Chun-Her W.

Experience

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  Imzadi (Custom-made suits and accessories)

  Jan 2007 - Apr 2011

  Digital Marketing Supervisor

  • Responsibility: Supervised a team of 3 and drove revenue via promotional campaigns.• Boosted annual revenue YoY 25% by multi-channel Ads & cross-functional campaigns.• Built incremental revenue +30% in 6 months by initiating the eBay shop project.• Optimized user journey: CTR +2.5% pt., CVR +2% pt., Organic +42%, Duration +20%.• Production cost -45% (Developed multiple suppliers/manufacturers in Asia).• Customer complaint rate -25%, delivery lead time -18%.

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  Rakuten

  Jan 2013 - Aug 2017

  ECommerce Team Lead

  • Responsibility: Sales by category management, 10 members, Traffic, Merchandising, CVR.• Sitewide campaigns: Sales hit rate 122%; traffic +131%, CVR +2.6 pt.; AOV+157.• Genre campaigns: Sales hit rate 108% (Performance marketing: ADs, KOLs, 100+ bloggers.• Facebook streaming: Reach rate +132%, Engagement rate +58%, New fans+892.• Awarded: Rakuten project Award for outstaings sales achievement.【Cross-boarder project : Rakuten Taiwan x Rakuten Japan】• Developed dedicated category page and launched 24 hero products on Rakuten Japan.• Cross-functional groups: UI/UX, Creative, IT, Agency, Japanese KOL, logistics & carriers.【Cross business unit project: Marketplace x Credit card x Book】• Partnered with Rakuten credit card and launched 10+ collaborative campaigns.• Credit card issuance rate +5%, AOV +52%, Rakuten point circulation rate +38%. Show less

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  IKEA

  Oct 2017 - Jun 2020

  Regional eCommerce Business developer & Project Manager

  ㆍResponsible for the end-to-end eCommerce shopping and operation flow, securing a smooth shopping journey and maximize operational efficiency, and securing KPI targets.ㆍLaunched EC site rebuild project within defined KPIs across frontend, backend, system, and integration.• Partnered w/ function heads & vendors (15+ stakeholders) for seamless communication & execution.ㆍDrove sales-oriented developments across frontend touchpoints and backend operations.ㆍImproved service levelss, identify and manage issues & optimized operational efficiencies.ㆍBuilt working models with regional & local cross functions to adhere short & long term biz strategies. Show less

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  Acer

  Jul 2020 - now

  Global eCommerce Manager - Marketing division

  ㆍOwn Direct-To-Consumer online store target - Revenue/Margin/Profit/P&L management.ㆍBuild & execute differentiated strategies by customer insights, product category, and digital capailities.ㆍDeliver a premium experience, strengthening business growth & brand awareness.ㆍHero product go-to-market and eBusiness development.ㆍCollaborate with HQ IT, and Marketing and vendors to deliver roadmap w/ next generation capabilities.ㆍMaximize financial objectives and the overall direct business across product categoriesㆍLead development of online merchandising strategies to drive engagement and commerce.ㆍLiaise with partners for marketing and sales activities - Microsoft / Intel / AMD. Show less