Alessia Baker

Experience

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  Leiden University

  Jan 2015 - Jun 2015

  Graduation Committee Secretary

  Organising 2015 Graduation Ceremony:Coordinating for the design and printing of the year book.Answering e-mails and contacting collaborators\ speakers for the ceremony.Managing the graduation Facebook page.Taking meeting minutes and keeping the team up to date.

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  Xynteo

  Jan 2016 - Jun 2016

  Student Consultancy Project

  Reasearch project on finding paths for development through inclusive growth in Myanmar, through a bottom up approach on the model of the Village of the Future and finding new potential stakeholder networks for Xynteo.Responsibilities: researcher and designer ( logo design and producing power point slides for the group's presentations)

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  British School Group

  Oct 2016 - Dec 2016

  EFL language trainer

  Teaching elementary to advance and business English.Designing and implementing conversation courses for different levels.Theme party lessons (Christmas, Halloween etc.)Administrative work.

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  Self Employed

  Jan 2017 - May 2017

  General\Business English trainer

  General and Business English.Tailoring materials and lessons to students' needs.Exam preparation: CELTA , First Cambridge Certificate.

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  United Nations Convention to Combat Desertification (UNCCD)

  Jun 2017 - Dec 2017

  Social Media & Communications Intern

  As an intern for the External Relations Advocacy and Policy Unit (ERPA), I collected information from within the organisation and our partners, transforming it into engaging content for the website and social media platform for the promotion of the SDG 15 - Life on Land, and correlated issues.Created and managed the content for the Twitter, Facebook, and Instagram accounts (using scheduling tools such as Hootsuite, Trello, Twitter Deck).Analysed posts' performance (Twitter Analytics & Facebook Insights) to identify the best performing assets and trends to incorporate in outreach strategies.Proofread and edited communication documents and promotional texts, planned the layout and content for brochures and promotional banners.Developed online petitions and online/ offline materials for campaign promotion for the ‘Land for Life’ campaign on sustainable land management (banners, leaflets, video testimonials etc.).Event planning and support for the agency's presence at the COP 23 UN Climate Change conference in Bonn and that year's Bonn United Nations Day. Show less

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  Mc Group: World of ideas

  Feb 2018 - May 2019

  I elaborated and implemented PR proposals, taking on board creative briefs to increase the visibility of clients, communicate their vision and values, successfully positioning them in the required sectors.I planned and delivered communication strategies for nation branding and investment-promotion roadshows for embassies and international institutions worldwide. Conducted market research to advise clients and draw up proposals for events and promotional activities. Together with my team, we organised press conferences, exhibitions, tours and press trips, arranging media coverage and interviews during key events ( ITB Berlin, IMEX Frankfurt, etc.)- Account Management: coordination of partner deliverables and overall project management.- Crisis management and assistance in addressing complex issues.- Press office activities: Production of press-kits, newsletters and blogs. - Built and maintained media relations.- Media monitoring and media list building (Cision, Meltwater).- Planned and implemented social media campaigns across multiple channels. Show less

  • Project Manager

    Aug 2018 - May 2019

  • Junior International PR Consultant

    Feb 2018 - Dec 2018
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  HolidayPirates Group

  Jun 2019 - Dec 2020

  PR & Communications Manager

  Had a great time at HolidayPirates, sharing our travel expertise and valuable insights sourced from our departments and editors' sharp eye on the travel market! I was responsible for media relations and communications towards the UK and Italian markets. Coordination of in-house and agency-sourced stories for a broad range of media, including lifestyle, business, tech, local and trade press. I found speaking opportunities for company representatives. Managed partnerships to expand the company's audience. I kept the company’s corporate profile up to date across a variety of channels. I supported the development of internal communications at HolidayPirates and of the company’s knowledge-management systems. Show less

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  Agoro Carbon Alliance

  Oct 2021 - May 2022

  Global Communications Specialist

  Strengthening Our Farms - Sustaining Our Future. The Agoro Carbon Alliance is taking action on a global scale to reverse the effects of climate change by decarbonizing farming and restoring carbon to the world’s soil.Responsibilities:• Social media strategy/ content creation/ management of Agoro Carbon’s LinkedIn & Twitter global accounts.• Brand management/training of local social media teams.• Social media coverage of online events worldwide.• Corporate communications across multiple channels to build brand awareness.• Coordination of public relations, copywriting & design agencies.• Content creation for blogs, website, e-mail marketing.• Support of our local teams in the US, Europe and India. Show less

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  Varda - Field Data Exchange

  May 2022 - Dec 2024

  Global Communications Manager

  We're building software products to enable field level data to accelerate the transition to a nature-positive food system. To work towards this goal I take a holistic view from the media, business, non-profit and political landscape to understand what conversations are happening in the food and sustainability sector. I enjoy 'weaving' together my colleagues' expertise in tech and agriculture to better convey our work and vision, making it accessible and relatable to a broader audience.Most of us work remotely at Varda, so I believe that it is important to create opportunities for online engagements to build stronger bonds, enjoy our work more and by proxi perform better!We're open to collaborate, learn an develop with our partners so feel free to reach out! Show less