
Timeline
About me
Senior Planning Manager & Scrum Master at Bank of Ireland
Education
Colaiste iosagain
2001 - 2006Dublin business school
2007 - 2010Bachelor of arts (b.a.) marketing and event management honours 2.1
Experience
The heritage golf and spa resort
Oct 2005 - Oct 2011Waiter/events assistantI was part of a team that was responsible for ensuring 150+ customers a night enjoyed their dining experience.Received extensive training in the customer relations field.I was responsible for taking reservations and serving high profile customers who visited the resort.Key responsibilities included opening and closing, ensuring the takings were correct at the end of a shift and stock management on a weekly basis.Worked with the Marketing and Event teams on a regular basis in relation to planning and organising weddings and corporate conferences/outings. Show less
Banc cafe
Mar 2012 - Nov 2012Marketing and event coordinatorManagement of Marketing and Events for three separate locations within a vibrant area of Manhattan. Managed event bookings and implementation.Responsible for coordination of social media activity.
Iab
Apr 2012 - Nov 2012Events assistantInvolved in the pre-planning of various events over an 8 month period.Responsible for database management of clients.Created post event reports detailing each event success in relation to pre event specified KPI’s
Bank of ireland
Feb 2013 - nowWorking cross functionally with the Channels/CVM team and the wider Group Marketing function to deliver best in class performance marketing activity.Identifying opportunities to improve current processes or activity that leads to a positive return on ICAAP activity. Project managing key technology projects and processes that result in more efficient ways to work. Responsible for the on-going management of the testing schedule and using data driven insights for testing that will accompany and support the over-arching Channel Plans for each stage of the customer awareness to acquisition journey across paid, earned and owned channels to ensure the business targets are met. Show less Managed the evolution of Bank of Ireland’s digital communications assets by creating a seamless link between the marketing team and the branch network. This was achieved through consistent and impactful messaging across all products and media to develop timely and sales-driven marketing activity to support sales targets and to drive a strong brand message.Overall responsibility for the merchandising of all Bank of Ireland branches across the entire ROI network.An additional role that I managed from June 2013 – June 2016 included a financial component to ensure that the appropriate governance and frameworks were in place to promote the efficient and optimal functioning of the group’s procurement process. Show less
Senior Planning Manager & Scrum Master
Jun 2024 - nowChannel Planning Manager
Jun 2021 - Jun 2024Digital Project Manager
Mar 2019 - Jun 2021Events Manager
Jun 2016 - Mar 2019Digital Marketing Communications Executive
Nov 2013 - Jun 2016Youth Segments and Events Specialist
Feb 2013 - Nov 2013
Licenses & Certifications
- View certificate
Change management for projects
LinkedinFeb 2021
Languages
- enEnglish
- frFrench
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