Shanda Brand

Experience

• 

  Georgia College & State University

  Oct 2006 - now

  Enrollment • Cultivate more than thousands of relationships with graduate program candidates • Review more than 600 applications and make recommendations Monitor application pipeline numbers, including application status, and new student enrollment numbers• Direct incoming students to university student support systems and general advisement.• Serve as a liaison between students, faculty and staff to overcome enrollment/registration Provide complete and accurate information about graduate degree admission procedures and academic requirements• Actively work with graduate program directors and academic advisors to secure student enrollment.• Developed a New Student Communication Plan.Recruitment and Marketing • Coordinate a multi-facet recruiting strategy for 18 Graduate Education programs.• Collaborate with the program coordinator to establish recruitment and enrollment goals of 200 new students for each admissions cycle.• Work with Director of University Communications to create advertisements opportunities.• Manage the development of recruitment materials of program publications• Organize and execute various recruitment events where necessary • Identifies recruitment opportunities to grow the College of Education’s Graduate Programs.• Travel in state to promote JHL College of Education Graduate programs.• Develops and implements strategies to attract a diverse class of high-quality applicants.• Established and lead a social media presence on many different social media platforms.Operations/Records Management • Serve as a liaison with other departments • Serve on Committee to better serve graduate students.• Develop relationships with all graduate program directors through regular communication.• Management for all graduate admissions concerns.• Maintain and secure all the records of graduate students.• Develop relationships with all graduate program coordinators through regular communication. Show less Enrollment • Cultivate more than thousands of relationships with graduate program candidates • Review more than 500 applications and make recommendations • Monitor application pipeline numbers, • Direct incoming students to university student support systems and general advisement.• Serve as a liaison between students, faculty and staff to overcome enrollment/registration • Provide complete and accurate information about graduate degree admission procedures and academic.• Actively work with graduate program directors and academic advisors to secure student enrollment.• Developed a New Student Orientation Tutorial.• Established a Graduate Handbook.Recruitment and Marketing • Coordinate a multi-facet recruiting strategy for 18 Graduate Education programs.• Collaborate with the program coordinator to establish recruitment and enrollment goals• Work with Director of University Communications to create advertisements opportunities.• Manage the development of recruitment materials of program publications • Organize and execute various recruitment events.• Identifies recruitment opportunities to grow the College of Education’s Graduate Programs.• Travel in state to promote JHL College of Education Graduate programs.• Develops and implements strategies to attract a diverse class of high-quality applicants.• Established and lead a social media presence on many different social media platforms.Operations/Records Management • Serve as a liaison with other departments • Serve on Committee to better serve graduate students.• Develop relationships with all graduate program directors.• Management for all graduate admissions concerns.• Maintain and secure all the records of graduate students.• Develop relationships with all graduate program coordinators.• Actively recommends and executes strategies for recruitment and retention of graduate students.• Manage a budget of $25,000 with 100 percent of utilization. Show less • Increased student enrollment through outreach, marketing and recruitment efforts throughout the State of Georgia.• Assist students with the admission process for the College through one-on-one consultations, email, and phone inquiries.• Ensured the integrity of student personal data. • Created reports and processing maps on admission trends. • Served as a liaison between the College of Education and other departments within the university. • Market and disseminate program information to current and potential students. • Administers the Entrance Exam Graduate Writing Assessment. • Counsel current students on the nuances of the process for applying for graduation. • Collaborated with the Program Coordinators to construct strategic plans to continuously improve the quality of education for students. • Created new communication messages for both printed and electronic media. • Advocated for higher education and evangelizes program components at speaking engagements.• Build relationship with Alumni to help in recruitment effort. • Created a Recruiter/Advisor Handbook for Faculty.• Consistently met and exceeded recruitment goals by 3% over the past five years. 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  • Director of Graduate Programs in Education

    Aug 2018 - now

  • Associate Director of Graduate Programs in Education

    Nov 2017 - now

  • Graduate Admission Advisor

    Mar 2009 - now

  • Graduate Admission Specialist

    Oct 2006 - Mar 2009