Nadia Sheng

Experience

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  Lomographic Society International

  May 2012 - Feb 2014

  Regional Online Asia - Managing Assistant

  Key experience in developing Lomography’s Asia Pacific online markets through marketing collaborations and online marketplace setup with acquired understanding of international business. Experienced as a regional online manager in motivating Asian teams on achieving the EUR 1.2 million annual budget through local and international sales campaigns and as the editorial chief of Lomography Magazine's Asian portal; Lomography Asia (1.5 million hits per month).- Digital Marketing & Online Manager for Lomography Malaysia, Singapore, and Asia Pacific- Developed the SE Asian markets through marketing cooperations and marketplace setup- Motivated Asian online managers on daily tasks and Regional/Int’l campaigns- Online sales operations- Built network of online PR and Marketing partners- Customer service Show less

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  Trivago

  Apr 2015 - Jul 2018

  - Created, ran and coordinated Content Marketing Strategy in the established Hong Kong and Singapore markets- Launched and facilitated the running of Blogs, PR, and Social Media channels in the Hong Kong and Singapore markets - Planned Content Marketing strategies for growing Asia markets together with local Country Development teams- Liaised with content marketing coordinators across all trivago's platforms to further develop content marketing at trivago

  • Content Marketing Asia - Editor/Writer

    Sept 2016 - Jul 2018

  • Content Marketing Asia - Coordinator

    Apr 2015 - Sept 2016
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  Terra Alta Permaculture Education & Research Centre

  Nov 2018 - Nov 2020

  Marketing & Communications Coordinator

  - Ongoing implementation of strategy for on-page and off-page SEO, Google ads, and Facebook and Instagram ads for Terra Alta- Coordinated the sign-ups and co-hosted a total of over 100 Permaculture Design Certificate course students, co-facilitators, and volunteers over the span of five months in 2019- Successfully adapted marketing strategy in response to the pandemic and safely coordinated the registrations of over 100 course participants in 2020- Re-vamped Terra Alta's website by re-writing all the website content to be more on-brand- Coordinated partnership with a photographer, videographer, and Permaculture researcher to enhance our brand image and continue our mission of becoming a research centre - Ran a "Marketing with Permaculture Principles" lecture- Helped expand product range from just Permaculture Courses to Nature Retreats - the first of which we ran this September - and also widen the project's vision to include a range of product offerings in the future e.g. Farm to Table events, an Online Course Show less

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  UXBoost

  Oct 2020 - Dec 2021

  Content Marketing Specialist

  - Produced video for online UX learning academy (https://www.youtube.com/c/UXBoostAcademy) - SEO articles for blockchain clients- Email campaign management (drip campaigns)- Interviewed UX experts for YouTube channel/podcast- UX copy

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  FedEx

  Dec 2021 - Sept 2022

  FedEx APAC - Senior Corporate Communications Specialist
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  Lomography

  Sept 2022 - Jun 2023

  Online Marketing Manager – Asia
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  Steiner&Co.

  Jun 2023 - now

  Marketing & Communications Manager