Amrites Pathak

Experience

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  Hindustan Unilever Ltd

  May 2009 - Aug 2009

  Summer Internship

  Project Title :- The Perception of Customers of the different Water Purifier Brands, Including Unilever's Pure-It water purifier. • Conducted the market research on customer satisfaction for water purifier brands.• To find out the retail opportunities for HUL’s Pure-It water purifier brand by interviewing retailers and local market.• Understand customer’s requirement and price range for water purifiers.• Provide proper detail report to company on market and customer insights for water purifiers brands. Show less

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  Bisleri International Pvt Ltd

  Feb 2011 - Jun 2012

  Business Development Officer

  Driving retail sales and new activations, and establishing tie-ups with key accounts, fine dines, caterers, and corporate offices.Managing the sales team to achieve volume and value targets within the assigned territory, while adhering to budget, time, and policy constraints.Coordinating with the marketing team for various event promotions and brand building initiatives.Launching new products and supporting brand development and growth.Visiting distributors and retail parties frequently to increase portfolio sales.Providing training and overseeing the overall performance of the sales team.Building and maintaining relationships with retailers and distributors. Show less

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  SABMiller India

  Jun 2012 - Jan 2015

  Territory Executive

  Develop and monitor sales plans and yearly budgets to ensure optimal utilization of resources.Formulate customer-centric strategies to increase customer acceptance for premium beer segment brands like Foster’s & Miller High Life, Peroni, and thereby increasing brand sales.Conduct regular market visits to check route coverage, identify customer trends, and competitor activity.Plan and execute initiatives to block competition from acquiring market share through competitor/market analysis.Manage customer relationships and lead a team.Handle customer complaints and grievances with a minimum possible turnaround time.Focus on increasing beer sales volume.Track and manage local events and celebrations to improve the brand image and sales.Liaise with the Marketing team to ensure adequate support for the sales team in the form of merchandise and promotion. Show less

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  Hindustan Coca-Cola Beverages Pvt Ltd

  Feb 2015 - Mar 2022

  As a Key Account Team Lead with Hindustan Coca-Cola Beverages Pvt Ltd. from June 2016 to March 2022, I had the following responsibilities:Independently managed an emerging channel in the Key Accounts function for a large geography, covering Mumbai and west India. My customers included large and medium-sized corporate companies, E&D giants, travel businesses (limited to airport and airlines), high-end hotels, clubs and nightlife pubs, cinemas, stadiums, hospitals, and modern trade LKA business.Was responsible for horizontal expansion, including new business pitches, and effective onboarding of new clients, as well as vertical growth target achievement in existing accounts through innovative marketing and sales ideas, such as offers, discounts, and other related activities.Acted as the key interface between customers and all relevant stakeholders, such as finance, distribution, quality & legal, within the organization.Understood channel P&L, budget allocation, return on marketing investment, etc., and devised necessary strategies to manage these effectively.Handled distributor management, including primary and secondary sales for B2B business.Managed the company's assets and monitored their productivity.Conducted analysis and built a strategy to achieve defined business objectives - market share and volume growth across all brands and categories.Overall, I successfully led my team in achieving business objectives, building strong relationships with clients, and driving growth for the organization. Show less As a Senior Marketing Executive at Hindustan Coca-Cola Beverages Pvt Ltd in Mumbai, I was responsible for the following:Developing and executing marketing strategies for online operations of Coca-Cola.Overseeing BTL (Below-the-line) operations and e-commerce delivery options in Mumbai.Managing the annual trade marketing budget with a focus on trade schemes, consumer promotions, and BTL marketing initiatives.Planning and executing monthly and quarterly BTL campaigns across Mumbai.Developing and executing marketing schemes and BTL activities for online operations.Exploring new vendors and existing ones for promoting the company’s E-commerce business.Planning budgets and ensuring timely and effective payouts.Managing and implementing marketing activities to achieve maximum performance.Managing vendors and agencies.Analyzing data to generate insights into the brand’s growth.Leading expansion of trial generation plans and experimenting with new and better models for driving penetration. Show less

  • Key Account Team Lead

    Jan 2016 - Mar 2022

  • Senior Marketing Executive

    Feb 2015 - Jun 2016
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  Reliance Retail

  Mar 2022 - Jun 2023

  Key Account Manager

  In my role as a Key Account Manager at Reliance Retail, I excel at:* Strategically cultivating and expanding key accounts within the Mumbai e-commerce market, resulting in substantial revenue growth, particularly among HORECA clientele.* Meticulously overseeing high-value accounts, which include prestigious hotels, exclusive clubs, vibrant nightlife venues, catering businesses, and prominent industry giants.* Pioneering the seamless onboarding of new accounts, skillfully negotiating margins, and deciphering precise category-specific customer requirements.* Collaborating seamlessly with cross-functional category teams to ensure competitive pricing across a diverse product range, spanning from essential groceries to premium MRP products.* Demonstrating proficiency in daily vendor management activities, including meticulous demand forecasting to maintain optimal inventory levels.* Ensuring financial integrity by orchestrating end-to-end financial processes, from credit approvals to payment reconciliation, in close collaboration with the finance team.* Distinguished for my excellence in Stakeholder Management, actively facilitating coordination with the delivery team to guarantee uninterrupted business operations. Show less

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  ANDROS

  Jun 2023 - Jul 2024

  Regional Manager

  ANDROS India Part of a Prestigious French Multinational in the Global Food Industry.• As a Regional manager of ANDROS India, my role is focused on developing business within India's Hospitality and Institutional sectors. Central to my responsibilities is the strategic and holistic development of new products, encompassing sales and marketing initiatives, as well as the cultivation of distributor relationships.Developing business within India's Hospitality and Institutional sectors.Responsible for * Building strategic partnerships. * Cultivating distributor relationships. * Activating new accounts, especially in institutional and HoReCa segments.- Responsibilities: * Team Leadership: Identifying and nurturing business prospects. * Market Expansion: Increasing market presence and share. * Distributor Selection: Proactively choosing partners aligned with our values and capabilities for FMCG food product distribution. Show less

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  Element14 Electronics

  Oct 2024 - now

  Account Manager

  • Develop and foster strong customer relationship with major existing key accounts in New South Wales and VIC Australia.• Implementing an effective pricing strategy to ensure competitive advantage and drive revenue growth.• Establishing clear communication channels to gain better understanding of client needs and identify growthopportunities.• Utilise Salesforce and Orbit systems for effective data management and reporting.