Carol Gutierrez, MBA

Experience

• 

  The Coca-Cola Company

  Jan 2003 - Jan 2007

  Area Marketing Manager

  Managed all marketing efforts for Glacéau VW & SW in South Florida. Introduced Glaceau within local sports and entertainment industry including celebrity endorsement partnerships / Marquee Events.• Trained and managed street teams, event staff; launched field marketing programs Localized National campaigns with innovative guerilla style tactics.• Implemented marketing efforts that drove wider distribution leading to Coca-Cola acquisition.

• 

  Robert Half

  Nov 2006 - Nov 2007

  Account Manager

  Talent recruiter for US Organizations: GD,Art Dir,Web Design,Illustrators. Conducted screening, interviewing, training, prepping, negotiating.• Grew talent and client base by average of 200% within a year.

• 

  Latin World Entertainment

  Jan 2007 - Feb 2008

  Account Manager

  Represented Latin Celebrities such as Sofia Vergara and helped negotiate, manage execute endorsement deals with companies such as AT&T, L’Oréal, Ensure Celebrities as well as brands fully executed contractual responsibilities.

• 

  The Boston Beer Company

  Jan 2009 - May 2020

  Pioneered multicultural marketing efforts across all BBC brands in the US. Identify consumer needs, translating insights into business opps to capture over 36M consumers yielding $96M growth profit potential.• Collaborate with Cross-functional teams, to educate and garner understanding of US drinker. Manage agency for development of core brand strategies for campaigns from start to finish; rationale, art direction, media reco, 360 activation, diverse talent casting for TV.• Lead cultural immersion market visits within US that broaden organization’s understanding of multicultural landscape.. Provide R&D team with multicultural flavor trends to support product ideation.• Member of Diversity and Inclusion Committee. Show less

  • Multicultural Strategy and Insight Manager

    Jan 2017 - May 2020

  • National Hispanic Marketing Manager

    Jan 2012 - Jan 2017

  • Multicultural Marketing and Brand Promotions Manager

    Jul 2012 - Feb 2015

  • Hispanic Marketing Manager

    Jan 2009 - Jan 2012
• 

  The Evidence Board

  Apr 2020 - now

  Founder, CEO , Life Evidence Coach

  Founded by Carol Gutierrez, The Evidence Board is a purpose-driven company that seeks to inspire people to live their lives with intention and fulfillment. Our innovative methodology helps individuals and organizations uncover their unique life story and use it as a guide to discover their purpose. We believe that every person has a unique contribution to make in the world, and that by embracing their life story, they can create a meaningful legacy. Through our courses, books, and consulting services, we empower individuals and organizations to discover their purpose, unlock their potential, make a positive impact on the world and live for more. Show less

• 

  El Sembrador Foods

  May 2021 - May 2023

  Marketing Consultant

  Advise on Marketing strategies, create presentations, sell sheets, imagery.

• 

  Chao Chaos

  Nov 2022 - Jan 2023

  Founder

  Fully Remodeled and furnished multi-million dollar Naples home.

• 

  CarolGHacks

  Jan 2023 - May 2023

  Coach/ Blogger

  Life Hacker helping others to simplify their Home, Purpose, Parenting and more