
Alok Kapur
'Future Leaders of Siberia' Programme

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About me
Director of Marketing, Communications, and Admissions at The British International School Budapest
Education

Welham Boys School
1989 - 1999School DistinctionActivities and Societies: - Round Square Conference Member - Duke of Edinburgh Award (Silver) - Member of Student Council - Academic Distinction holder - Debate and elocution society

INSEAD
2023 - 2023Driving Digital Marketing Strategy Online Executive Programme
Warwick Business School, University of Warwick, England
2009 - 2010Master of Science (MSc.) Marketing & StrategyActivities and Societies: Executive member of the Warwick Strategy and Consulting Society // Member of the WBS delegation to KPMG business case contest
Experience

AIESEC
May 2007 - Oct 2007'Future Leaders of Siberia' ProgrammePart of the Indian delegation to impart cross cultural training and teaching English in a summer camp (International Developmental Internship)

Quantum / GfK / Firefly / Brandscapes
Sept 2010 - Dec 2018Brand Strategist + Consumer Researcher- Brand consulting / Behavioural Research / Innovation Futures - Advised blue chips on brand growth - Led cross cultural teams in India, China, and Burma - Notable clients: BMW, The Coca-Cola Company, Pernod Ricard, Philip Morris, University of Washington, Heineken, Nestle, VISA, Beiersdorf, The Grand Royal Group

The Coca-Cola Company
Mar 2019 - Jun 2019Knowledge and Insights ManagerConsumer research + cultural research + trendspotting to inform brand strategy

Dulwich College Yangon
May 2019 - Aug 2021Head of Marketing- Led the Marketing and Comms team at DCY- Member of the College Leadership Team - Built DCYs brand equity and brand love - Responsible for Marketing + Branding + Comms + PR + Events + Digital + Social + Community outreach and engagement + UX/CX- Mentor and Coach

The British School of Tashkent
Jun 2022 - Dec 2023Director of Marketing, Communications, and Admissions- Lead the MAC team at BST - Member of the Senior Leadership Team - Building BSTs brand equity and brand love - Responsible for Marketing + Branding + Comms + Admissions + PR + Events + Digital + Social + Community outreach and engagement + UX/CX- Mentor and Coach- Led the proposal for International School Awards 2023 and BST got shortlisted in the 'Safeguarding' space (one of the two schools across the Nord Anglia family of schools) -Led the proposal for AmCham CSR Awards 2022 and won in the education + environment categories Show less

The British International School Budapest
Jan 2024 - nowDirector of Marketing, Communications and Admissions
Licenses & Certifications

UX Design
Parsons School of Design - The New SchoolJan 2022
Accelerate Leadership Programme
Dulwich College InternationalJun 2021
Green Educators Foundations Course
Green School BaliFeb 2023
Digital Marketing
Cannes Lions SchoolFeb 2022
Driving Digital Marketing Strategy
INSEAD Executive EducationMay 2023
Silver Standard
The Duke of Edinburgh's AwardMar 1999
Forrester CX Champ
ForresterJan 2020
Social Media
OgilvyMar 2022
Storytelling
Cannes Lions SchoolMar 2022
Honors & Awards
- Awarded to Alok KapurFuture Leaders of Siberia AIESEC Young Leader award for supporting Education and cultural exchange
- Awarded to Alok KapurSilver Standard Duke of Edinburgh Award Scheme All round achievement and Leadership
Languages
- enEnglish + hindi + mandarin chinese + russian
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