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David Smith

David Smith

Marketing / New Business Development

Followers of David Smith949 followers
location of David SmithMilton, Ontario, Canada

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  • Timeline

  • About me

    Marketing Director - Canada - Weiser Lock, Pfister faucets

  • Education

    • Lower Canada College

      -

    • Wilfrid Laurier University

      1996 - 2000
      Bachelor of Business Administration (BBA) Marketing

  • Experience

    • Teleline Canada

      Jun 2000 - Jun 2002
      Marketing / New Business Development

      - Managed direct marketing campaigns, including database marketing, direct mail, online, trade show and telemarketing in the industrial computing/automation market, resulting in considerable new channel growth

    • Newell Rubbermaid

      Oct 2002 - Jan 2014

      - Built and executed brand and trade marketing strategy, managed the product line P&L for Goody hair accessories business, resulting in a return to sales and market share growth - Managed a team of four marketing professionals, instituted a new management style based on clearer understanding of roles, accountability for results, business planning discipline and cross-functional teamwork- Executed shopper and consumer research studies to better understand Goody’s brand equity with consumers at the point of sale, leveraged studies with major customers, resulting in new merchandizing and better promotional opportunities Show less

      • Sr. Manager, Customer Marketing

        Jul 2013 - Jan 2014

      • Sr. Manager, Brand Marketing

        Apr 2011 - Jun 2013

      • Manager, Brand Marketing

        Feb 2007 - Mar 2011

      • Associate Manager, Product Marketing

        Feb 2004 - Jan 2007

      • Field Sales Representative

        Oct 2002 - Jan 2004

    • Lantic Inc

      Jan 2014 - Jul 2014
      Marketing Manager

      - Executed complete graphics and packaging upgrade across core retail Lantic and Rogers sugar brands- Redesigned consumer website to improve brand relevance and consumer engagement

    • ROCKWOOL North America

      Jul 2014 - Mar 2019

      • Sr. Marketing Manager - Retail & Consumer

        Jun 2018 - Mar 2019

      • Segment Manager - Residential

        Jul 2014 - Jun 2018

    • Spectrum Brands, Inc

      Mar 2019 - Jun 2023

      • Sr. Marketing Manager - Hardware & Home Improvement (Weiser Lock, Pfister faucets)

        Jul 2020 - Jun 2023

      • Sr. Marketing Manager - Weiser Locks & Hardware

        Mar 2019 - Jul 2020

    • ASSA ABLOY Opening Solutions Americas

      Jun 2023 - now

      • Marketing Director - Canada

        Apr 2024 - now

      • Sr. Marketing Manager - Weiser Lock, Pfister faucets

        Jun 2023 - Apr 2024

  • Licenses & Certifications