
Alexandre Santos
Junior Designer

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About me
Senior Product Designer
Education

IESB
2015 - 2017Master of Business Administration (MBA) Digital Marketing
IESB
2007 - 2010Bachelor's degree Advertising
Experience

APEX-Brasil
Jan 2009 - Mar 2010Junior DesignerKey Responsibilities:

Extrema Comunicação
Feb 2010 - Aug 2010Junior Art Director
Radiola Design & Publicidade
Aug 2010 - Feb 2011Junior Art Director
Idea Propaganda
Mar 2013 - Aug 2014Art Director
Câmara dos Deputados
Aug 2014 - Feb 2015Art Director
Sinduscon Df
Mar 2015 - Sept 2015Art Director
Digital Group
Sept 2015 - Oct 2017At Digital Group I really started in the Digital world. At first I was responsible for creating advertising and campaigns. After some time I met the UX / UI market and started working with websites and applications. So I became more focused and developed interfaces and applications for some big clients with Caixa, Ministry of Health, Caixa Seguradora, Government of the Federal District and some projects of Globo Television.
UI Designer
Sept 2015 - Oct 2017Senior Art Director
Sept 2015 - Sept 2015

Monumenta Comunicação e Estratégias Sociais
Oct 2017 - Apr 2019UI/UX DesignerDuring my time at Monumenta, I was responsible for developing digital solutions for apps and websites, creating interactive prototypes, and overseeing the progress of mobile and web applications. I had the opportunity to work with clients such as Caixa, Fenae, Banco do Brasil, Apcefs, I do Cultura, Wiz, and LTM.

Caixa Seguradora
Apr 2019 - Sept 2020UX/UI DesignerDuring my time at Caixa Seguradora, I successfully managed projects in the insurance, consortium, capitalization, and pension plan sectors. In a 12-month period, I developed customer areas, auto purchase platforms, websites, landing pages, applications, and systems. Additionally, I created and maintained Caixa Seguradora's new design system, ensuring adherence to best usability practices. These initiatives aimed to enhance the digital experience for our customers, providing consistent and user-friendly digital touchpoints, and were delivered on time to meet strategic objectives. Show less

CNI - Confederação Nacional da Indústria
Sept 2020 - Nov 2021UX/UI DesignerNCI is the main representative of Brazilian industry in defending and promoting public policies that favor entrepreneurship and industrial production. I worked with the design team on internal projects and designed the new portal industry with a new design, better information architecture, and usability.• I developed the new Industry Portal by conducting user research, data analysis, and usability testing. Over 12 months, • I created the new Design System to create a more intuitive navigation experience, enhancing scalability and consistency. This user-centric approach ensured that the portal effectively meets industry needs and provides an improved user experience, delivered on time to support CNI's strategic objectives.• I run a discovery process to implement a new, user-friendly, and streamlined intranet platform to enhance the user experience and provide a more efficient platform for our employees. Show less

Toptal
Oct 2021 - nowAs a Toptal Client, Anzen isn't just about insurance: we provide increased safety to business owners. We want teams to focus on building better products and services while worrying less about compliance, HR, financial, and shareholder risk exposures.• Developed a platform using the best User Experience (UX) methods for servicing management teams within the insurance industry, ensuring an effective interface with senior executives and directors.• Worked collaboratively with high-level stakeholders to understand their needs and translate them into elegant, visually appealing design solutions.• Enhanced existing wireframes and flows by integrating a unique visual identity to improve the user experience and delivered consistent, high-quality prototypes aligned with the company goals and resonated with the target audience based on user feedback and market trends. Show less I am part of the freelance team at Toptal and have over 5,000 hours of work on the platform. I collaborate remotely with clients worldwide to develop websites, systems, and visual designs, focusing on enhancing usability. • Developed a rapid prototyping platform for a startup focused on trade development, ensuring ease of use and leveraging the best User Experience (UX) methods to serve as a stepping stone into multiple markets.• Designed a clean, minimalist, and user-friendly mobile MVP for an early-stage startup, creating a prototype for an innovative personal finance app.• Enhanced a SaaS platform to provide a more intuitive and consumer-oriented experience, aiming to establish a network that facilitates file management and improves communication among all relevant parties. Show less
Senior Product Designer
Aug 2022 - nowSenior Product Designer
Oct 2021 - now

VTEX
Dec 2021 - May 2022Senior Product DesignerVTEX, a Brazilian multinational technology company, specializes in cloud commerce. Its SaaS solution is used in over 3,200 stores across 38 countries.• Conducted the discovery process of integrating Google Page Speed charts into the VTEX admin.• I designed and prototyped web and mobile applications with the Analytics team to integrate Google Page Speed. This user-friendly solution positioned VTEX as the first platform to offer native integration with Google data, significantly enhancing our competitive edge in the market.• Collaborated closely with the team to establish the visual standards of the current design system, mainly focusing on documentation guidelines. Show less

TOTVS
May 2023 - Nov 2024Senior Product DesignerAt TOTVS, we're modernizing the Winthor project to create personalized client experiences. We've improved the visual appeal of our product, ensuring a modern layout that meets customer expectations.• Led the design of a comprehensive Design System, standardizing detailed visual elements and interaction patterns across multiple products with a strong focus on User Experience (UX), visual consistency, and attention to detail.• Conducted comprehensive market research, user studies, and usability testing to gather valuable insights and user needs. Analyzed findings to refine design solutions based on user feedback and market trends.• Collaborated with cross-functional teams, including developers, product managers, and marketing, to ensure alignment between project goals and deliverables. Show less
Licenses & Certifications

User Experience Design
TeraAug 2021
Artificial Intelligence: Boost your productivity and accelerate your career
Escola ConquerJan 2025- View certificate

From modeling to rendering training - Modo The Foundry
R3FJul 2017 
Design System & Ops
Meiuca DesignAug 2020- View certificate

AI for Designers
IxDF - Interaction Design FoundationJan 2025 
User Interface Design na Prática
UI LabJul 2018- View certificate

Product Discovery
How BootcampsJan 2020 - View certificate

UX Strategy
Mergo User ExperienceNov 2019 
Graphic Design
Corcoran School of the Arts and Design at The George Washington UniversityDec 2011- View certificate

Design Ops
How BootcampsFeb 2020
Languages
- enEnglish
- poPortuguese
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