball) • Producing content for the fortnightly e-newsletter, both written and visual • Layout design for promotional materials • Ensure that the brand guidelines are met on every channel, in print or online • Constantly updating the website and social media accounts (Facebook, Flickr, Pinterest) with relevant content • Keeping contact with partners and stakeholders Show less

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  IBM

  Jul 2014 - now

  Kept responsibilities from previous role, and took on leadership of the practice:• Set up merchandising practice strategy for all Geographies, according to IBM strategic priorities• Operational guidance and support for Conversion practitioners market teams on scaled initiatives, as well as reaching best practices• Led and strategized the automation of merchandising display for all Geographies• Sole responsible for North America merchandising• E2E merchandising bundle setup and promotion• Strategized and executed cross-promotions on new digital real estate• Managing strategic product discounts for each market and running promotions, quarterly reportingand iteration• Coordinated the COVID-19 and Emerge smarter promotions across the web for all locales• Star projects acknowledged by CHQ executives• Built merchandising framework to generate a steady 15% contribution to organic revenue Show less Responsible for the enablement, activation and monitoring of conversion discipline tactics across the globe (60+countries), measured both by conversion and organic revenue KPIs at global level, as well as by trainees’feedback• Online merchandising and conversion practice global strategy guidance and implementation• Responsible of creating enablement materials, supporting implementation globally, monitoring and reporting,Agile iterating, whenever needed• Identifying, piloting, co-creating documentation and scaling best practices at global level• Consultation hours on a technical basis for each geography• Enhancing the conversion discipline by implementing pilot projects, followed by scaling (eg. Promotional e-mails,leveraging financing opportunities with promotional mix, cross-personalization with face-to-face events etc)• Managing strategic product discounts for each market and running promotions, quarterly reporting and iteration Show less Responsible for conversion KPIs for DACH market and for managing the merchandising and conversion practices in Europe – Agile practitioner• Online merchandising products through personalization campaigns DACH through data-based retargeting and a client-centric approach• Optimization of the online shopping experience through site presentation and product merchandising as per best practices• Bi-monthly merchandising calendar mix DACH – product assortment, promotional strategies, messaging crafting and proper tagging• Managing web conversion team on merchandising strategy and promotional tactics• Data analysis and recommendations for conversion rate optimization plans• Complex A/B testing and MVT set-up and implementation• Audience segmentation and user research• Development and implementation of relevant personalized experiences on the web, driving ordersTools expertise: Digital Analytics, Optimizely, Lotame, Hotjar, NPS, BrightEdge, Drupal In-depth merchandising, A/B testing and personalization training delivery in Mexico Making the Marketer international training delivery on personalization Show less Responsible for the successful management of the end-to-end digital strategy and web presence for priority offerings in order to maximize inbound and online revenue for DACH and leading the European Digital Journey Strategy team• Defined the digital journey framework set applicable to all European markets – minimum delivery package• Research on current in-market status of product/s on the web• Competitive analysis for selected products on the German web• Audit current digital journey (on domain and off-domain)• Set up an easy-to-navigate journey for on-domain visitors, creating multiple touchpoints and exposure for products• SEO audit and recommendations starting from discovery to try/buy stage of journey• Monthly merchandising calendar Germany – calendar, tagging, copy creation• Creation of deep-dive analytics reports (Digital Analytics) and dashboards• Acting as consultant by providing recommendations based on data analysis and insights• Managing a team of 9 by providing guidance – improving team’s both hard and soft skills Leader of the Merchandising Squad Member of the Total Customer Experience Squad MSC Times article on raising awareness for my team Agile methodology project delivery in 5 sprints Advisor for different projects across marketing center Show less • Optimization of the website for Demand Generation: Search Engine Optimization (on- and off-site), personalization of eCommerce portal, asset strategy, A/B testing • Development of merchandising plans and digital marketing mix on the eCommerce portal • Content creation on best practice, digital journey optimization • Strategic and tactical owner of the digital marketing mix and cross-promotion for the CeBIT offline event in Germany • Excellent stakeholder communication and management • Extra projects: o Analytics Squad Ninja – creation of best practices, offering recommendations, training and in-depth analysis; o Leader of the 2nd team winning an extensive Merchandising Contest; o Digital Marketing Academy in New York. Show less • Validation and deployment for DACH web pages, ensuring both standardization and personalization according to German market and brand guidelines according to footprint • Content and digital optimization for web organic pages, including SEO, Digital Analytics, A/B testing, offer management, client buyer journey • Quality check for German language and content on the lean web for 2 business units • Web production – Content Management System related activities • Web audits – cross BUs page clean-up, traffic measurement and recommendations based on analysis Show less

  • A/B Testing, Personalization and Merchandising Manager, Adobe Target Product Owner

    Feb 2022 - now

  • Merchandising Strategy Lead

    Mar 2021 - now

  • Global Merchandising Practice Leader

    Aug 2019 - Mar 2021

  • Worldwide Merchandising Activation Manager

    Aug 2018 - Aug 2019

  • Web Optimization Strategist DACH, Merchandising and Conversion Practice Leader Europe

    Mar 2018 - Aug 2018

  • Digital Marketing Team Leader, Digital Journey Strategist DACH

    Apr 2017 - Mar 2018

  • Digital Optimization Marketplace Germany

    Jan 2016 - Mar 2017

  • Digital Marketing & Optimization with German

    Jul 2014 - Dec 2015