
Edwin Ho
Teacher's Aide/Occupational Therapist Aid

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About me
Full Stack Digital Marketing Specialist with some Business Development experience
Education

San Jose State University
2010 - 2014Occupational Therapy Minor in PsychologyActivities and Societies: Salsa Dancing, FPS (Film Production Society), Made Ya Look (Improv Club), MCC (Men Creating Change), Economics Club
Experience

Oralingua
Jun 2009 - Aug 2009Teacher's Aide/Occupational Therapist AidAssisted children ages one to four years old with social, motor, and cognitive skills in a safe, encouraging environment where children can adhere to learning and development. Engaged with the children in outside play, team games, reading books, arts and crafts, and other numerous skilled activities.

7 Day Dental
Jun 2010 - Aug 2010MarketerSystemized email sequences education of 7 Day Dental's hygiene care-taking infographics to surrounding local businesses and vendors with appointment scheduling follow upsConducted surveys surrounding local vendors about their and collected data about their hygiene habits both online and offlineIdentify potential needs of the customer and qualify interest to plan lead generation strategies

Good Karma Bikes
Dec 2010 - Mar 2012Bike Mechanic VolunteerTook a three month bike mechanic training course and became a certified bike mechanic and fixed bikes for the public.

Long Beach Memorial Medical Center
Jul 2011 - Aug 2011Occupational Therapist Aid Intern/VolunteerAssisted occupational therapists with pediatric clients, who have various diagnoses, through fine and gross motor activities and self-care tasks.

Cesar Chavez Student Center
Sept 2011 - May 2014Fuerza Escholar MentorMentored at-risk children and supported them in achieving their goals and their evident potential.

Encore Alert
Jun 2012 - Sept 2012Market Research InternPerformed competitor analysis, keyword research, and SERP Analysis for inbound marketingCurated data for better data analysis for market research.Organized and curated market information according to their strengths.Analyzed market results and consulted digital marketing strategies to teammates.

Care Provider at Special Home Needs Incorporated
Oct 2012 - Jun 2014Peer MentorAssisted a teenager with Autism in developing autonomy, emotional self-regulation, social skills, and reading comprehension skills. Assessed and customized a diet and fitness plan suited to his needs.

Simoneon Pediatric Development Center
Sept 2013 - Jun 2014VolunteerAssisted occupational therapists with using fine and gross motor activities as well as activities of daily living with pediatric clients who have challenges in language development, coordination, and attention.Learned specifically from:Cindy Sidaris OTR/LCIcelyn Tejada-Slade OTR/L

Coach.me
Sept 2014 - Jul 2017Productivity & Accountability CoachCoach individuals to initiate, create, and sustain habits to be more productive. Assess & diagnose obstacles and potential setbacks with clients to tackle. Collaborate with individuals to assess and track their habits. Encourage and support clients to push on with their goals. Develop rapport with clients to help them move forward. Curate related resources and materials crucial to solidifying client success

Autism Spectrum Therapies
Mar 2015 - May 2016Behavioral InterventionistImplement multiple Applied Behavior Analysis (ABA) based teaching strategies such as Discrete Trial Training, PRT, PECS and other play-based ABA techniques to kids and teenagers with autism. Report and communicate behavioral data and observations with supervisor and clinical director. Coached and trained 10+ families, parents and caregivers on how to implement same behavioral programs.

Modern AlkaMe
Jun 2015 - Dec 2015Digital Marketing & Social Media InternConducted market research on 20+ market segmentation, 50+ competitor analysis, and performed A/B testing on different product copies via Google AdwordsManaged social media content, design, calendar, asset review, and copywriting for social platforms such as Instagram, Facebook, TwitterRegularly research and maintain competitor analyses as it relates to customer relationship management

Private Real Estate Company
Oct 2017 - Sept 2018Project ManagerCurated and conceptualized new e-learning flow: Cataloged, organized, and arranged course curriculum content to a sequential flow. Anticipated and addressed learning needs of students to the curriculum. Outlined and executed design brand through course content.Recorded necessary benchmarks for progress of project: Created systems to organize content and assist with client of creating her content and materialDelegated work and collaborated with other contractors: Outsourced and managed technical parts of the project to outside trusted contractors to quality completion. Created a series of SOPs and collaborated with contractors to hand off projects after completion of my part. Show less

JobPrepped
Sept 2022 - nowDigital Marketing AssociateCreated a brand awareness campaign via social media content marketingCreated several content types for the company’s social media account Analyzed successful social media accounts within niche to ensure best engagement when creating contentDesigned an Email Automation Workflow for bottom of the funnel leads within Mail ChimpDesigned an Email Automation Workflow via Mail Chimp to decrease conversion time for hot leadsOptimized the company’s email marketing using segmentation to make the emails address customer pain points more effectivelyCreated and optimized an email marketing automation workflow with If/Then triggers to optimize leads through the marketing funnelOptimized the email copy and subject lines to improve conversion ratesCreated several forms of content for the company’s email marketing plan to more effectively guide leads through the marketing funnelCreated PPC lead generation campaigns on multiple social media platformsCreated an optimized landing page to increase conversions for PPC campaignsCreated Targeted Audiences for PPC ads to optimize the company’s ROI on their Ad SpendCreated optimized copy for landing pages and PPC ads to increase conversion ratesDesigned a top-of-the-funnel video ad for social media platformsPerformed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog efforts using AhrefsCreated blog article content based on Ahrefs research and optimized it for SEO purposesCreated an effective blog promotion strategy via backlinking, social media, online publishing platforms, working with other publishers, and via content syndication Designed a backlink strategy based on competitor analysis, website traffic, quality of traffic, and likelihood that we’d be able to acquire backlinks based on Domain AuthorityIncreased website traffic via inbound marketing tactics including blog and infographic creationEstablished partnerships with industry experts to help further the company’s online presence Show less
Licenses & Certifications

Certified Bike Mechanic
Karma Bikes
Universal First Aid
American Safety Training InstituteJun 2013
CPR & AED Certification
American Safety Training InstituteJun 2013- View certificate

Target Audience Training: Identifying Your Ideal Customer
UdemyJul 2015 - View certificate

Freelance Business Strategy: Philosophy, Design, & Logistics
UdemyFeb 2015 - View certificate

Learn Screenflow 5 Fast
UdemyJul 2015 - View certificate

Copywriting for Complete Beginners
UdemyMay 2015 - View certificate

Storytelling for Business
UdemyOct 2014 - View certificate

How I Make $8000+ A Month As A Freelance Copywriter
UdemyJun 2015 - View certificate

Intro Into Biohacking - Be Smarter, Stronger, and Happier
UdemySept 2014
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