Peiling Wu

Experience

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  工業技術研究院

  Aug 2005 - Jul 2006

  Project Manager

  Achievements● Conducted video and audio technology cooperation program and arranged 20+ cross-company cooperation meetings Responsibilities● Acted as a liaison between semiconductor industry and government● Semiconductor market researcher of IC packaging market

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  日月光

  Oct 2006 - Jul 2008

  Market Analyst

  Achievements● Conducted multiple market analysis for sales team to assist in developing new strategies Responsibilities● Market analysis researcher of IC application market ● Applications: Smartphone, Sensors, WiMax etc ● Contents: Market status, technology comparison, supply chains, key players, competitive landscape and business opportunities● Performed market assessments and supported strategy developments

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  Azurewave Technology

  Aug 2008 - Jun 2011

  Account Manager / Senior Marketing Specialist

  Account Manager Dec./2009- Jun./2011 Achievements ● Approached new customers ( Seagate & Foxlin ) and design-win wireless module IC ( SiP ) to new application- Seagate’s GoFlex Satellite wireless storage successfully● GoFlex Satellite is Seagate’s first generation storage with wireless connectivity, designed especially for the Apple products. Responsibilities● Pre-sales, new products-wireless module IC ( SiP ) promotions● Customer relationship management● Key accounts - ASUS, Seagate, E Ink, Wistron, Pegatron Cop., FoxlinkSenior Marketing Specialist Aug./2008 –Dec./2009 Achievements● Key organizer of Computex Exhibition● Key organizer of new lab launch press conference Responsibilities● Exhibitions, including Computex, CES and MWC● Press conference● Seminars● Market analysis 收回

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  Beijer Electronics

  Jan 2012 - Apr 2018

  Marketing Supervisor (Marketing Head of APAC)

  Responsibilities● Brand building from nothing for APAC● Ｍarketing strategy (online and offline)● Plan and lead product marketing● New product launch strategy (market survey→ benefit selling→ positioning (elevator pitch) → key message→ new product launch plan)● Market analysis● Asia newsletter (online and offline)

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  Winmate Inc.

  Apr 2018 - Nov 2018

  Marketing Director

  Responsibilities ● Global marketing strategy● Market research● Product marketing● Global digital marketing – Inbound marketing, including Google Ads, email marketing, content marketing, retargeting, B2B portal, and SEO● Global offline marketing, such as trade show, forum, partner conference

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  Freelance

  Dec 2018 - now

  Consultant - Customer-Centric Digital Transformation｜B2B Customer Journey ＆ Persona

  Our consulting services empower all CEOs, COOs and CMOs to understand their customers' profiles and the entire customer journey behind their purchasing decisions and behavior. Let us help you crack the code to success! 我們的願景是讓所有的營運者、執行長與行銷長深度了解客戶的樣貌與購買決策的心路歷程。藉此，我們能夠協助您擬定更精準的品牌策略與數位行銷策略，進而提升客戶滿意度，達到商務目標。免費諮詢，歡迎私訊。Clients: B2B: ● Digiwin Software Co., Ltd. 鼎新電腦 (A leader in ERP software in Asia) ● DFI 友通資訊 ( A Qisda Group company | A global leading provider of high-performance computing technology across multiple embedded industries)● LIWIN MECHANTRONIC TECHNOLOGY (A manufacturer of vertical transportation systems, principally focusing on elevators, moving walkways, and escalators) B2C: ● EATMI (A new brand of Jiu Zhen Nan 舊振南新創品牌), ● 720armour (A HWA MEEI Group company | A leader in sports eyewear in Asia) 收回

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  Vetica Group

  Mar 2020 - Aug 2021

  • New Business Development Manager

    Dec 2020 - Aug 2021

  • Manager

    Mar 2020 - Nov 2020