Samantha Sieren

Experience

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  ProVideo Systems, Inc.

  Feb 2015 - May 2016

  Multimedia and Marketing Co-op

  During this co-op, I managed and created a social media presence for ProVideo Systems. I also coded and launched their business website.

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  Quality Care Products, LLC

  May 2015 - Sept 2015

  Marketing & Web Co-op
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  Master Chemical Corporation d/b/a Master Fluid Solutions

  May 2016 - Sept 2016

  Marketing and Social Media Intern

  During the summer of 2016, I implemented a social media strategy and created a social media policy for Master Fluid Solutions.

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  Vitakraft Sun Seed, Inc.

  Sept 2016 - Apr 2017

  Packaging and Graphic Design Coordinator

  I led packaging design initiatives, simultaneously overseeing prepress communications and graphics to ensure a visually appealing packaging experience. My creative contributions extended to producing compelling video content for various social media platforms and harnessing the power of multimedia to engage and connect with our audience.I also played a pivotal role in enhancing our product presentation by updating packaging graphics and labels for pet food and aligning our visuals with evolving market trends and consumer preferences. I also developed essential support materials to help with product launches, trade shows, and company events. Show less

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  Auburn University

  Aug 2017 - Dec 2019

  I helped lead digital projects for Facilities Management Communications through cross-functional initiatives, driving efficiency and effectiveness in our operations. To enhance project organization for the marketing and communications team, I developed and implemented a comprehensive project management system, streamlining the handling of social, graphic, photo, and video projects.My role also encompassed overseeing social media platforms and crafting a digital content strategy to elevate engagement and outreach. I maintained a strong partnership with capital planning project managers, ensuring I stayed informed about campus construction projects for our quarterly Construction Update.Furthermore, I directed the production of construction update videos for the Auburn University Board of Trustees and the AU community, contributing to transparent communication and stakeholder engagement. Leveraging my FAA Remote Pilot License, I skillfully operated a DJI Phantom Drone to capture captivating campus-related photos and videos, enriching our visual storytelling.Additionally, I helped with supervising and collaborating with student graphic designers on a range of digital campaigns and projects, fostering their growth and enhancing creative output. Show less

  • Specialist II, Communications & Marketing

    Aug 2017 - Dec 2019

  • TES Communication & Marketing Specialist

    Aug 2017 - Dec 2017
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  University of Michigan - Center for Academic Innovation

  Jan 2020 - Dec 2023

  Collaborating closely with University of Michigan faculty and staff, along with a diverse network of internal and external stakeholders, I specialized in curating a dynamic portfolio of online learning initiatives and multifaceted projects. My role extended to managing the entire project lifecycle of online course development, leveraging my project management expertise, cultivating vital relationships, and showcasing a strong design sensibility. This encompassed rigorous quality assurance processes and provided expert consultative guidance throughout the project journey. I was dedicated to establishing and upholding precise project expectations, ensuring seamless alignment across initiative timelines, scope, budget considerations, and resource allocation for project team members. Working in close coordination with colleagues and strategic partners, I crafted essential process documentation and integral project components, including comprehensive communication plans, meticulously structured timelines, faculty resources, online learning materials, and captivating marketing content. I effectively navigated diverse perspectives and fostered valuable relationships among faculty partners, external stakeholders, and esteemed colleagues from both the University of Michigan and CAI. Additionally, I took the lead in orchestrating a wide range of productive meetings, brainstorming sessions, and events to drive the success of multifaceted projects. Show less I orchestrated the comprehensive management, analysis, and performance evaluation of a robust social media strategy for two prominent global-facing brands at The Center. My role highlighted my critical thinking and problem-solving skills as I led the development and design of impactful organic social media campaigns. I fostered close collaboration with cross-functional teams, including software, online learning, and extended reality (XR/AI) departments within CAI, to formulate and execute a unified, audience-centric strategy.I successfully executed social campaigns in support of massive open online courses (MOOCs), Teach-Outs, and online degree programs, driving engagement and growth. Building productive relationships with esteemed U-M faculty and course instructors, I identified and capitalized on digital storytelling opportunities aligned with The Center's overarching objectives.Furthermore, I cultivated and nurtured strategic partnerships with both external and internal stakeholders, including industry giants like Google, YouTube, Coursera, Pixar, Siemens, and local Michigan-based businesses, amplifying The Center's reach and impact in the global arena.As part of my commitment to lifelong learning, I spearheaded an innovative educational initiative program, providing U-M students with hands-on experience in the realm of social media influencing. Additionally, I guided and mentored student fellows, ensuring they balanced their workloads, pursued professional development, and enhanced their portfolios while maintaining a healthy equilibrium between their class and work commitments. Show less

  • Project Manager Intermediate (Design Manager)

    Feb 2023 - Dec 2023

  • Digital Media Coordinator

    Jan 2020 - Feb 2023
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  University of Michigan Office of the Vice President for Research

  Jan 2024 - now

  Project Manager Intermediate

  • Under general direction, I am responsible for overseeing the management, performance, and successful completion of multiple concurrent projects, serving as the primary point of contact for each undertaking. • Develops comprehensive work plans, schedules, project estimates, resource plans, and transparent documentation for the project owner or leadership team. • Monitors project performance and tasks through appropriate tools and techniques, I identify, quantify, and address variances while ensuring effective communication with all stakeholders. • Communicates stakeholder requirements to team members and regularly updates all stakeholders on project progress.• Crafta written communications and presentations tailored for diverse audiences, including senior leadership. • Coordinates communication planning and deliverables for projects and initiatives, I guide projects from their original concept through timely and budget-conscious completion, utilizing the appropriate tools Show less