Pierre Fouche

Experience

• 

  South African Navy

  Jan 1989 - Oct 2000

  Staff Office: Intelligence; Staff Officer Research and Acting Senior Staff Office Maritime Intellige

  • Ensure that Chief of the Navy’s intelligence requirements are met

• 

  Absa Bank

  Nov 2000 - May 2007

  • Enhance the use of management information in the Absa Group• Define the management information end state for Absa• Act as subject matter expert to ensure alignment between different components of the management information initiative• Map the business requirement related to management information through the delivery of integrated information frameworks• Support the development and implement of a business insight operating model in the Group• Support the change management and communication of the management information initiative Show less • Design of a market intelligence model on which the implementation of a market intelligence programme is based• Provide policies, procedures and guidelines for the conduct of market and competitive intelligence in Absa Group Marketing• Put in place a market and competitive intelligence structure across the different marketing teams and business units• Establish a competitive intelligence centre to facilitate the flow of information and intelligence across business unites and to provide competitive intelligence in support of business decisions• Liaise with the market research team and information management team to provide detailed market intelligence for the respective business units• Conduct secondary research based on internal client requirements• Provide value added outputs (based on research and environment scanning in the form of alerts, competitive reviews and strategic investigations) • Present the outcome of the intelligence process to various stakeholders on different levels to support decision making• Formalise the application of knowledge and intelligence through the integration with strategy development process and the operational planning process• Enable the competitive intelligence process with information technology functionality, which includes designing a market intelligence system and liaising with external partners in the development of the system• Maintain the market intelligence system Show less

  • Information Architect – Absa Group Information Management Division

    Nov 2005 - May 2007

  • Consultant: Competitive and Market Insights – Absa Group Marketing

    Nov 2000 - Nov 2005
• 

  Absa

  Jun 2007 - Jul 2008

  As Head of the Absa Information Management Division’s Strategy area I were accountable for the following• Establishing, facilitating and managing the integrated planning cycle within the IM Division.• Developing a new Information Management target operating model for the Group in association with the Group Change function. This includes data acquisition & storage component, business intelligence (including management information) and data governance.• Innovating around the IM value chain (for example the process to define business requirements and to align the technology infrastructure to the business requirement).• Aligning the IM division’s strategic objectives to short term business objectives and tracking progress against these objectives Show less • Establish, facilitate and manage the integrated planning cycle in the Information Management division• Develop a new information management target operating model for the Absa Group in association with the Group Change function, which includes data acquisition and storage, component, business intelligence (including management information) and data governance• Innovate around the informational management value chain (which includes the process of defining business requirements and aligning the technology infrastructure to the business requirement)• Align the informational management division’s strategic objectives to short term business objectives and tracking progress against these objectives Show less

  • Strategy Lead - Information Management Division

    Jun 2007 - Jul 2008

  • Head of Strategy: Absa Information Management Division

    Jun 2007 - Jul 2008
• 

  IBM

  Jul 2008 - Oct 2021

  • Conduct organisational design for market insights• Scope business requirements for market insights • Plan and execute projects related to market insights• Apply primary research, data analytics, social media analysis and desk research techniques for data collection • Size markets • Develop compelling storylines to support insights• Facilitate workshops to communicate findings and develop action plans• Develop foundational market insights as assets to facilitate ‘self help’ by client base• Engage with cross-functional, cross-cultural and cross-geographical teams to meet objectives (Middle East and Africa marketing development and insight team members are located in South Africa, the United Arab Emirates, India and Bulgaria)• Support IBM growth markets (based in Shanghai) and global teams with relevant insights into the Middle East, Africa and Turkey Show less • Provide IBM business leaders with relevant marketing insight in support of strategic, tactical and operational decision making, which includes: o Supporting IBM’s business and geo expansion strategyo Advising on IBM client and business partner coverage modelo Supporting sales and business partner enablement to drive revenue targetso Supporting marketing planning by advising on marketing mix, expenditure and messaging• Manage internal and external information sources in support of market insights processes• Develop relevant relations internal and external to IBM in support of roles• Play active role in IBM regional and global market insights• Develop an understanding of IT business model, which includes hardware and software, and provide an advisory service to business based on this understanding Show less

  • Manager Market Insights : Services (Global)

    Oct 2021 - Oct 2021

  • Manager Market Development and Insights: Middle East, Africa and Turkey

    Jul 2019 - Oct 2021

  • Head Marketing Southern Africa

    Jun 2017 - Feb 2020

  • Manager Marketing, Communication and Citizenship

    Jun 2015 - Feb 2020

  • Manager: Market Development and Insights: Middle East, Turkey and Africa

    Dec 2010 - Jun 2015

  • Senior Segment Analyst, Sub-Saharan Africa

    Jul 2008 - Dec 2010