Cassandra Cleveland

Experience

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  Bell

  Apr 2012 - Jul 2012

  Marketing & Media Communications Associate

  • Developed written and multimedia communications for internal and external uses• Collected primary research and conducted field studies designed to evaluate Bell Mobility’s competitive strategy• Assisted in the planning and development of marketing initiatives including the proposal and implementation of the Associate Referral Program

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  Town of Caledon

  May 2013 - Dec 2013

  Corporate Communications Assistant

  • Assisted the Corporate Communications department and the organization across all departments through researching, drafting and copyediting press materials and internal and external communication documents• Created media releases and advisories to generate and secure coverage in local news outlets and created content for Your Caledon• Maintained the company’s website and internal digital signage, providing videography, graphic and layout assistance as required• Assisted the planning and execution of many large-scale corporate and public events including Town Halls, Caledon Day and the TO2015 Pan Am Two-Year Countdown Event• Maintained and contributed to Twitter, Facebook and other corporate social media accounts Show less

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  Corus Entertainment

  Jan 2014 - May 2014

  Communications Assistant

  • Assisted the Communications department on the corporate brand and 39 radio brands across Canada through researching, drafting and copyediting press materials and internal/external communication documents; assisting with television portfolios as needed• Monitored daily media, published media highlights, collected media clippings and created time-sensitive media reports for corporate, radio and television properties• Updated and maintained information on the company’s website, intranet and internal digital signage, providing graphic and layout assistance as required• Supported the planning and execution of corporate and stakeholder events such as Investor Day, Annual General and Special Meetings and Town Halls• Assisted with investor relations, corporate sponsorship and company-wide philanthropic initiatives including Corus Feeds Kids and United Way campaigns Show less

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  Town of Orangeville

  Aug 2014 - Aug 2016

  Business, Tourism & Culture Co-ordinator

  • Developed and implemented marketing and communications strategies for the Economic Development Department and Small Business Enterprise Centre (SBEC)• Researched and wrote business development stories, newsletter articles, advertising copy, information and promotional materials, publications, community and sector profiles, etc. to support business, tourism and arts/culture programs (including the Orangeville Cultural Plan)• Managed and updated the municipality's business and tourism websites and social media accounts, providing photography, graphic and layout assistance as required• Coordinated advertising bookings, artwork delivery and payments• Assisted in the writing of sponsorship/grants applications and reports to Council Show less

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  Metropolitan Preparatory Academy

  Sept 2016 - Nov 2018

  • Developed and maintained content strategies, including marketing and communication plans and content calendars• Managed and updated the school’s website and social media accounts; providing copy, photography, and layout assistance as required• Developed and maintained promotional material (brochures, prospectus, yearbook) and internal communications (intranet, digital signage, posters, tickets)• Managed advertising contracts and budgets, coordinated advertising bookings, artwork delivery, content and payments• Provided support and coordinated logistics for large-scale events (prom, graduation, open houses)• Acted as a spokesperson at internal/external events (education fairs, open houses, etc.) Show less

  • Community Engagement & Content Specialist

    Aug 2014 - Nov 2018

  • Media Arts/Communications Technology Teacher

    Sept 2016 - Jun 2017
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  Art Gallery of Ontario

  Nov 2018 - Nov 2020

  Communications Co-ordinator

  • Researched, wrote and edited creative, smart and accessible content; served as primary writer and editor for the AGO’s internal communications channels (intranet, company-wide emails, bulletin boards)• Contributed to the editorial calendar and created creative content for the AGO’s weekly, story-based e-newsletter/blog (AGOinsider)• Generated ideas and helped execute an annual internal communications plan to develop and strengthen employee and volunteer engagement• Coordinated logistics and materials for key employee and volunteer events, including Town Halls, Manager Meetings, Annual Employee & Volunteer Holiday Party and Summer Socials• Supported the Public Relations team with press events, media stunts and other media relations activities Show less

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  City of Vaughan

  Nov 2020 - now

  • Participated in the development and implementation of communication strategies and plans for the corporation• Assisted in researching and tracking issues, maintaining media and issues management files, producing key messages and briefing notes related to City projects and initiatives• Supported content creation for the City’s various external channels (including website and social media) and internal communications efforts• Assisted in the business planning process on aspects of communication• Created content from various sources, for different types of products, of information in support ofcorporate projects and initiatives• Provided communications support for City-led external events and corporation-wide internal events, including Town Halls• Acted as a member of the Public Information Team during emergencies in accordance with theEmergency Communications Plan Show less

  • Communications Advisor, Economic Development

    Jan 2022 - now

  • Communications Co-ordinator, Partner Communications

    Nov 2020 - Jan 2022