
Ilamparithi Saravanan
Content Strategist

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About me
Product Designer | User Experience Design | Created digital experiences for brands like Titan, Cricket.com,Royal Challengers Banglore, Blinkit app, Tata communications
Education

St.John's Matriculation Higher Secondary School
1998 - 2011Matriculation and Higher Secondary Biology, Math, Physics and Chemistry 83 %Activities and Societies: National Cadet Crops Sports Club • Won 3rd prize in Multimedia Presentation at MKM Cultural &Tech ED’fest 2010.• Zonal level football player in the year 2009.• Participated in 10days NCC Combined Annual Training Cum RDC Selection Camp in the year 2006• Achieved excellence as TOPPER in 4th National Abacus Competition-Brainobrainfest 2006• Achieved excellence as ACHIEVER in 2nd National Abacus Competition-Brainobrainfest 2005

Uxmint academy
2020 - 2021Certified UX Designer UX DesignActivities and Societies: Observation Study, Quantitative and Qualitative User Research, Affinity Mapping, User Persona Creation, User Journey Map creation, Story boarding, User Survey, Rapid Sketching, Wireframing, Low Fidelity and High Fidelity Prototyping, Usability testing, Story Telling. Documentation on Unique Observations - Observed Day to day environment and documented 350+ unique observations form Physical and Digital ecosystem Findings on Problem statements - From Insights on society generated 100+ problem statements that needs better and innovative solutionsCase study Areas - Obtrusive Design - Unobtrusive Observation - Cognitive Mapping using Affordance and Signifiers- 5G's in Product Design - Cognitive Mapping -… Show more Documentation on Unique Observations - Observed Day to day environment and documented 350+ unique observations form Physical and Digital ecosystem Findings on Problem statements - From Insights on society generated 100+ problem statements that needs better and innovative solutionsCase study Areas - Obtrusive Design - Unobtrusive Observation - Cognitive Mapping using Affordance and Signifiers- 5G's in Product Design - Cognitive Mapping - Personality Traits - Miller's Magical Number- Choice Architecture - Gestalt Rules - Capture & Combine to bring out new perspectives - Driving Behavioral Change using Motivation, Ability and Triggers - Fundamentals of building a new usable product by dismantling an existing product - Comparative Study on Information Architecture - Usability Heuristic Principles Show less

Easwari Engineering College
2011 - 2015Bachelor’s Degree Information Technology CGPA - 7 (First Class Degree)Activities and Societies: Event Coordinator - Citizen Consumer Club Member - Entrepreneurship Development Cell Academic Projects Mini Project - “E-Secure Toll Pathway using RFID technology” to reduce vehicle theft and traffic congestion in highways. Final year Project - “Crop Monitoring to identify plant diseases using remote sensing images” in the domain of hyper spectral image processing. Co-Curricular Records - Attended 2days workshop “Big data analytics using HADOOP environment” conducted by CDAC at SRM University in the year 2014.- Participated in “Project Management- “The Engine to Drive Transformation”, Conference conducted by PMI Chennai Chapter at IIT Madras in the year of 2014. - Presented IEEE Paper “E-Toll Pathway using RFID technology” in National Conference held at Easwari engineering college in 2014.- Completed 5days implant training… Show more Co-Curricular Records - Attended 2days workshop “Big data analytics using HADOOP environment” conducted by CDAC at SRM University in the year 2014.- Participated in “Project Management- “The Engine to Drive Transformation”, Conference conducted by PMI Chennai Chapter at IIT Madras in the year of 2014. - Presented IEEE Paper “E-Toll Pathway using RFID technology” in National Conference held at Easwari engineering college in 2014.- Completed 5days implant training in “Developing a mobile app and creating web pages” held at Kaashiv InfoTech, in 2013. Extra-Curricular Records - Participated and secured 53rd position out of 123 teams in national level Political issue solving competition “MANTHAN” held at Delhi in the year 2013.- Won 1st prize in “Skit” held at Loyola College in the year 2012.- Won 2nd prize in “Street play” held at Ethiraj College for women, in the year 2012.- Won 2nd prize in “Fire less cooking” held at Ethiraj College for women, in the year 2012. Show less
Experience

Shankar IAS Academy
Dec 2015 - Apr 2017Content StrategistMock Test Question Preparation - Job responsibility primarily revolves around creating subject specific and current affairs specific mock test questions for competitive exam aspirants based on Union Public Service Commission examination standards. Current Affairs Material Creation - Job role involves being a part of current affairs creation for easy learnability of aspirants preparing for competitive examinations from print media such as Indian Express, The Hindu, Hindustan Times, Down to Earth and etc. Compilation of Monthly Articles - Job responsibility includes compilation of monthly defense related articles published in Manohar Parrikar Institute for Defense Studies and Analyses (MP-IDSA) and publishing it has a magazine. Show less

Xtracut
May 2018 - Jul 2019Associate User Experience DesignerUI Experience- Created descriptive logos for various startups and design organizations with different style guides- Designed Website and Android Application templates - Designed Package mockups - Designed business cards and menu cards for various organizations.Content Writing Experience - Created catchy taglines for digital marketing services- Created content for few leading web based products

Artbrats 101
Aug 2019 - Sept 2020User Experience DesignerUX Project Experience - Conducted User Research activities including surveys, face to face interviews, Telephonic interviews and Ethnographic studies. - Scheduled and conducted stakeholder interviews.-Assisted senior designers in developing user personas and user journeys.- Worked with development and marketing teams to design and implement web-based solutions for websites. - Created wireframes for websites and mobile applications. - Developed rapid prototypes for mobile applications and websites, worked within and in addition to a style guide. - Gained basic understandings of Information Architecture and Human Computer Interactions.- Co-ordinated with cross functional teams that involves java developers, python programmers and digital marketers. - Prepared and reviewed UX research related case studies for different clients. - Did card sorting with clients for building a better Information Architecture of a product. - Conducted usability testing using A/B and Gorilla testing methods. Show less

Thence
May 2021 - Sept 2022User Experience Designer
Tata Communications
Sept 2022 - nowSr. User Experience Designer
Licenses & Certifications
- View certificate

Designing Emotion: How to Use Design to Move People
LinkedInJul 2023 - View certificate

Elements of AI
University of Helsinki - View certificate

USER EXPERIENCE FOR MOBILE APPS
University of LeedsDec 2020 - View certificate

UX and Accessible Design
University of the Arts LondonSept 2020 - View certificate

Computer Programming For Everyone
University of LeedsNov 2020 - View certificate

Digital Skills: User Experience
AccentureSept 2020 - View certificate

Practitioner - Enterprise Design Thinking
IBMMar 2022 - View certificate

INTRODUCTION TO HUMAN-CENTERED DESIGN
IDEO.orgOct 2020 - View certificate

BUSINESS MODELS FOR SOCIAL ENTERPRISE
Acumen AcademyNov 2020 - View certificate

Storytelling for a Change
Ariel GroupDec 2020
Languages
- enEnglish
- taTamil
- hiHindi
- maMalayalam
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