Ben Kelly

Experience

• 

  Beds and Bars Group

  May 2011 - Jan 2021

  I managed a small team at 2 bars & 2 hostels and it was my responsibility to ensure that our clients had the best possible experience as well as introducing new clients to the brand and building the brand online. The role includes: ● Social media management: Increased local Facebook pages from 2000 to 20,000 membersCreated two top 25 ranked Tripadvisor hostel pages in Paris as well as taking the barpages up thousands of positions. Created 4 local Foursquare pages and achieved 81% & 85% rankings at key site● Local SEO work including complete rewrite of bar & hostel websites, site optimisation, social signals, backlink building and content creation via blogging● Channel management: complete updating of copy and images for partner websites● Planning and launching social & Adword campaigns with varying goals as well as numerous display adverts ● Identifying & Establishing communications with several key local markets including building an email database of more than 4000 for a monthly newsletter● Organised, promoted & ran many revenue record breaking events including many 20k+ nightswith key partners. Generally on a 2 week basis● Running promotional campaigns around calendar events such as the world cup to significantly boost revenue ● Planning and Launching WhatsApp platform for the company to improve customer relations● Implemented a successful in house communication method & entertainment schedule Show less

  • Group Marketing Manager

    Oct 2018 - Jan 2021

  • Marketing Manager Belushi's & St Christophers Paris

    Jan 2013 - Oct 2018

  • Marketing Assistant La Rotonde

    Aug 2012 - Dec 2012

  • Team Member Belushi's & St Christophers

    May 2011 - Aug 2012
• 

  Kolibree - The Smart Oral Care Company

  Jun 2015 - Aug 2016

  Digital & Social Media Marketer

  Digital job role that is mostly social media based. My main task was to create and build an engaged Social B2C following for the brand on Twitter, Facebook, Pinterest, Google plus & Instagram and involves:● Content creation & post schedule planning ● Page growth strategy planning & implementing● Paid advertising through Facebook● Using social tools such as Buffer App, Hootsuite, Mention & Social-bro● Daily Tracking & evaluation of performance● Pages optimisationOutside of social media I also support the company with other major tasks as follows:● Sales channel management: Optimising Amazon page content and planning paid advertising/ Review campaigns to improve organic rankings● SEO: As well as assisting with website optimisation, I am also in charge of the company blog which includes writing content and posting via wordpress● Email Marketing: Running of sign up campaigns to increase community size. Writing and sending of bi-weekly newsletters. ● Adwords campaigns: I have worked with the google adwords team to design & launch search, display and video campaigns● Influencer Marketing: Identification of suitable partnerd and creating mutually beneficial campaigns● Customer Support: Providing technical support via Zendesk platform Show less

• 

  ExSeed Health

  Jan 2021 - now

  • UK General Manager & VP of Operations

    Feb 2024 - now

  • Strategic Operations Director

    Feb 2022 - Feb 2024

  • Head of Performance Marketing

    Jan 2021 - Feb 2022
• 

  Themoneysense.co.uk

  Jan 2024 - now

  Website Owner

  In my spare time, I run themoneysense.co.uk, a passion project that combines my interest in finance with creating a helpful resource for readers. I manage all aspects of the site, from content creation to site maintenance, allowing me to develop and refine my digital skills.