Prathyusha Subraveti

Experience

• 

  Tibetan Women's Association

  Jun 2014 - Jul 2014

  Research Intern

  Studied the livelihood systems in one of the Tibetan settlement in Dharamsala, Himachal Pradesh.

• 

  Cornell Sathguru Foundation for Development

  Sept 2017 - Aug 2019

  Associate for projects - Research

  • Conducted Field Studies through Surveys, Interviews, & Focus Group Discussions to design social projects.• Developed proposals for Grant-Making agencies, brand Building documents, Annual Reports, & Social Media content.• Organized awareness programs on Child Sexual Abuse & Child Safety, reaching over 1500 children.

• 

  CMR Institute

  Nov 2018 - Nov 2018

  Guest Lecturer

  Delivered a Guest Lecture on "Understanding Key Stakeholders to Social Change and Innovation" to students of 1st year, Bachelor of Technology on “Understanding Key Stakeholders to Social Change and Innovation” as a part of EPICS (Engineering Projects in Community Service), an academic program introduced to the consortium institutions and members of a partnership between Indo-Universal Collaboration for Engineering Education (IUCEE) and Purdue University, USA

• 

  Merilytics Inc.

  Aug 2019 - Dec 2019

  Senior Analyst- Knowledge Management

  • Developed and maintained case studies and knowledge resources to support research initiatives.• Managed an internal knowledge portal, conducted regular content audits, and implemented strategies to enhance knowledge sharing.• Ensured comprehensive documentation and sharing of insights across the organization.

• 

  Varidus

  Aug 2020 - Nov 2020

  User Experience Designer
• 

  Purple Audacity

  Sept 2020 - Mar 2021

  • Conducted, Market and Customer Research using Qualitative research methods to solve complex business problems of clients in multiple sectors- Automobile, FMCG, OTT, Retail & ECommerce.• Designed and conducted In-depth Interviews, Moderated Group Discussions, Workshops and analyzed data using multiple approaches and frameworks such as semiotics, foresight, etc., to develop reports with actionable insights to fulfill client's research goals. • Led semiotics study to understand Indian consumer behaviour on motorbikes, providing recommendations for niche customer groups.• Developed models and communication strategies for different segments of motorbikes.• Collaborated with cross-functional teams within Purple Audacity.

  • Research Consultant

    Nov 2020 - Mar 2021

  • Researcher

    Sept 2020 - Oct 2020
• 

  PeepalDesign

  May 2021 - Feb 2022

  UX Researcher

  • Conducted both qualitative and quantitative research studies encompassing ethnography, concept testing, and prototype testing to prioritize user experience.• Developed research material and conducted in-person and remote sessions for in-depth interviews and usability tests.• Presented study findings and actionable insights to clients using online tools for data analysis and visualization.

• 

  Google

  Nov 2021 - Feb 2022

  UX Researcher (via Peepal Design)
• 

  Google

  Jul 2022 - Oct 2023

  UX Researcher

  UX researcher at GKE, Google Cloud team [Contracted via Artech LLC]• Leading end to end UX research studies- Identifying research areas, designing study plan, recruiting, developing- screeners, note logs & scripts, facilitating user sessions, analysing data & sharing critical Insights on real user behaviour with key stakeholders.• Implementing qualitative methods such as 1:1 interviews, Usability Tests, Card Sorting, Tree testing, Concept Testing etc., for evaluative, generative and foundational research studies.• Conducting and supporting enterprise research using Rapid Research framework [2-3 week study lifecycle]. • Collaborating with stakeholders such as Product and Project Managers, Designers, Engineers to understand the product level goals, define research requirements and publish the research studies which are accessible organization wide.• Supporting overall research efforts in the team including discovering and tracking key UX problems. Show less

• 

  General Dynamics Mission Systems

  Oct 2023 - Apr 2024

  User Experience/Human Factors Analyst

  Led Evaluative and Foundational research to understand end user needs and pain points for military defense applications.• Designed detailed test scripts, surveys, and data analysis frameworks for user interaction sessions.• Employed industry standards (MIL-STDS, DEF-STAN, ISO etc) and human factors principles to derive actionable insights for user-centered design solutions.• Communicated user needs and other research insights through HFE analysis documents and reports to stakeholders. Show less