Edwin Ho

Edwin Ho

Teacher's Aide/Occupational Therapist Aid

Followers of Edwin Ho1000 followers
location of Edwin HoOrange County, California, United States

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  • Timeline

  • About me

    Full Stack Digital Marketing Specialist with some Business Development experience

  • Education

    • San Jose State University

      2010 - 2014
      Occupational Therapy Minor in Psychology

      Activities and Societies: Salsa Dancing, FPS (Film Production Society), Made Ya Look (Improv Club), MCC (Men Creating Change), Economics Club

  • Experience

    • Oralingua

      Jun 2009 - Aug 2009
      Teacher's Aide/Occupational Therapist Aid

      Assisted children ages one to four years old with social, motor, and cognitive skills in a safe, encouraging environment where children can adhere to learning and development. Engaged with the children in outside play, team games, reading books, arts and crafts, and other numerous skilled activities.

    • 7 Day Dental

      Jun 2010 - Aug 2010
      Marketer

      Systemized email sequences education of 7 Day Dental's hygiene care-taking infographics to surrounding local businesses and vendors with appointment scheduling follow upsConducted surveys surrounding local vendors about their and collected data about their hygiene habits both online and offlineIdentify potential needs of the customer and qualify interest to plan lead generation strategies

    • Good Karma Bikes

      Dec 2010 - Mar 2012
      Bike Mechanic Volunteer

      Took a three month bike mechanic training course and became a certified bike mechanic and fixed bikes for the public.

    • Long Beach Memorial Medical Center

      Jul 2011 - Aug 2011
      Occupational Therapist Aid Intern/Volunteer

      Assisted occupational therapists with pediatric clients, who have various diagnoses, through fine and gross motor activities and self-care tasks.

    • Cesar Chavez Student Center

      Sept 2011 - May 2014
      Fuerza Escholar Mentor

      Mentored at-risk children and supported them in achieving their goals and their evident potential.

    • Encore Alert

      Jun 2012 - Sept 2012
      Market Research Intern

      Performed competitor analysis, keyword research, and SERP Analysis for inbound marketingCurated data for better data analysis for market research.Organized and curated market information according to their strengths.Analyzed market results and consulted digital marketing strategies to teammates.

    • Care Provider at Special Home Needs Incorporated

      Oct 2012 - Jun 2014
      Peer Mentor

      Assisted a teenager with Autism in developing autonomy, emotional self-regulation, social skills, and reading comprehension skills. Assessed and customized a diet and fitness plan suited to his needs.

    • Simoneon Pediatric Development Center

      Sept 2013 - Jun 2014
      Volunteer

      Assisted occupational therapists with using fine and gross motor activities as well as activities of daily living with pediatric clients who have challenges in language development, coordination, and attention.Learned specifically from:Cindy Sidaris OTR/LCIcelyn Tejada-Slade OTR/L

    • Coach.me

      Sept 2014 - Jul 2017
      Productivity & Accountability Coach

      Coach individuals to initiate, create, and sustain habits to be more productive. Assess & diagnose obstacles and potential setbacks with clients to tackle. Collaborate with individuals to assess and track their habits. Encourage and support clients to push on with their goals. Develop rapport with clients to help them move forward. Curate related resources and materials crucial to solidifying client success

    • Autism Spectrum Therapies

      Mar 2015 - May 2016
      Behavioral Interventionist

      Implement multiple Applied Behavior Analysis (ABA) based teaching strategies such as Discrete Trial Training, PRT, PECS and other play-based ABA techniques to kids and teenagers with autism. Report and communicate behavioral data and observations with supervisor and clinical director. Coached and trained 10+ families, parents and caregivers on how to implement same behavioral programs.

    • Modern AlkaMe

      Jun 2015 - Dec 2015
      Digital Marketing & Social Media Intern

      Conducted market research on 20+ market segmentation, 50+ competitor analysis, and performed A/B testing on different product copies via Google AdwordsManaged social media content, design, calendar, asset review, and copywriting for social platforms such as Instagram, Facebook, TwitterRegularly research and maintain competitor analyses as it relates to customer relationship management

    • Private Real Estate Company

      Oct 2017 - Sept 2018
      Project Manager

      Curated and conceptualized new e-learning flow: Cataloged, organized, and arranged course curriculum content to a sequential flow. Anticipated and addressed learning needs of students to the curriculum. Outlined and executed design brand through course content.Recorded necessary benchmarks for progress of project: Created systems to organize content and assist with client of creating her content and materialDelegated work and collaborated with other contractors: Outsourced and managed technical parts of the project to outside trusted contractors to quality completion. Created a series of SOPs and collaborated with contractors to hand off projects after completion of my part. Show less

    • JobPrepped

      Sept 2022 - now
      Digital Marketing Associate

      Created a brand awareness campaign via social media content marketingCreated several content types for the company’s social media account Analyzed successful social media accounts within niche to ensure best engagement when creating contentDesigned an Email Automation Workflow for bottom of the funnel leads within Mail ChimpDesigned an Email Automation Workflow via Mail Chimp to decrease conversion time for hot leadsOptimized the company’s email marketing using segmentation to make the emails address customer pain points more effectivelyCreated and optimized an email marketing automation workflow with If/Then triggers to optimize leads through the marketing funnelOptimized the email copy and subject lines to improve conversion ratesCreated several forms of content for the company’s email marketing plan to more effectively guide leads through the marketing funnelCreated PPC lead generation campaigns on multiple social media platformsCreated an optimized landing page to increase conversions for PPC campaignsCreated Targeted Audiences for PPC ads to optimize the company’s ROI on their Ad SpendCreated optimized copy for landing pages and PPC ads to increase conversion ratesDesigned a top-of-the-funnel video ad for social media platformsPerformed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog efforts using AhrefsCreated blog article content based on Ahrefs research and optimized it for SEO purposesCreated an effective blog promotion strategy via backlinking, social media, online publishing platforms, working with other publishers, and via content syndication Designed a backlink strategy based on competitor analysis, website traffic, quality of traffic, and likelihood that we’d be able to acquire backlinks based on Domain AuthorityIncreased website traffic via inbound marketing tactics including blog and infographic creationEstablished partnerships with industry experts to help further the company’s online presence Show less

  • Licenses & Certifications

    • Certified Bike Mechanic

      Karma Bikes
    • Universal First Aid

      American Safety Training Institute
      Jun 2013
    • CPR & AED Certification

      American Safety Training Institute
      Jun 2013
    • Target Audience Training: Identifying Your Ideal Customer

      Udemy
      Jul 2015
      View certificate certificate
    • Freelance Business Strategy: Philosophy, Design, & Logistics

      Udemy
      Feb 2015
      View certificate certificate
    • Learn Screenflow 5 Fast

      Udemy
      Jul 2015
      View certificate certificate
    • Copywriting for Complete Beginners

      Udemy
      May 2015
      View certificate certificate
    • Storytelling for Business

      Udemy
      Oct 2014
      View certificate certificate
    • How I Make $8000+ A Month As A Freelance Copywriter

      Udemy
      Jun 2015
      View certificate certificate
    • Intro Into Biohacking - Be Smarter, Stronger, and Happier

      Udemy
      Sept 2014
      View certificate certificate