Noor P.

Experience

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  Poise TEC

  May 2011 - Oct 2014

  - Responsible for HR planning, budget allocation, recruitment and retrenchment programs- Expanded operations to 9 new locations, reducing hiring costs by 70% for ex-pats- Developed and rolled out a performance appraisal process - Delivered motivational sessions to over 12,000 individuals across the country to support the marketing efforts.- Also developed social media and website content. - Supported on-campus recruitment drives for fresh graduates- Delivered company presentations to prospective candidates encouraging application for available vacancies.- Handled employee onboarding, training and development activites.- Designed policy handbooks for Sexual Harassment, Employee conduct, Safety protocol and grievance redressal proceedures

  • HR Manager

    May 2012 - Oct 2014

  • Human Resources Executive

    May 2011 - May 2012
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  Myntra

  Oct 2014 - May 2016

  Fashion Writer

  - Developed content for e-commerce website including styling recommendations and product descriptions- Designed training module for writers about the various subcategories of jackets and outerwear- Supported website hygiene checks to ensure a seamless shopping experience for our fashion-forward customers

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  FrogIdeas

  Oct 2016 - Jun 2018

  Content Manager

  - Led a team of 15+ on-site and remote content producers for the award-winning marketing agency. - Served 40+ clients including some Fortune 500s, a web series, and a film festival- Designed a robust QC process that cut back 20% on delivery times and 90% delivery delays.- Spearhead the client onboarding and the development of pitch decks, brand messaging grids and editorial calendars.

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  Westoba Credit Union

  Jan 2019 - Dec 2019

  - Led the Digital Marketing team for Westoba Credit Union and MAXA Financial (virtual bank).- Managed all 3rd party vendor contracts, partnerships of print and digital marketing campaigns. - Spearhead email marketing campaigns with 3x engagement increase.- Led social media strategy successfully making Westoba's Facebook page, the fastest growing community in the industry. - Responsible for internal and external communication strategy - Managed social media channels and ran digital campaigns - Women's Day 2019 campaign resulted in a 600% higher engagement (organic).- Executed email marketing campaigns - Curated and presented marketing reports and results in-person and through news pieces on the intranet blogs. - Developed press releases for the local and provincial media partners.

  • Digital Marketing Manager

    Jun 2019 - Dec 2019

  • Marketing Communications Coordinator

    Jan 2019 - Jun 2019
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  Scootaround Inc.

  Jan 2020 - Dec 2021

  Digital Marketing Strategist (North America)

  Led inbound marketing endeavors for Scootaround and its parent company, WHILL Inc., orchestrating a symphony of strategies that resonated with audiences. My role involved spearheading pivotal marketing automation initiatives through the CRM (HubSpot), resulting in a dynamic sales pipeline for e-commerce. This journey included crafting lead scoring and nurturing systems, expertly orchestrating attribution mapping to trace the echoes of our efforts.As the curator of our digital landscape, I managed the intricacies of digital advertising, skillfully allocating budgets while meticulously tracking KPIs to present a comprehensive picture of ROI.One of my remarkable feats was cultivating and nurturing valuable influencer and ambassador partnerships, employing my adept relationship-building skills. This strategic move culminated in a staggering reduction of Lead acquisition costs by a remarkable 3x.With a creative flair, I took charge of content creation, meticulously crafting compelling copy, graphics, and videos that breathed life into our social media, emails, website, and beyond. This holistic approach ensured that our narrative was vividly showcased across digital realms.My tenure at Scootaround was a voyage marked by innovation, collaboration, and measurable impact. It was an honor to contribute to this dynamic landscape, harnessing marketing prowess to elevate the brands' reach and resonance. 🚀📈 Show less

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  Red River Exhibition Association

  Dec 2021 - Aug 2022

  Marketing Communications Manager

  I spearheaded the Marketing and Communications team at the Red River Exhibition Association, a role that brimmed with excitement and fulfillment. One of the most gratifying aspects of my tenure was orchestrating a remarkable digital transformation. Within the initial 90 days, I laid the foundation for a new and enhanced website, an accomplishment that sustained a consistent surge in traffic, boasting a remarkable uptick of over 40% visitors per month.Innovatively, I introduced a CRM tool, seamlessly streamlining our operations, and further enhanced our efficacy by introducing a robust email automation process. A crowning endeavor involved crafting an attribution mapping system, meticulously tracing the impact of our Advertising and PR initiatives.During this period, my efforts were intensely focused on propelling the upcoming grandeur of our flagship event - the Red River Ex. This Class A fair, an annual gathering of over 200,000 visitors, became the focal point of my dedication and strategic prowess.Amidst this whirlwind of vibrant activity, my utmost joy stemmed from collaborating with a team of inspiring individuals at the Red River Exhibition Association. Our collective commitment and energy turned each event into a vivid success story, and I feel deeply fortunate to have contributed to this enthralling journey. 🎡🚀 Show less

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  Parian Logistics Inc.

  Aug 2022 - Jul 2024

  Energizing the digital marketing landscape for a dynamic mix of fashion retail powerhouses within the Parian universe: think Ricki's, Cleo, Bootlegger, Warehouse One Jeans, and Suzzane's. Oh, and there's a touch of Urban Barn magic in the mix too, where I lend my strategic insights in a consulting role.My playground? Crafting and fine-tuning digital marketing symphonies across platforms. I'm all about propelling fresh customer connections and nurturing revenue growth. Join me as we unleash the next chapter of these incredible brands, ready to astonish and evolve. The stage is set, and I can't wait to share the journey with you! 🌟🛍️🚀 Show less Embarked on a journey to create an all-encompassing experience for Ricki's shoppers. As Digital Marketing Manager, I focused on making each interaction special. From online touchpoints, I crafted personalized moments that went beyond transactions, leaving a meaningful impact. It was all about blending strategy with creativity to turn interactions into genuine connections. 🌟🛍️Awarded Rookie of the Year 2022 - often an honour for a highly impact-driven team member in their debut year at Ricki's. Show less

  • Digital Strategy Manager

    Mar 2023 - Jul 2024

  • Digital Marketing Manager

    Aug 2022 - Mar 2023
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  Smack Pet Food

  Jun 2024 - now

  Senior Growth Marketer

  At Smack, we create raw dehydrated superfood for pets with no fillers, gluten, grain, or synthetic additives—just organic, all-natural goodness. 🐾🥦🍗 With over 5,000 five-star reviews, it’s clear that pets LOVE us! 🐶🐱Smack is family-owned, based in Winnipeg, Canada, and growing fast across the globe. I’m excited to help drive this growth and support our mission to make the world’s best pet food!Check us out - www.smackpetfood.com