Luisa Lin, MBA, CFA, CSM®

Experience

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  Nong Xue Corporation

  Jun 2006 - Sept 2006

  Internship

  • Inspected Publishing Integrated System by employing a small dataset to test every function and collaborated with engineers in both Taiwan and China to fix malfunctions in the system• Developed Software Requirement Specification of the Publishing Integrated System as a tutorial of the system required by Ministry of Economic Affairs, R.O.C.

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  Deloitte

  Jul 2007 - Aug 2009

  Semi-Senior Tax Consultant

  • Performed statistics-based financial comparisons to test intercompany transactions for arm’s length transactions and develop transfer pricing reports to verify client compliance with Taiwan Transfer Pricing Guidelines• Conducted on-site audits of annual financial statements and income tax return filing to evaluate client compliance with accounting standards and Taiwan tax regulations in foreign multinational companies• Provided tax advisory and consulting services to 15 long-term clients, helping them achieve business objectives, manage risk, and improve overall business performance Show less

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  Justtravel Entertainment Enterprise Company

  Oct 2009 - Jun 2010

  Assistant Manager, Department of Accounting and Personnel

  • Developed HR and accounting policies that were approved and implemented by management to resolve undefined operational processes, resulting in more accurate overtime calculations saving the company over 50% in overtime pay• Improved operational efficiency at a 17-person team by diagnosing and eliminating redundant cash handling processes, resulting in faster cash processing that saved the company labor dollars• Implemented a new point-of-sale module and financial reporting system that managed supply chain and generated accurate financial reports, providing executives a better view of current sales performance Show less

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  The University of Arizona

  Aug 2011 - May 2012

  Graduate Teaching Assistant

  Teaching Assistant of Quantitative Financial Management Course

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  American Express

  Aug 2012 - Aug 2015

  Statutory Reporting & Financial Control Analyst, Controllership

  • Designated as Deputy Accounting Manager & Tax Team Leader, ensuring accurate accounting treatments, financial reporting, tax filing, and disbursement• Analyzed financials and present to board of directors to support senior management decision-making process and deliver firm-wide reporting, ensuring compliance with relevant policies/regulations and enabling achievement of P&L targets• Appointed as IT Expert to respond to Oracle queries raised by local business units, to act as market pilot user for new launched systems, and to conduct sessions of MS Office, Cognos, and spreadsheet control, improving efficiency and productivity• Drove process improvement to boost overall adequacy and efficiency by eliminating unnecessary low-value tasks and automating manual processes, reducing more than 100 working hours annually with more accurate results• Led a regional team to run a SharePoint-based forum, engaging more than 100 users to collaborate and network on the platform• Acted as relationship lead with Financial Center-East in India to resolve reconciliation issues and monitor outsourced activities, managing outsourcing risks and verifying fulfillment of local outsourcing regulations Show less

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  Baxter International Inc.

  Aug 2015 - Sept 2020

  • Lead 3-BU (w/ direct & distributor models) planning, forecasting, pricing activities to commit and deliver US$70MM+ of top-line w/ 500+ SKU and secure SG&A budget• Develop financial models and business cases, incorporating sales & marketing insights, to evaluate P&L impacts of R&O for existing products and new product launch, supporting BUD's & GM's decision making and strategy development• Design incentive plan and set sales target for sales team, clinical team, and distributors to achieve 100%+ of overall Renal team goal• Review Renal team performance & sales force effectiveness to ensure alignment with global strategic plan Show less • Managed financial planning & analysis activities, including annual/long range planning, quarterly forecasting, monthly financial update, product profitability, and ad-hoc analysis• Worked with cross-functional teams to conduct feasibility studies and cost-benefit analysis to evaluate potential business opportunities• Acted as Pricing Supervisor to ensure appropriate prices implemented, evaluate financial impacts of pricing decisions, and streamline pricing setup process• Built a database in MS Access for over 1 million sales orders to monitor business performance and support decision making without additional costs Show less

  • Associate Manager, Business Intelligence, Renal Products

    Apr 2018 - Sept 2020

  • Business Intelligence Analyst, Renal Products

    Apr 2017 - Mar 2018

  • Sr. Financial Analyst - FP&A, Finance

    Aug 2015 - Mar 2017
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  Zuellig Pharma

  Sept 2020 - Mar 2021

  Financial Planning & Analysis Manager

  • Led FP&A team of 2 Financial Analysts to review and justify an aspirational but realistic P&L and net working capital target• Developed price proposals to respond to RFPs from healthcare companies, growing sales and improving profitability• Acted as Procurement Manager to coach a specialist and expedite insurance certificate for COVID-19 vaccine tender

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  MSD

  Mar 2021 - now

  • Manage diversified products and partner with distributor to drive externalized business, reaching ~0.2M patients annually• Lead SFE team to drive sales force effectiveness, derive sales intelligence, and develop go to market strategy with 130+ salesforce• Deploy data-driven multi-channel cycle plan and smart suggestions in Veeva as the 1st AP pilot market to optimize omni-channel engagement model, improving salesforce digital engagement by 40% and HCP digital coverage by 27% of total company in a year• Launch regional sales and engagement dashboards to build salesforce analytic capability from planning to execution• Act as Product SKU Optimization Country Implementation Lead to evaluate and eliminate low value and non-standard SKUs Show less

  • Commercial Excellence and New Product Planning Lead

    Apr 2024 - now

  • SFE and Alliance Lead

    Jan 2023 - Mar 2024

  • Sales Force Effectiveness Lead

    Mar 2021 - Dec 2022