Anna Z.

Experience

• 

  Rosgosstrakh

  Mar 2009 - Apr 2010

  Senior client specialist

  Senior client specialistThe function responsibilities:• Consultation of VIP clients (auto-insurance, property insurance, life insurance and health);• The registration of the insurance cases;• Consultation on primary conditions to rotation in company with the offensive cases;• The agreement of the inspection of the damaged property;• The education of trainees.Earlier: Client specialist.Achievements:•Was promoted to Senior client specialist.

• 

  Sea Prod LLC

  May 2010 - May 2012

  Key Account Sales Manager

  • Federal retail networks “X5 retail group”, “METRO Cash and Carry”, “Diksi”, “Billa” Key Accounting;•Develop and gain agreement for and implement sales plan by Key Account Customers.• Manage the development of Customer Business Strategy and annual plan to be in line with the company’s objective and channel strategy.•Develop and manage the trading term for negotiation with customer (to be in-line with company strategy and within assigned budget).• Manage the sales of identified brands / products from within the range offered by the company to designed Key Account Customers;• Preparing volume forecasts and plans.Earlier: Office Secretary.Achievement:•Was promoted to Key Account Manager. Show less

• 

  System VP, LLC

  Jul 2012 - Aug 2013

  Sales & Supply chain manager

  • Realization of sales: domestic and imported electronic components(purchasing and selling);• Public and private enterprises of electronic industry key accounting;• Work with foreign suppliers (USA, Europe, Asia): search of suppliers, collection of commercial proposals, negotiations, contracts, ordering, financial control;• Participation in sectorial and specialized exhibitions - abroad assignments: Electronica 2012 (Munich):• Market monitoring of foreign suppliers (price, quality, delivery terms);• Logistics;• Maintaining warehouse stock.Achievements:• Establishment of new supply channels with more favorable conditions;• Successfully met self sales targets by 100% between the years 2010 and 2012. Show less

• 

  Best Western Plus Vega Hotel & Convention Center

  Aug 2013 - Aug 2021

  1000-room Vega hotel belongs to the Izmailovo hotel complex (was built to serve the XXII Olympic Games held in Moscow in 1980). With 5,000 rooms, it is ranked 9th in the list of the largest hotels in the world. •Marketing strategy development planning;•Marketing and Advertisement budget planning;•Advertising campaign planning and coordination;•Corporate website development and content management (www.hotel-vega.ru);•Website promotion: Paid search campaigns, search engine optimization, banner advertising, direct mail, metasearch;•PR: Promotion, campaign development and planning, mostly press-conferences; sponsorships;•Advertisement efficiency evaluation, optimization;•Market analysis, data collection vehicle development; In-house company analysis, Internal and external evaluations, analysis reports;•Coordination with ad-agencies and contractors; Designer target setting, advertising (promotional) materials development;•Document workflow: contract negotiations, primary (supporting, source) document processing (statements, formal notes (deeds)).Achievements:• Successful fulfillment of the hotel's planned indicators in the online segment;• Successfully met self and hotel online sales targets by 100% between the years 2017 and 2021;• High rates of return on investment for advertising campaigns;• Increasing traffic to the hotel website;• Building a huge social media following. Show less • Concluding of contracts and maintaining of relations with corporate clients, travel agencies and private customers (individual customers);• Organization and conduction of negotiations and meetings among executives of the companies, representatives of major internal and international corporations and travel agencies; maintenance of previously negotiated agreements;• Analyzed market trends - competitors’ strengths and weaknesses, economic and political situations;• Participation in sectorial and specialized exhibitions and seminars- abroad assignments : ITB (Berlin), ITB Asia (Singapore), ITB China ( Shanghai), WTM (London), Fitur (Madrid), BIT (Milan);• Organization and conduction of promotional tours for company’s clients;• Processing of group sales requests (complete cycle: starting form application and up to preparation of final documentation);• Collaboration with adjacent departments of the hotel, coordination of teamwork between employees of different branches of the company;• Creating and implementing promotions to attract new business travel accounts and stimulate repeat business;• Development of pricing strategy and preparation of estimations reports;• Control of provided payments and contract compliance;Achievements:• Awarded Employee of the Month - July 2015 (high sales results);• Successfully met self and company sales targets by 100% between the years 2015 and 2017;• Successfully generated a lead of 50 + accounts, out of which most were realized as a high business giving customers;• Increased customer base by employing strategic sales initiatives;• Initiatives resulted in a 50% increase in sales. New business development increased by 30%. Show less • Planning and controlling of works with the groups and events;• Corporate, touristic companies key accounting;• Processing of group sales requests: query processing, preparing commercial offers, contracts, payment control, operational issues;• Quality assurance of the sales process;• Participation in sectorial and specialized exhibitions;• Supporting the negotiations and follow-up between hotel and customers;• Establishing and maintaining working relationships with clients and organizers of events.Achievements:• Awarded Employee of the Month - February 2015;• Was promoted to Sales manager. Show less

  • Head of Marketing

    Oct 2017 - Aug 2021

  • Sales Manager

    May 2015 - Sept 2017

  • Group & event manager

    Aug 2013 - May 2015
• 

  Booking.com

  Jun 2017 - Sept 2017

  Account Manager

  • Managed hotels by analyzing hotel performance and made hotel optimization for increasing partners growth and profit ;• Prioritized and managed the performance of portfolio to business value;• Liaison person for existing partners and provide them with commercial advices & consultancy on opportunities and reporting, market updates;• Empowered partners on how to use internal Booking.com system, tools and products of Booking.com with the goal of optimizing their performance on the on-line platform and creating an amazing experience for Booking.com’s customers;• Identified Partner needs: creating value for partners by identifying, clarifying and prioritizing partner needs;• Forecasting & market trends analysis. Evaluation of the market situation, activities and competitive situation. Active research and identification of new sales opportunities;• Additional focus on conversion. Show less

• 

  Hospitality Business Day

  Oct 2019 - Feb 2022

  Public speaker & Consultant

  •Sales & Marketing Strategy Consultant•Public speaker at the Hospitality Business Day conferences all over Russia (Krasnodar, Mineralnye Vody, Rostov-on-Don, Sochi, Yekaterinburg, Novosibirsk, ect.) on the theme of Online sales and Marketing (hbd.su).•Teacher of the Academy of Online Learning for the course of Digital Marketing (hotel-academy.biz).

• 

  Kravt Hotels

  Aug 2021 - Feb 2025

  Marketing Director

  Project Leadership: Developed and managed marketing projects from initiation to completion, leading strategic initiatives for four hotels with a focus on e-commerce and brand visibility.Cross-Functional Collaboration: Worked closely with IT, operations, and external vendors to align marketing strategies with overall business goals, ensuring effective resource allocation and project execution.Budget Management: Planned and monitored marketing budgets, optimizing advertising spend for campaigns that increased online bookings and customer engagement.Data-Driven Decisions: Conducted market analysis and performance metrics evaluation, using insights to refine marketing strategies and improve project outcomes. Show less