Jonathan Pascal

Experience

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  Fiduciaire R. Pillet

  Jun 2012 - Jul 2012

  Accounting Assistant

  As an accounting assistant, I was actively involved in managing tax returns and accounting operations. I gained hands-on experience in processing accounting data, preparing VAT statements, and ensuring accurate completion of tax returns.

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  CIC

  Sept 2012 - Sept 2012

  Bank Employee

  In my role at the bank, I was responsible for efficiently managing all counter transactions. This experience honed my skills in financial operations and strengthened my ability to work in a fast-paced and customer-centric environment.

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  S9 Formation

  Jun 2013 - Aug 2013

  Business Development Assistant

  Throughout this experience, I engaged in phoning and market studies, actively gathering valuable customer insights. Additionally, I contributed to evaluating customer training needs through web-based assessments, enhancing the effectiveness of training programs.

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  Editions Calligram

  May 2014 - Aug 2014

  Junior Sales & Marketing

  During this mission, I conducted in-depth marketing studies involving statistical analysis of global and local sales data, as well as preparing comprehensive marketing reports. Additionally, I gained valuable skills in inventory management and sales tracking, contributing to efficient business operations.

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  Lévana Group

  Sept 2014 - Apr 2015

  Marketing Assistant

  Throughout this internship, I took on diverse responsibilities including operational marketing tasks such as leading social media, PR, and telemarketing campaigns. Additionally, I gained valuable experience in SEO by focusing on digital content creation and implementing technical optimization strategies.

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  TOOPIXEL® Agence de communication web et marketing à Genève

  Apr 2015 - Aug 2015

  Web Marketing Assistant

  In TooPixel digital agency, I gained hands-on experience in conducting website analysis and optimization using Google Analytics, managing digital publications such as blogs and social media, tracking digital campaigns, and implementing effective marketing automation strategies.

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  SQLI

  Sept 2015 - Jun 2024

  In my role as a CRM & Martech Lead, I play a pivotal role in driving business development and offering expert guidance in Customer Relationship Management (CRM) and Marketing Technology (Martech). My diverse responsibilities include facilitating workshops to gather business requirements and align CRM strategies with client needs, conducting comprehensive CRM assessments, and identifying optimal CRM solutions through rigorous benchmarking. I also mentor teams, lead business development through partnerships, and tailor custom sales offers to meet client requirements. Across various industries, including banking and real estate, I provide consultancy on CRM implementation and guide clients in evolving their CRM strategies. Show less As the leader of the Digital Marketing Team, I excelled in orchestrating marketing operations, overseeing staffing, financial management, and project optimization. My leadership extended to providing mentorship and support to team members, facilitating their skills development. I also played a key role in the development of standardized project management tools and methodologies, which significantly elevated project delivery efficiency. Furthermore, I assumed the responsibility of building the CRM & MarTech practice within the marketing team, including both internal and client advisory, training plans, sales propositions, and business case creation. My strong leadership and project management skills contributed to the success of many projects and team growth. Show less As a Digital Marketing Consultant specialized in SEO, I have successfully conducted technical, semantic, and linking audits and provided optimization implementation and advisory services for multiple clients and projects. I have also provided technical and functional advisory on several CRM projects. One of my key achievements has been the creation of an email marketing production tool (Middleware) with our development team that allows us to reduce the time to launch multi-market email campaigns by a factor of three. Working with cross-expertise fields, I bring a unique perspective to every project, ensuring long-term client satisfaction. Show less As a Digital Project Manager, I have overseen diverse digital projects from start to finish, ensuring timely delivery within budget constraints. I coordinated cross-functional teams of designers, developers, and content creators, conducting regular status meetings and providing timely updates to stakeholders. Utilizing project management tools such as Asana, JIRA, or Trello, I developed project plans and timelines, monitored progress, and managed budgets to ensure profitability. My ability to manage multiple projects simultaneously and maintain excellent communication with all stakeholders has resulted in numerous successful projects. Show less

  • CRM & MarTech Lead

    Jan 2023 - Jun 2024

  • Digital Marketing Lead

    Sept 2019 - Jan 2023

  • Digital Marketing Consultant

    Oct 2017 - Sept 2019

  • Digital Project Manager

    Sept 2015 - Oct 2017
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  EHL

  Apr 2024 - now

  Marketing Manager