Sanjeev Tewary

Experience

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  Landmark School of Computing

  Feb 2000 - Jun 2003

  Senior Training Manager

  Subject : Microsoft’s Web technology and e-commerce

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  Indian Institute of Resource Management Research

  Jan 2001 - Feb 2004

  Consultant

  Research work in GIS & Statistics

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  Shakambari Infotech (P) Ltd.

  Mar 2001 - now

  Chief Executive Officer

  • Analyze digital marketing data from various sources, including web analytics, social media platforms, and CRM systems, to identify trends, patterns, and opportunities for optimization.• Develop comprehensive reports and dashboards to communicate key performance metrics and insights to stakeholders, enabling informed decision-making and strategy refinement.• Implement A/B testing methodologies to assess the effectiveness of marketing campaigns and website optimization efforts, driving continuous improvement and ROI maximization.• Collaborate with cross-functional teams to align marketing strategies with overall business objectives, ensuring consistency in branding and messaging across all digital channels.• Provide strategic guidance and recommendations to clients on digital branding initiatives, including website design, content creation, and social media presence, to enhance brand visibility and engagement.• Stay abreast of industry trends, best practices, and emerging technologies in digital marketing and branding, incorporating innovative approaches to drive competitive advantage.• Identifying, developing and directing the implementation of business strategy.• Involved in planning & organising the firm’s activities to achieve targets.• Promotion of client’s websites by increasing their visibility in search engine results pages (SERPs) through optimization (both on-page and off-page) as well as through advertising• Managing multi-disciplined outsourced teams and resolving any conflicting priorities.• Building client relationships that result in revenue and profitability growth.• Management of large web properties and campaign initiatives overseeing the design, development and performance of online activities including paid and organic search, social, affiliate, email marketing and web analytics Show less

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  Ericwave Technologies Pvt. Ltd

  May 2001 - Jul 2002

  General Manager

  • To gather the Requirement Specification and draft SRS, ERD documents• customer installations and sizing.• Project Implementation and follow-up with the clients to signoff the project after proper testing and training.• Gap Analysis of Proposed projects data gathering• Design and Draft Process document for Manufacturing, Costing and Accounting Modules.

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  Malviya Regional Engineering College

  May 2003 - Nov 2003

  External Faculty

  MBA (3rd Semester) Subject : “Business Economics in IT”

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  COLONEL SOFTWARE

  Mar 2004 - Aug 2007

  CEO

  • Business Development and Analysis• Administered and directed marketing activities of company with sales team.• Identification of different pockets of outsourcing requirements in various countries• Global and Local Keywords Analysis for SEO at Google, Yahoo, Bing• Monitor and track the Indexing of WebPages during SEO• Planning and implementation powerful link building strategies to increase each client's link popularity and gain visibility on major search engines• Project identification and Feasibility studies• Evaluation of technology and impact thereof in customer’s environment. • Independent estimation of project effort and resource requirements.• Maintaining cordial and harmonious relationships between customers and team• Ensure timely signoff of all deliverables. All reported bugs should be acknowledged and fixed as per norms Requirement Analysis & Design.• Ensure proper collection of requirements at customer place based on the project needs.• Providing design ideas to the Analysts / Programmers / Software Engineers for utmost satisfaction of the customer.• Ensure performance related considerations as mentioned in SRS need are taken care during system design• Client interaction, initiatives for Technology upgrades, KT (Knowledge Transfer), Planning and Resource Management are part of my regular activities. Show less

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  Kenya Industrial Research and Development Institute, Nairobi, Kenya

  Jan 2009 - Aug 2009

  Consultant (Technology Transfer)

  Business Process Mapping, System Requirement Specifications Development , Timeline analyses for development, Software modular approach analysis, SRS- analysis and Models, Business Requirement Document development, Software Development Process, Collaboration, Partner and Consortium development & Analysis, RFP Analysis, Reply to RFP, Proposal Development , IT Brochure content development , Marketing Strategy Planning , Testing Process