Adrian M. White

Experience

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  Metropolitan Washington Council of Governments

  Jun 2006 - Aug 2006

  Intern

  Updated and redesigned the Washington Area Housing Partnership's (WAHP) website.

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  UnitedHealthcare

  Jun 2007 - Aug 2008

  Small Business Sales Intern

  Co-created and presented an extensive proposal for a health incentive plan to top level executives, placed 2nd in nation and components implemented nationally.

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  UnitedHealthcare

  Jun 2009 - Oct 2012

  Designed and developed an innovative marketing template for nationwide use (200+ locations)Delivered in-person presentations and trainings to educate clients on current product offerings and the online services, tools, and technologies availableDeveloped content and designed marketing materials for the sales department including, internal and external flyers, newsletters, multimedia presentations and capability statements Analyzed data, created reports and made database updates for company leadership and the sales team on lead generation projections through SalesforceAssisted in the planning and execution of a nationwide tradeshow for customers called Health Care Lane Worked in customer service managing escalated service issues

  • Account Manager and Marketing Associate

    Mar 2010 - Oct 2012

  • Sales Support Advocate

    Jun 2009 - Feb 2010
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  Vocus

  Nov 2012 - Oct 2014

  Wrote and edited press releases for clients and pitched the media, resulting in a Washington Post media mention and attention from a state representative.Designed and implemented a paid social media campaign on Facebook for a client, resulting in an increase of over 100 followers and 200% increase in inbound leads within the first month.Managed 30+ B2B and B2C clients Marketing and PR efforts, maintained strong relationships, analyzed their existing digital marketing strategy, implemented email and social media marketing campaigns and measured campaign analytics. Show less

  • Marketing Consultant

    Apr 2014 - Oct 2014

  • Account Executive

    Nov 2012 - Mar 2014
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  AMW Marketing & Design

  Apr 2013 - now

  CEO & Creative Consultant

  Tripled company’s revenue in the first year of going full-time and successfully marketed company online for over 9 years, ran Facebook ads, social media and email campaigns and webinarsHave provided one-on-one marketing coaching support for over 100 clients on Marketing Strategy, Email Marketing, Social Media Marketing and Sales Funnels through virtual training sessionsDesigned and developed over 100 WordPress Websites for clients using Adobe Photoshop and the Divi theme Managed over 30 clients’ website maintenance and update requests using Freshdesk ticketing systemSupport client requirements, create brand guidelines and implement web, graphic design and marketing projectsHired and manage a team of eight, delegate tasks and train on best practices Show less

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  Regent Education

  Nov 2014 - Jan 2018

  Marketing Manager

  Created and managed marketing campaign strategy and outcomes for technology company, met with sales and marketing leadership regularly to review itCreated and designed all content – website banners, marketing collateral, promotional brochures, product cut sheets, white papers, case studies, flyers and conference popups for company Developed and presented company’s yearly marketing plan, regularly interacted with sales, product, service and IT to ensure alignment of marketing activitiesDesigned targeted campaigns marketed towards higher education professionals, one of which resulted in a 400% increase in Marketing Qualified Leads (MQL) from the previous monthManaged and implemented all CRM and marketing automation tools using Salesforce and Act-On to maximize current and prospective client relationships, including: email design, campaigns, lead scoring, Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) trackingLed the planning and execution of all conference activities including tradeshows. Most notable is the User Conference resulting in 240% attainment of registration goal and recognition by company leadership Maintained company website, implemented SEO best practices, monitored and reported on campaign analytics, lead conversions, cost per MQL and paid search campaigns thru Google Analytics and AdWords Ran a market segmentation data cleanup project where prospects and current clients were broken up by title and assigned contact roles for targeted email campaignsWrote and published press releases for the company with national syndication Led the planning and execution of a webinar to prospects thru Act-On Marketing Automation software, designed registration landing page, emails and promotional strategy, resulting in 120% attainment of registration goal and multiple leads Show less

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  ByteCubed

  Apr 2018 - Jan 2019

  Communications and Outreach Analyst

  Designed, developed, and executed all marketing and outreach strategies for Defense clientRedesigned, maintained and updated client’s website including creation and editing of all graphics and written copyDesigned marketing materials including, program overview flyers, event invitations, website banners, email newsletters and social media graphicsDesigned logos for multiple client programs