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Marloes Rusting

Marloes Rusting

Communication

Followers of Marloes Rusting1000 followers
location of Marloes RustingLaren, North Holland, Netherlands

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  • Timeline

  • About me

    Marketing

  • Education

    • R.S.G. Wiringherlant

      -
      HAVO

    • Altuition

      2022 - 2022
      Customer Journey Expert

    • NIMA C

      2009 - 2010
      WO/ EQF 7 Marketing NIMA C

    • NIMA, Nederlands Instituut voor Marketing

      -
      Master of Business Administration - MBA Marketing

    • Amsterdam University of Applied Sciences

      1997 - 2002
      Bachelor Communication Marketing

    • SRM Opleidingen en Trainingen

      2020 - 2021
      Online Branding

  • Experience

    • TEQ Riverland

      Jan 1998 - Jan 1999
      Communication

    • Carat

      Jan 2000 - Jan 2002
      Mediaplanner

    • Mediavest

      Jan 2003 - Jan 2004
      Media Consultant

    • Starcom Int.

      Jan 2004 - Jan 2006
      Media Consultant National Television

      Negotiated with Media vendors on a daily basis. Stewarded and maintained National TV investment of $125 million across multiple day parts and target groups for Applebee’s.

    • MPG

      Jan 2006 - Jan 2010
      International Strategic Media Manager

      Responsible for the media strategy and coordination in 6 European countries and North America for multiple product lines of national and international brands. Consulting international clients how to implement the best integrated off and online media solutions in national and foreign markets, based on maximum media effectiveness & efficiency derived from their marketing and communication objectives, competitors analysis and consumer insights.

    • Carat

      May 2011 - Dec 2012
      Media Director

      Responsible for the media strategy of a variety of brands, from high-end Fashion to FMCG and B2B.Increased emotional relevance of several Low Involvement Products via an innovative multi-media strategy, which resulted in a higher Top of Mind Awareness, Relevant Set and sales.

    • SVBmedia

      Jan 2013 - Aug 2014
      Client Service Director

      As a Client Service Director (CSD) I was responsible for building client relationships, quality of work and proactively seeking new opportunities to help clients stand out in their media strategy.

    • Initiative

      Sept 2014 - Oct 2021
      Client Advise Managent Director

      Initiative geeft als mediabureau resultaatgericht advies in alle facetten van marketingcommunicatie. Op het vlak van performance strategie, creatieve concepten, research, activatie, geïntegreerde digitale oplossingen, e-commerce én slimme mediaplanning & -inkoop. De basis hiervoor is een zeer goed ontwikkeld inzicht in wat consumenten beweegt. Initiative Nederland is onderdeel van een wereldwijd media- en communicatienetwerk.

    • Kamer van Koophandel

      Nov 2021 - now
      Marketeer KvK

  • Licenses & Certifications

    • Digital Marketing

      SRM
      Sept 2015