Chi Diaz

Experience

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  PCGMedia.com

  Sept 2012 - Apr 2014

  Journalist

  Created content including news, written/video reviews, editorials, and podcasts covering the video game industry. Interviewed KOLs and attended conventions, and produced content for the website.

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  Embassy of the Republic of the Philippines

  Jun 2014 - May 2015

  Marketing Assistant

  Maintained communication between Filipino communities and the Philippine Embassy and Consulate in London, UK. Assisted in event coordination. Managed website, social media, and email marketing.

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  Juan Brewing, Inc

  Jul 2015 - Aug 2016

  Marketing Manager

  Generated content for and managed social media. Directed all aspects of events. Identified partnership opportunities with potential sponsors and press.

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  5D Digital Media Services, Inc.

  Sept 2016 - Mar 2018

  Strategic Planner for New Business Development

  Developed, designed, and delivered pitch presentations with the new business development team. Researched, crafted, and implemented social media, digital advertising, and influencer strategies.

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  Schmuzter, a company of The Good Life Now, LLC

  Apr 2018 - Sept 2018

  Head of Strategy & Operations

  Established procedures and workflow processes to improve production efficiency. Supervised the editorial and creative teams to ensure client expectations are met.

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  BZNZ

  Jan 2019 - Apr 2023

  Chief Strategic Officer

  Strat & New Biz Dev: Researched and developed brand, social media, PR, influencer and advertising strategies. Designed, directed, and led pitch presentations (online & in-person) with local and Singaporean clients.Project & Account Management: Managed daily production output of writers, graphic designers, and account managers. Crafted marketing briefs based on client needs and distributed to internal team and partner agencies. Collected and analyzed reports on campaign results and identified actionable opportunities.Editing & Writing: Directed a team of content writers to develop and schedule monthly content calendars. Wrote press releases, SEO content, and website content for various projects. Coordinated with partner PR agencies and publications to ensure proper brand representation.Website Strat & UX Design: Developed strategies and designed moodboards and wireframes for website projects. Coordinated and managed team of UI designers, web developers, and copywriters to deliver website projects efficiently and timely. Show less

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  Freelance

  Apr 2019 - Apr 2023

  SEO Content Writer

  Researched and wrote articles and website copy based on SEO keyword research on a variety of topics. Applies content guidelines specific to each client/publication.

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  Initiative

  May 2023 - Mar 2025

  Associate Director of Strategy

  Strategist. Develops comprehensive audience profiles using specialized market research tools. Transforms data into actionable media insights. Collaborates with media buying team to ensure strategic alignment with client business objectives. Conducts specialized research on viability of specific audiences, markets, orindustries.Team Lead. Manages a team of junior and senior strategists to ensure quality of research, insighting, and strategic planning. Fosters a collaborative atmosphere, motivating the team and work cohesively. Optimizes team's workflow for smoother operations.Corp. Comms Specialist. Identifies industry awards that align with agency's achievements. Researches Records, collects, and organizes agency milestones for case study and industry award write-ups. Show less

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  Mediabrands Content Studio

  Mar 2025 - now

  Associate Director of Strategy

  Strategist. Distills culture, category, audience, and brand dynamics into sharp insights using specialized tools and real-world cues. Informs creative teams to build content that moves.Media Advisor. Analyzes media strategies from media-centric partner BUs and extracts creative opportunities tailored to each platform.Corp. Comms. Specialist. Records, collects, and consolidates IPG MB-wide milestones, campaigns, and results for industry award write-ups, case studies, and new business initiatives. Show less