Roshni Cornock

Experience

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  REHAU

  Mar 2006 - Feb 2011

  Marketing Communications Manager

  In a challenging B2B environment, I adeptly navigated the constraints of a limited marketing budget to effectively promote a diverse range of products. Engaging directly with customers, I collaborated closely to craft and implement successful marketing plans tailored to elevate their businesses. This involved a strategic blend of public relations, targeted advertising, and impactful direct mail campaigns.As the Editor of the internal employee magazine, I assumed a pivotal role in communicating and fostering a sense of community within the organisation. This publication, distributed to over 1000 employees, provided important updates, company culture, and noteworthy achievements. Through compelling content and engaging visuals, the magazine played a crucial role in enhancing internal communication and employee morale. Show less

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  MASCO UK Window Group Ltd

  Mar 2011 - Sept 2018

  Managed corporate marketing and communications in a dynamic multi-channel industry, overseeing a substantial budget and leading a team of four dedicated professionals. Played a key role in spearheading the implementation of innovative marketing strategies and campaigns aimed at optimising revenue, expanding sales opportunities, and fostering overall business growth.Collaborated closely with Sales Directors, I played a pivotal role in promoting brands and providing essential sales support. Focused on developing robust brand awareness, our SafeChoice brand won a Gold award at the prestigious House Beautiful Awards in 2015.Conducted regular on-site visits to better understand and cater to client needs, facilitating the development and support of their unique marketing requirements. Additionally, took charge of organising customer-centric events and lead a design team to build exhibition stands to enhance our brand presence and engagement within the industry.Through this comprehensive approach, I contributed to the overarching success of our marketing initiatives, ensuring alignment with business objectives and fostering lasting relationships with clients. Show less

  • Marketing Project Manager

    Mar 2016 - Sept 2018

  • Group Project Marketing Coordinator

    Mar 2011 - Feb 2016
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  AMA Research Ltd, part of Barbour ABI

  Nov 2018 - Sept 2023

  Marketing Manager

  Responsible for overseeing and enhancing the company's marketing efforts to drive brand awareness, customer engagement, and ultimately, revenue growth. This role involved a comprehensive skill set - combining strategic thinking, creativity, and analytical expertise.Key Responsibilities included brand development, strategic planning, campaign development, budget management, public relations and digital marketing all underpinned by performance metrics.

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  Barbour ABI, part of Infopro Digital

  Sept 2023 - now

  Product Marketing Manager

  My role is focused on understanding and communicating the business value of products/services - internally and externally. Product Marketing drives brand awareness, new opportunities, and profitable growth – by developing processes, messaging and content designed to understand customer needs and expectations, ensure internal understanding, and customer adoption of all products, generate growth in existing customer base, identify and share customer insights / pain points and drive new business opportunities.A member of the Regional ESG board for InfoPro Digital, I am passionate about delivering sustainable business solutions and also spearheading social impact, people engagement and retention initiatives throughout the business. Show less