Andrea Illan

Experience

• 

  The Miami Hurricane

  Aug 2017 - May 2018

  Contributing Writer

  Wrote monthly opinion and lifestyle articles about relevant issues around the University of Miami campus and the surrounding community.

• 

  Office of Congressman Ted Deutch

  May 2018 - Jun 2018

  Media Intern

  Researched local media outlets and created media summaries for the Congressman and his staff. Served as a liaison between constituents and the district office. Used Excel to consolidate the Congressman’s numerous contacts and connections.

• 

  Orange Umbrella Miami

  Jan 2019 - Dec 2019

  Oversaw campaigns and branding projects. Organized workflow within copywriting department and trained junior creatives. Encouraged and promoted a collaborative, creative, and productive working environment. Utilized strategic insights and creative partnerships to develop innovative ideas for clients. Oversaw and guided the visual development of client work, including written content, taglines and voiceovers. Assisted on projects creatively as needed.

  • Creative Director

    Aug 2019 - Dec 2019

  • Copywriter

    Jan 2019 - Aug 2019
• 

  WVUM 90.5 FM "The Voice"

  Oct 2019 - Dec 2019

  Underwriting Staff Member

  Conducted cold and warm calls and made sales pitches for advertising spots on UM’s radio station. Wrote spots for radio presenters to read on air.

• 

  The American University of Paris Athletics

  Jan 2020 - May 2020

  Social Media Manager

  Planed, implemented, managed, and monitored the Instagram and Facebook accounts of the department. Strategized the rebranding of the social media accounts for the department in order to increase brand awareness around the university.

• 

  IRTS Foundation

  Jun 2020 - Aug 2020

  IRTS FMLAS Participant

  Selected among thousands of students to take part in the IRTS (International Radio and Television Society) Future Media Leaders Accelerator Series. Gained media industry knowledge through virtual sessions with a wide array of media professionals and executives. Due to COVID-19, this program was entirely virtual.

• 

  NBCUniversal

  Sept 2020 - now

  Develops comprehensive Marketplace, Retail and Restaurant category knowledge, including consumer trends, media spend, competitive landscape, and strategic challenges, providing valuable insights for clients and internal teams. Transforms category insights into compelling industry-focused sales strategies to support company stakeholders and drive growth for the NBCU portfolio, while showcasing how the company’s platforms align with client objectives. Contributes to development of thought leadership initiatives by understanding widespread industry trends, general culture, and marketplace dynamics to drive innovation and strategic thinking within the Ad Sales organization. Supervises and mentors assigned team intern by providing guidance, assigning tasks, and fostering their professional development. Show less Collaborated with the team across different categories to create, develop, and manage materials and presentations for both internal and external purposes, playing a pivotal role in crafting engaging and informative content. Monitored industry news, trends, and spending to uncover valuable insights and identify opportunities for category development. Spearheaded administrative responsibilities including meeting coordination, weekly newsletter creation, presentation design, systems management, and project tracking to enhance team efficiency and effectiveness. Show less

  • Manager, Category Strategy

    May 2023 - now

  • Coordinator, Client Strategy

    May 2022 - May 2023

  • Ad Sales Associate, Digital Sales Operations

    Jan 2022 - May 2022

  • Ad Sales Associate, Global Partnerships

    Jul 2021 - Dec 2021

  • Sales Marketing Intern, WNBC

    Sept 2020 - Jun 2021