Jeremiah Mwai

Experience

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  EXP

  Jan 2016 - Jan 2016

  Brand Ambassador | Sales

  -Engaging with prospective and existing customers in a professional and friendly manner-Representing BOXER (Motorbike ) brand at promotional events and other marketing initiatives; growing sales by 30% -Acted as a subject matter expert for Johnnie Walker and Smirnoff brand-Communicating with potential investors on possibilities of opening new outlets for merchandising-Responding to customer questions and concerns in-person, by phone, and via social media-Recording customer feedback and relay them to the marketing team-Attended activation events outside of office hour Show less

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  Twiga Foods Limited

  Jan 2018 - now

  Twiga links farmers and vendors to fair, trusted, modern markets. Providing a complete supply chain in Kenya for quality produce in urban areas.-Managed sales team of 16 in the Nairobi region-Claimed back lost coverage by on-boarding new retailers, regaining sales revenue back up to Kshs.2.3M daily-Implemented business plan strategies for distributorship, wholesalers, and retailers helped open new market coverage aligned with client’s needs increased customer base by 30% and revenue 10%-Generated 2.2 million in revenue daily sales since 2018 and over 1.5 million in new business-Grew tonnage volumes from 18-25 tones which represent 30% -Covered over 2200 customers month to month, maintaining a 92% customer retention rate since monthly-Grew and maintained profits margins 0f 5-6% out of 7 % month after month-Recognised best depot team leader in revenue growth, profits, and clients’ portfolios in 2018-2019 financial year Show less Kaloleni-Accelerated Kaloleni performance from position 6 to position 2 in less than a year due to high sales turnover and excellent customer service; being rated number 2 outlet out of 12 regions in the countryKisumu region-I personally did the set up of our Kisumu depot from scratch, Did recruitment of reps, Trained reps, and mapped and recruited customers.-Opened up new markets /routes totaling 10 routes; Kisumu region growing revenues from Ksh. 0 to 45M monthly -Grew customer portfolio from 0 clients to serving over 600 customers daily Rongai-Reactivated over 92% of customers by building strong relationships with clients which translates to growth from 1.1 million to 1.8 million Others Accomplishments-Designed a sales strategy with competitive profit margins per brand, GP per route, operations costs including cost-to-serve, in making right decisions; doubled customer portfolio-Strengthened distribution team in the market to ensure daily performance is at optimal-Maintained a daily Ksh.1.8 million book of business with retailers-Coached over 10 TDRs to attain double set targets/budgets -Increased monthly tonnage from 18 tons to 25 tons monthly-Ensured 100% distribution of farm produce in over 2200 retail outlets monthly-Negotiate and close deals with the customers increasing the company’s revenue by 9%-Prepare monthly and quarterly targets increasing sales by 2x, -Led sales team, identified and implemented actions for closing possible gaps in the depots; improving the turnaround time of closing sales from 10 hours to 8 hours-Customized sales and marketing training and peer-mentoring programs for the new hires; increased work efficiency and boarding time by 70%-Managed performing depot (representing 9% of company revenue) grew area depot revenue performance 4X Show less

  • Commercial Team Lead | Nairobi Region

    Jan 2021 - now

  • Territory Manager

    Jan 2021 - now

  • Area Sales Manager | Kaloleni, Rongai. Thika, Kisumu

    Jan 2018 - Dec 2020