Siddhartha Ray

Experience

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  Anthelion Technology Private Limited

  Sept 2016 - Jan 2017

  Market Research Analyst

  As a Research Analyst, performed tasks like:- Gather and analyse statistical data using modern and traditional methods to collect data.- Interpret Data by identifying KPI's, formulate reports and make recommendations.- Remain fully informed on market trends, other parties researches and implementing the best practices.- Maintenance of Website Content via. Content Strategy (to avoid keyword stuffing) using Wordpress,- Formulating Plans with the team and presenting it to senior management or clients.- To increase a website's traffic via. SEO (Search Engine Optimization) & SEM (Search Engine Marketing). Show less

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  ICICI Bank

  Jul 2018 - Jan 2020

  Relationship Manager

  As a Privilege Banker working on the Relationship Manager's portfolio, of the customers at the organisation while identifying their needs and providing creative and engaging solutions across different aspects of Banking. Portfolio Management for Clients of all types ranging from Mid-Range to HNI Clients at the Branch Level with Annual Turnover of 15-20 Crs. Coordinating with different teams: Operations, Collections & Acquisitions, Business Banking and Services.Management & Distribution of a wide variety of products and services including:Current and Savings accounts, Certificates of deposit (CDs) like FDs & RDs, Credit cards, Letter of Credits and Other Personal Credit Products, Foreign Currency and remittance services, Stock brokerage (discount and full-service), Insurances (SIPs, ULIPs, etc,.), Mutual Funds (Equity, Debt & Balanced Funds), Home loans/Personal loans/Business Loans/LAP/LAS/Loan against Gold/Educational Loans /Auto and Two wheelers, Mortgages.Management of Leads using tools like CRM, iView, Finnacle,Generation of Customer MIS as required on a periodic basis. Show less

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  Tagscores Online Assessment System

  Sept 2020 - Sept 2022

  Marketing & Research Analyst

  As Marketing & Research Analyst:- Conduct Market Research to identify Advertising trends, Competative Analysis,- Utilizing Online market research & catalog findings to databases.- Strategizing with other marketing professionals: Deciding on appropriate placement of Ads,- Creating digital content to aid in the success of marketing campaigns & publishing them online,- Design and distribute E-mail & Social Marketing Campaigns on Hubspot,- Design and evaluate methods for collecting data (via. Surveys, Questionnaires),- Creating Leads via. Linkedln's Sales Navigator. Show less

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  DataSpace Security

  Dec 2022 - now

  Search Engine Optimization Executive

  As a SEO Executive my responsibilities include:- Develop and implement effective SEO strategies to improve and increase organic search rankings and drive organic website traffic.- Conduct thorough keyword research and competitive analysis to identify opportunities for growth.- Optimise website content, including meta tags, titles & descriptions and on-page elements to ensure alignment with targeted keywords and SEO best practices,- Conduct regular technical SEO audits to identify and resolve issues related to crawlability, indexability, site architecture and work with the development team to implement necessary changes,- Collaborate with content creators to develop high-quality, SEO-friendly content that aligns with business goals and target audience,- Monitor and analyse SEO performance using tools such as Google Analytics, Google Search Console, and other third party industry-standard platforms like Ahrefs, Semrush,etc.,- Stay up-to-date with the latest industry trends, algorithm updates, and best practices to maintain a competitive edge,- Build and maintain high-quality backlink profiles to improve domain authority,- Regularly generate detailed SEO performance reports, highlighting key metrics and offering data- driven recommendations for ongoing improvement,- Work closely with cross-functional teams, including sales, development, and design, to ensure cohesive and effective SEO implementation. Show less