Amanda Van Kilsdonk

Experience

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  Music On Wheels

  Dec 2008 - Aug 2011

  Rochester Mobile Disc Jockey

  "With Music On Wheels Disc Jockeys, you'll get a talented entertainer who will arrive on time and fully prepared. Our professional Disc Jockeys have an in-depth knowledge of music and are ready to implement your vision of fun. Whether it's a laid-back, wedding cocktail atmosphere, or a loosen-your-tie and cut loose bash, our disc jockeys will adapt their techniques and energy level to your audience."

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  Builder's Saloon

  Sept 2009 - Dec 2010

  Karaoke Disc Jockey
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  Newbattle Abbey College

  Feb 2011 - May 2011

  Marketing Internship

  • Involved with the organization, planning and marketing of campus events as well as performing office duties, such as database entry, reports, etc.• Organize and implement the St. Patrick’s Day Ceilidh and developed the National Rural Certificate summer course• Create and update reports, brochures, booklets and Facebook page

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  University of Wisconsin - Superior

  May 2011 - Oct 2015

  The Direct Marketing Coordinator is responsible for the creation, planning, organizing and coordinating the direct marketing plan for the Office of Admissions. This individual coordinates advertising promotion and publicity programs including database identification for target audiences, direct mail campaign, direct response database campaign, publications and promotion, social networking and customer relations management (CRM) campaigns. Assists the Office of Admissions in maintaining good relationships with parents, students, faculty and staff. Show less This position will provide website marketing support and social media support for the Distance Learning Center. Implementation will be in keeping with University branding, web, social media and other relevant guidelines/trends. Position collaborates with designated staff to identify and implement changes/opportunities. Secondary to website development and support will be developing and supporting Social Media activity in accordance with University guidelines (examples: Face Book, Google AdWords, Flicker, YouTube, etc). This will include web and social media analytics. This person will also work on select other projects as assigned. Show less • Assist new students and serve as a resource person during the final SOAR and Fall Weekend of Welcome • Work with the Team to plan other activities for new students • Work collaboratively with the FYE staff as a whole • Facilitate small group discussions designed to answer students’ questions and concerns • Plan and facilitate one-on-one and group interaction activities • Work with Campus Life and the Student Success Team • Participate fully in the spring and Pre-fall orientation (final SOAR/WoW) training process • Participate fully in the final SOAR and Fall WoW sessions Show less

  • Marketing Specialist

    May 2012 - Oct 2015

  • Website Manager

    May 2012 - Aug 2012

  • Distance Learning Center Marketing Assistant

    Aug 2011 - May 2012

  • Group Fitness Instructor

    Sept 2010 - May 2012

  • Student Athlete

    Aug 2008 - May 2012

  • First Year Experience Student Marketing Assistant

    Mar 2011 - Aug 2011

  • First Year Experience Team Leader

    May 2011 - Jul 2011
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  Aces on 29th

  Sept 2011 - Mar 2012

  Disc Jockey & Bartender
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  Essentia Health

  Nov 2015 - now

  Oversees and manages the Essentia Health Digital Marketing Team and Website Team. Effectively leads and manages the development and implementation of marketing programs, strategies and tactics. Identifies opportunities based on the analysis of strategic market research, data and market information. Manages marketing activities for the organization, leading the efforts to promote and enhance the organization's image and brand(s) on all fronts. Contributes to business development through marketing strategy, results and measurements. With the VP of Marketing, develops long-range goals, objectives and measures, and provides timely, accurate information to support performance goals and priorities. Assists the preparation of annual operating and expense budget for marketing and manages expenses. Show less Responsible for the development and implementation of marketing programs, strategies and tactics for assigned specialties within Essentia Health. Working in close collaboration with administrators and section chairs, responsibilities include: Organizing the marketing efforts for assigned specialties including recommendations of program and service development based upon market trends; working collaboratively to ensure that program development and enhancements meet customer needs and goals; providing internal expertise to marketing, marketing research and public relations colleagues to implement specific tactics to ensure continuity in development of marketing plans; and developing the relationships required to represent the specialties to internal and external customers. Show less Responsible for the development and implementation of marketing programs, strategies and tactics for assigned specialties within Essentia Health. Working in close collaboration with administrators and section chairs, responsibilities include: Organizing the marketing efforts for assigned specialties including recommendations of program and service development based upon market trends; working collaboratively to ensure that program development and enhancements meet customer needs and goals; providing internal expertise to marketing, marketing research and public relations colleagues to implement specific tactics to ensure continuity in development of marketing plans; and developing the relationships required to represent the specialties to internal and external customers. Show less The Marketing Planner is responsible for the development and implementation of marketing programs, strategies and tactics for assigned specialties within Essentia Health. Working in close collaboration with administrators, section chairs, vendors and staff, responsibilities include:Organizing the marketing efforts for assigned specialties including recommendations of program and service development based upon market trends; working collaboratively to ensure that program development and enhancements meet customer needs and goals; providing internal expertise to marketing, marketing research and communications colleagues to implement specific tactics to ensure continuity in development of marketing plans; and developing the relationships required to represent the specialties to internal and external customers. Position requires high level of customer service skills to establish and enhance positive relationships with patients, co-workers, and others. Show less This position also performs a variety of duties relating to production of collateral materials to support the needs of the Essentia Health Marketing & Communication team while maintaining a consistent brand. My top responsibilities for Essentia Health include: the New Movers Program, Primary Care Teams, St. Mary's Clinic - Superior, Patient Experience, Retail (Skin Renewal, Pharmacy, MES), community events, sponsorships, interventional radiology, inventory database management, ophthalmology, directory management, and ad hoc projects. This position is also responsible for various projects throughout the department including: the development and implementation of marketing programs, strategies and tactics for Tier III clients; developing, designing, and producing a wide variety of design material which consistently present the Essentia Health brand image; providing information and/or artwork to external/internal vendors; managing department ordering including supplies and inventory; Yellow Page advertising; special projects as assigned; and a variety of duties to enable the department to reach its strategic goals and support overall office efficiency. Show less

  • Marketing Manager (System)

    Jan 2022 - now

  • Marketing Planner II (System)

    Jul 2021 - Jan 2022

  • Marketing Planner I (System)

    Jan 2020 - Jul 2021

  • Marketing Planner (East Market)

    Jun 2016 - Jan 2020

  • Marketing Specialist

    Nov 2015 - Jun 2016