Felipe Jimenez Gomez

Experience

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  GLUE, A J. Walter Thompson Company

  Mar 2011 - Jul 2014

  I led the field marketing team responsible for planning, executing, and evaluating the successful implementation of BTL (Below The Line) strategies for agency clients across various industries and channels. Member of the trade and field marketing team in charge of planning, executing and measure the success of BTL operational activities for the agency clients within different industries and distribution channels.

  • Trade Marketing Director

    Jul 2012 - Jul 2014

  • Trade Marketing

    Mar 2011 - Jul 2012
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  Grey Group

  Jul 2014 - Nov 2016

  Brand Planning Executive

  I supervised agency accounts for marketing and advertising, leading integrated communication strategies to enhance the performance of brands such as Tigo Colombia and The Coca-Cola Company. I coordinated the planning, creativity, and execution processes of ATL, BTL, digital, and traditional strategies te develop relevant brand health indicators for clients.

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  Advice Group

  Feb 2018 - Feb 2019

  Director of Business Development

  I led the business growth in LATAM by creating commercial strategies and loyalty programs for clients in the Fast-Moving Consumer Goods (FMCG) and Specialized Services (SMCG) sectors. I planned and directed upselling, cross-selling, and recurrence strategies, leveraging data and business intelligence to drive client business growth.

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  EAN

  Feb 2019 - Oct 2023

  I successfully led two business units, generating revenue increases exceeding COP 4.000 billion annually. As the leader of the digital education (EdTech) and Continuing Education innovation unit, I developed and managed complementary business models for over 5,000 annual users. I strategically articulated high-quality standards, created innovative products, positioned the portfolio, and effectively closed sales, prioritizing digital conversion and commercial tracking. I supervised the planning and management of marketing activities, developing product strategies to promote educational services. I improved positioning and conversion rates at different stages of the funnel, using ATL, BTL, online, and offline marketing strategies. Additionally, I managed communication, leads, and brand and product benefits to generate demand. I administered and analyzed market data, conducting studies and benchmarking to drive business intelligence processes.

  • Digital and Continuing Education Director

    Jan 2020 - Oct 2023

  • Marketing and Advertising Coordinator

    Feb 2019 - Dec 2019
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  Kanaua Adventures

  Mar 2022 - now

  Founder & Recreational Dive Instructor

  Designed a business model focused on adventure tourism and experiential marketing strategies.Lead recreational dives under PADI standards, promoting safety and marine conservation.Develop experience-driven campaigns to raise awareness about environmental conservation.

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  Fix 2 Scale

  Aug 2023 - now

  Growth & Marketing Leader | Co-founder of Fix 2 Scale

  Design and execute integrated marketing and sales strategies for industries such as technology, education, and transportation, achieving increased operational and commercial efficiency.Implement optimization processes that reduce implementation times and enhance results.Lead Performance and SEM campaigns with an average ROI of 200% in key projects.As Co-founder of Fix 2 Scale, develop scalable business models and lead strategic marketing, sales, and technology solutions.Supervise the alignment of multidisciplinary teams to achieve commercial and operational goals.Create digital solutions optimized for SEO and user experience, driving tangible results for clients. Show less