Shane Mooney

Experience

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  Allegheny Country Club

  Mar 2006 - Aug 2006

  Caddy

  o Practice social networking skills while assisting golfers.o Carried and maintained an organized bag for the golfers.

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  Dick's Sporting Goods

  Jul 2008 - Jan 2012

  Footwear Associate

  o Assigned to put the new weekly advertisements up before the store opens.o Train new employees on how to communicate with customers and efficiently address their needs.o Assist with inventory, monitoring stock, retrieving items, organization, and cleaning the footwear section.o Making sure customers pay for their items in a timely and organized fashion, while making certain every item has been checked and approved for purchase.

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  Market Smart 360

  Aug 2012 - Dec 2013

  Client Success Manager

  - Managed client accounts and trained users on proprietary ad tracking software, to ensure their ongoing understanding and successful use of the platform.- Participated in rebranding the company, including brand positioning, developing website content, platform UX design, and marketing content, including emails, brochures, and blogs.

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  BRUNNER

  Jan 2014 - Mar 2016

  - Developed project status documents that ensured tasks were tracked and executed in timely, accurate fashion. - Managed client Google Analytics accounts, analyzing and delivering performance reports to stakeholders. - Collaborated with in-house strategy teams to craft customer personas by layering Experian audience data onto client-provided customer information.

  • Marketing Analyst

    Aug 2014 - Mar 2016

  • Account Management Apprentice

    Jan 2014 - Jul 2014
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  Merkle

  May 2016 - Apr 2020

  • Associate Manager, Paid Search

    Oct 2018 - Apr 2020

  • Senior Analyst, Search

    Oct 2017 - Oct 2018

  • SEM Analyst

    May 2016 - Oct 2017
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  Merkle

  Feb 2022 - Jun 2022

  Sr Manager, SEM

  - Managed 2-4 person SEM teams across a variety of industry accounts, including international B2B tech, national and regional financial services, small-budget, ROI-focused retailers, and large, revenue-based retailers.- Selected to an exclusive new hire onboarding team, dedicated to leading trainings, creating SOPs and establishing mentorship opportunities, all focused on educating teammates on both basic and advanced SEM tactics.- Personally mentored individual teammates throughout the stages of their SEM careers, regularly meeting to help develop new skills, discuss career growth, and understand company practices and opportunities outside of daily client demands.- Frequently represented Merkle at recruiting events, as well as involved in conducting entry/mid-level interviews. Show less

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  Thomson Reuters

  Sept 2022 - Aug 2023

  Senior Marketer, Paid Search

  - Solely managed $250k+ monthly SEM budgets across multiple product teams and channels, including Google Search, Discovery, and YouTube, as well as Microsoft Search and MSAN.- Through various account optimizations – including SQRs, audience updates, and ad copy updates – YoY improvements included an 11% increase in CTR, 98% increase in CVR and a 50% decrease in CPA ($451 vs $900), with no decline in conversion volume.- Collaborated with Display and Social channel managers to strategize, build, and execute united, full-funnel digital programs.- Proactively established project templates, SOPs, audit documents, and testing pitch presentations. - Regularly shared “SWOT” analyses with campaign planners and product managers to identify and prioritize account successes and needs. Show less

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  BusinessLoans.com

  Sept 2023 - now

  Senior SEM Analyst