Talk to sales Try for Free
Cole Tan

Cole Tan

Marketing Intern

Followers of Cole Tan821 followers
location of Cole TanParis, ĂŽle-de-France, France

Connect with Cole Tan to Send Message

Connect

Connect with Cole Tan to Send Message

Connect

  • Timeline

  • About me

    Digital Marketing Manager and MBA graduate 🍸

  • Education

    • Ateneo de Manila University

      2011 - 2015
      BS Management Major in Legal Management Minor in Financial Management

      Activities and Societies: Ateneo Lex Batch Representative 2011-2013, 2014-2015 Relevant Courses:Strategy Formulation and Implementation, Principles of Marketing, Organizational Behavior, Quantitative Methods and Operations, Investment Analysis

    • Audencia

      2019 - 2020
      Full-Time MBA BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES

  • Experience

    • ZALORA Group

      Oct 2013 - Dec 2013
      Marketing Intern

      • Event Management: Organised Trunk Show Event for Zalora's Christmas Boutique which include space decorations, organising food orders, logistics, and Product Merchandising• Content Management: Part of team to analyze SKU sales and trends to create effective blogs, content, and banners for the website• Earned Media: Landed several media coverage such as fashionintern.ph, iammeg.ph, Cosmo.ph, Manila Bulletin Lifestyle and several prominent bloggers for the Trunk Show Event • Product merchandising for Supersale Bazaar • Managed the Zalora Booth in Sunnies by Charlie MOA Opening and got 300 people's email addresses for Zalora's Newsletters Show less

    • Saga Events

      Apr 2014 - Jun 2014
      Intern

      • Assist in fashion events such as model go-sees, model fittings, and other relevant events

    • Status Magazine

      Sept 2014 - Nov 2014
      Status Magazine Intern

      • Content Management: Pitch blog ideas and write for the online blog of Status, write blurbs and other minor sections of the magazine • Assist in Product Photoshoots • Creative Assistant: pitch ideas for next month’s shoots • Covered Philippine Fashion Week for the magazine which includes coordinating with photographer, shooting outfits of the people attending, writing runway reviews, and posting them in a timely fashion

    • Bershka

      Jul 2015 - Dec 2015
      Management Trainee

      • Assess store performance and provide deep analysis of sales and products, Team Management (5 or more people), making daily rounds, proper opening, closing clearing, receiving store deliveries and fashion merchandising• Uphold brand image through window and product displays while keeping up with trends• Industry and Competitor Analysis, SWOT Analysis, Team Performance Report• Store Operations and Supply Chain including customer service, proper replenishment of different furniture, storage room organization• Inventory Management and order quantities based on demand Show less

    • ABS-CBN Corporation

      Mar 2016 - Aug 2019
      Customer Marketing Specialist

      • Consistent Top Contributor of Sales for 3 Years • Championed breakthrough and innovative ideas pioneering over 30 impactful and relevant Marketing Campaigns for different brands that utilised Owned, Earned, and Paid Ads• Project Planning and Management. Developed and presented creative customer-oriented multi-platform pitches and campaigns for product launches and promotional campaigns that upheld Brand DNA and communication strategies• Strategic Campaign Management and Implementation of Marketing Plans• Market & Brand Analysis. Leveraged Brand Essence and used Consumer Insights and Market Data to ensure efficiency and effectiveness of marketing campaigns that maximized Consumer Satisfaction, Conversion, and Sales.• Decisive and Strong Collaborator of high-performing multi-functional teams• Action-oriented visionary with a keen eye on relevant market trends Show less

    • Antenna Foundation

      Jun 2020 - Aug 2020
      Business Development Consultant

    • Omni

      Sept 2020 - Feb 2021
      Responsable Webmarketing

      Created, Managed, and tracked targeted paid digital ads and Reporting (Google, Facebook)Analyzed Paid Ads effectivity, ROI, and recalibrated campaigns based on dataSocial Media Content Planning, Asset Creation (Video, Photo, GIF), ImplementationUtilized Owned & Earned Media to build strong community and target customers in different parts of the marketing funnel Managed and regularly updated the e-commerce store and company websiteSEM, SEO optimization - gained 58% more organic searches for website Spearhead Crowdfunding Campaign and achieved 315% of campaign target Setup Google Analytics and web marketing practices to enhance customer pathways, web efficiency, and web content analysis Launched the company’s Newsletters Show less

    • Consultancy

      Jun 2021 - Sept 2023
      Digital Marketing Freelancer

      Manage Websites, Assess and Revise Content, and Organically rank the pages better by targeting strategic keywords and rewriting content, looking at the user journey and optimising pages so that visits go through the marketing funnel better and with more ease

    • The Lucas Bols Company

      May 2022 - now
      Digital Marketing Manager

  • Licenses & Certifications