Victoria Tkachenko, MBA

Experience

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  Dialogue Theory

  Oct 2017 - Jul 2018

  Business Development

  We partner with brands and nonprofits to discover, design, build, and optimize solutions that drive measurable growth.Our design and branding work for Crimson Hexagon helped them achieve a 300% lift in online conversions and raise $20 million in series C funding.See more at https://dialoguetheory.com/

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  VISUAL CONDUCTOR

  Apr 2018 - Sept 2018

  Business Development

  Visual Conductor is an experiential design studio that specializes in Magic Magic Bling Bling: we craft dynamic experiences that boost brand awareness and customer engagement.We created Jamaica Tourist Board’s first pop-up, a dynamic multisensory experience that resulted in over 199,000 social impressions and a 46.4% boost in travel bookings with Liberty Travel, their agency partner.See more exciting projects here: http://www.visualconductor.nyc/

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  GfK

  Aug 2019 - Jul 2021

  As a Market Insights Consultant, I was responsible for turning data into insights to help clients grow. In this role, I:• Delivered over 50 market insights presentations, enabling clients to make strategic decisions. Developed a storyline used as a presentation template in the Market Insights department.• Provided day-to-day support to clients with ad-hoc analysis, product inquiries, and maximized their use of GfK subscription sales data.• Supported the launch of the Smart Home tracker and created compelling presentation materials for the sales teams.• Communicated macroeconomic and market news for the Russian and Kazakhstan regions to GfK teams across countries, enhancing the company’s global expertise.• Ensured data quality through statistical analysis and trained and supervised a team of ten international employees to conduct weekly data quality checks. Show less

  • Market Research Consultant

    May 2021 - Jul 2021

  • Junior Consultant

    Aug 2019 - Apr 2021
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  Freelance (Self employed)

  Sept 2021 - now

  Market Research and Communications

  • Guided mission-driven startups with go-to-market and marketing strategies, including projects for a dementia care app, ESG cloud platform, alternative fuel consultancy, artist mastermind, etc.• Developed a monthly industry newsletter for Biocair, a life sciences logistics company, enabling executive and marketing teams to stay competitive.

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  X5 Retail Group

  Dec 2021 - Dec 2022

  Market Research Manager

  As a Market Research Manager, I supported the company’s product and marketing decisions by communicating data insights. In this role, I:• Conducted market research to support the launch of two new products, contributing to a 33% increase in annual profits and elevating market share from 7th to 3rd position.• Established a culture of competitive intelligence within the company to guide product teams, craft sales battlecards, and support marketing campaigns.• Performed tariff analysis, developed a pricing strategy, and created an Excel-based price calculator that streamlined proposal creation and negotiations for the sales team.• Selected contractors, negotiated terms, managed documentation and communications, and ensured quality results for outsourcing market research and marketing projects.• Developed CRM requirements and assisted the sales team in transitioning to a new CRM system. Show less