James C S

Experience

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  New Millennium Financial Services Pvt.Ltd.

  Mar 2010 - Sept 2015

  Digital Communications and IT Administrator

  www.nmkuries.com

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  JELITTA PUBLICITY PRIVATE LIMITED

  Jan 2014 - Jul 2014

  Advertising Agency Internship

  www.jelitta.comConcept Development, Designing, Copy writing

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  Indian Medical Association - Professional Protection Scheme Kerala State

  Mar 2016 - Sept 2022

  Digital Communications and IT Administrator

  www.imakerala.com

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  Nexxa Corporates

  Oct 2022 - Mar 2023

  Advanced Digital Marketing - Internship

  www.nexxadigital.comDigital Marketing Internship

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  Carbon Credit Project

  Jan 2023 - now

  Digital Marketing Strategist

  www.kairalimscs.comAs a Digital Marketing Strategist at carbon credit project, my role encompassed a range of responsibilities focused on promoting the project and driving engagement through various digital channels.Website Creation: I took the lead in designing and developing websites for the carbon credit project. This involved collaborating with cross-functional teams to ensure the website reflected the project's goals, values, and key messaging. I leveraged my knowledge of web design principles, user experience, and content management systems to create visually appealing and user-friendly websites.Digital Marketing Campaigns: I developed and executed comprehensive digital marketing campaigns to raise awareness and generate leads for the carbon credit project. I utilized platforms such as Facebook, Google, and other relevant advertising networks to target specific audiences and optimize campaign performance. This involved creating compelling ad copy, selecting appropriate visuals, setting up tracking mechanisms, and monitoring campaign metrics to maximize return on investment.Search Engine Optimization (SEO): Recognizing the importance of organic visibility, I implemented SEO strategies to improve the project's website ranking in search engine results. This included conducting keyword research, optimizing on-page elements (meta tags, headers, URLs), and enhancing website content to align with best SEO practices. By implementing these techniques, I successfully increased organic traffic and improved the project's online visibility.Advertising Content Development: I was responsible for creating engaging and persuasive advertising content to captivate audiences and promote the carbon credit project. This involved crafting compelling ad copy, designing visually appealing banners, and selecting appropriate imagery to align with the project's messaging and objectives. I continuously tested and optimized content to drive better campaign performance. Show less