Daniela Penkova

Experience

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  Address Real Estate

  Jun 2008 - Apr 2010

  SEO/Online Marketing Specialist

  Address Real Estate is part of AG Capital focused on Bulgarian market. My responsibilities are:- Developing and implementing internet marketing strategies in order to increase on-line presence- Performed keyword research and competitor analysis; - Implemented link building strategy- Performed monthly reports - Established contacts with online media

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  Hop Online Ltd.

  May 2011 - Jan 2014

  SEO Project Manager

  Digital marketing company offering SEO, PPC and complete online marketing solutions for companies in different industries all across the globe. Recognized as a trusted SEO company by MOZ and included on their prestigious Recommended Companies List. - Managed many projects at once for US and Bulgarian clients in the field of rentals, pay day loans, and attorney.- Developed and executed an natural SEO strategies and helped growing client`s business through the web- Analyzed competitors- Prepared monthly KPI reports (traffic, conversions, ranking) based on data in Google Analytics and completed set up goals. - Helped client`s business to rank in Google local results Show less

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  AKM Holdings, Inc.

  Jan 2014 - Dec 2014

  SEO Analyst

  Local web development and SEO company serving small and mid-size businesses from different industries such as: dentistry, packaging, e-commerce websites, and lawyers.- Helped clients to improve ranking in search engine results for important business keywords and meet their goals, including maximize profits- Performed technical site auditing- Implemented on-page and conversion optimization, optimize site architecture and URL structures for maximize indexing, rankings, traffic volume and ROI- Performed local SEO optimization including: citation building, Google + Local Page, on-page optimization- Optimized social media profiles and improved social signals via Twitter, Facebook, Pinterest, Youtube, Linkedin. Show less

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  Ceatus Media Group

  Jan 2015 - Jul 2015

  SEO Analyst

  Ceatus is a web development and SEO company specializing in the medical and dental business industries. Worked as a member of a five person team to improve visibility of online presence of doctor`s websites and increase leads from organic search.Achieved results:- Performed technical site audits for potential clients (indexing, mobile usability, Panda and Penguin Penalty)- Analyzed doctor`s websites, developed strategies and improved search engine visibility- Managed and optimized multiple client`s Google AdWords campaigns and increased leads from paid search. - Integral part of helping become Google Partner Agency by setting up MCC, Google Partner account, passed the exams and implemented the best practices. - Improved the process of building and updating local citations by using effective tools- Optimized Google Pages along with client`s websites for local search, built citations and resolved local ranking issues Show less

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  SEO/PPC Consultant

  Aug 2015 - Dec 2015

  Search Engine Optimization Consultant

  Help businesses to achieve online visibility, get more leads from organic and paid search. Focused on technical site audits, on-page optimization, manage client’s pay-per-click (PPC) campaigns, set up reporting and ROI tracking in Google Analytics.- Consult and educate clients for the best SEO practices including how ranking work; how to improve conversion rate; how to increase organic traffic; how to escape from algorithmic or manual action penalties; interpret data in Google Analytics and etc.- Monthly reporting based on business goals, web site performance, keyword ranking- Develop and implement successful SEO campaigns- Work closely with developers to ensure successful client campaign performance Show less

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  Autofusion

  Dec 2015 - Dec 2017

  SEO/SEM Manager

  Autofusion is a web development, SEO, and PPC management company specializing in automotive business. My responsibilities include:- Managed 15 + PPC accounts : Manage all aspects of the SEM process including account creation (properly link Adwords with Webmaster tools and Google Analytics), billing setup, campaign management, keyword research, bid management, create, test and optimize ad copy.- Making data-driven decisions around SEO tag optimization- Performing SEO analysis (keyword research, SEO technical audits, etc.)- Analysing competitors Local SEO Analyzing:- Optimizing Google My Business listings- Build, claim and delete duplicate citations manually, and through tools like Yext and Moz- Work with clients on phone verifications- Closely track citation building and correction progress- On-site local optimization Show less

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  Reader Digital Agency

  Sept 2017 - now

  Work at an in-house Digital Agency which is part of San Diego Reader. Main key responsibilities include developing and implementing strategic plans to achieve client goals, tracking and reporting on SEO and paid campaign performance, and ensuring that projects are completed on time and within budget.Day-to-day responsibilities regarding SEO and paid ads tasks include: Keyword research and analysis: Identifying relevant and high-traffic keywords to targetCollaborate with copywriters and web designers to produce high quality optimized content and best landing pages to improve conversion rates and user experience.Develop and implement SEO strategies - on-page and off page website optimizationUsing web analytics tools (Google Analytics) to monitor, analyze the site traffic performance and keywords position in Semrush Set up goals in Tag Manager to measure the success of the campaign. Prepare KPI reports on Data Studio to present data in a clear and understandable manner to the client.Manage, review, and perform daily account responsibilities associated with Google Ads, Bing and social media platforms (Facebook, Instagram) for a variety of clients. Manage all campaign budgets, monitor campaign spend, track and report the KPI performance of all campaigns; Show less

  • Digital Marketing Manager/Strategist

    Jun 2019 - now

  • Digital Marketing Expert

    Sept 2017 - now