Alexa Nota

Experience

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  PADI

  Jan 2010 - May 2011

  Campus Marketing Representative
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  O2 Fitness Clubs

  Apr 2010 - Mar 2013

  Director of Member Services

  -Supervised front desk and maintenance staffs-Oversaw member services and address member account issues-Hired and trained new staff members-Supported the sales, personal training, group exercise and childcare departments-Maintained inventories and facility and equipment maintenance-Acted as manager on duty when general manager was unavailable

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  Hospitality, Vacation Rental, Real Estate, and Travel Clients

  Sept 2010 - Sept 2021

  Content Marketer & Journalist

  I produce educational and empowering guides and feature stories for a variety of print and digital publications.HIGHLIGHTS:• Contribute to VRM Intel Magazine covering marketing, Millennials and other topics in the vacation rental industry• Wrote a guide series for a Visit NC campaign with Matador Network, which have been shared a combined 20,000 times

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  Tjaarda Design

  Sept 2011 - Dec 2011

  Web Design and Marketing Coordinator

  -Built the company's first website-Established a social media presence-Built press kits and wrote press releases

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  Canary Design (Founder)

  Nov 2012 - Dec 2019

  Marketing Consultant

  I supported entrepreneurs and small businesses with marketing content, graphic design, and photography. HIGHLIGHTS:• Edited and designed a children’s book to help educate kids about giving• Designed a limited edition Pepsi can for a client’s charity event

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  Travel Well Magazine

  Jul 2013 - Jul 2016

  NCCPT Certified Personal Trainer

  I empower readers to make healthy habits and mindful decisions, and I encourage the cultivation of balanced lifestyles through the following activities:-Writing and editing workouts, recipes, guides and other health posts-Managing contributor workouts, recipes, guides and other health posts-Writing inspirational pieces to motivate readers to try new things and step outside of their comfort zones-Manage 30-day challenges and partnerships to empower the adoption of small daily healthy habits Show less

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  Travel Well Magazine (Founder)

  May 2014 - Jan 2018

  Editor & Writer

  **Currently on hiatus**I lead all functions of the digital publication, including writing, editing, guiding contributors and interns, website management, and all marketing functions. HIGHLIGHTS:• Successfully pitched producers to feature Travel Well on Tiny House Nation• Grew our targeted network reach to 31 million• Developed partnerships with influential organizations for a 30-day challenge series to empower positive changeSEE MORE >> TravelWellMagazine.com Show less

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  Vacasa

  Sept 2015 - May 2018

  Marketing & PR Manager

  I led a marketing team in generating vacation rental reservations through email marketing, social media, digital advertising, expert design and photography, catalog publication and more.HIGHLIGHTS:• Increased email revenue from $435,839 in 2015 to $1.4M+ YTD in 2017• Increased advertising revenue from $172,532 in 2016 to $322,866 YTD in 2017• Increased Facebook reach from 1.5 M in 2015 to 4.1 M in 2016

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  VRM Intel

  Jun 2018 - Mar 2019

  Vice President

  I wrote more than 100 articles focusing primarily on vacation rental industry regulatory news for the website as well as educational and feature content for the quarterly magazine. I also worked closely with the company founder and editor to on editing the magazine as well as admin, business development, event planning and management tasks.HIGHLIGHTS:- Wrote the most-read article on VRMIntel.com in 2018: "Vacation Rental Series 'Stay Here' Now Streaming on Netflix"- Led on-site event management of the inaugural Vacation Rental Women's Summit Show less

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  Exceptional Stays

  Feb 2019 - Oct 2020

  Director of Marketing & PR
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  Copy Post Repeat

  Mar 2019 - Sept 2021

  Chief Content Officer, Founder

  I take the heavy lifting out of successful content marketing for vacation rental property managers, vendors, and advocates. My content services include:- A monthly content subscription for property managers to build owner trust and engagement through educational topics. Every month, I deliver ready-to-use articles for a property management blog, owner newsletter, or resource library. All subscribers have to do is copy, post, and repeat. | *This service is currently available exclusively to Vintory clients.- Custom content and marketing consultation for vacation rental industry vendors. I help elevate your voice in the industry with strategic content, smart planning, and a clearly defined brand copy style.- Short-term rental advocacy and responsible hosting resources for advocates. I fight to protect the right to rent with feature profiles for Rent Responsibly that counter the negative and misleading STR narrative from opponents, as well as content assistance for local advocate alliances. Show less

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  Chapel Hill Short-Term Rental Alliance

  Jun 2019 - now

  President & Founder
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  Rent Responsibly

  Jun 2019 - now

  As employee # 1, I developed strategy for and managed the execution of all projects across all areas of the organization. I focused primarily on the development of our brand, internal and external communications, resources, member engagement and education, partnerships, website, short-term rental leader community, and events.Prior to becoming the Head of Advocacy, I served as a contract writer for Rent Responsibly producing feature profiles and leading subject interviews for the organization's documentary production. Show less

  • Co-founder and COO

    Aug 2021 - now

  • Co-Founder & Executive Director

    Nov 2020 - Aug 2021

  • Co-Founder & Head of Advocacy

    Jun 2019 - Nov 2020