Dan Williams, MSA, CRA

Experience

• 

  D1 Sports Training

  Aug 2011 - Sept 2017

  As the Director of New Markets, I act as the ambassador, primary contact and driver fornew D1 facility openings. Responsible for creating and executing a clear Go-To-Market plan, I am accountable for the following key initiatives:Administrative:-Set facility launch budgets and manage accordingly-Establish KPI’s in conjunction with VP of Sales & Marketing and report weekly on all activity-Clearly establish calendar of activity prior and through each new facility opening-Build comprehensive sales and marketing plan to meet KPI’s-Establish and leverage relationships with new facility ownership and stakeholders-Manage internal/external 3rd party relationships-Acts as primary contact for facility staff throughout the pre-launch processSales:-Train facility staff on (pre)selling best practices-Identify new market B2B relationships, corporate wellness programs, cross-promotion opportunities-Identify local organizations, schools, clubs for partnerships and revenue generation opportunities-Generate leads alongside local facility staff and other marketing efforts-Align and manage lead generation strategy with corporate objectivesMarketing:-New Market Analysis including customer insights, demographic, geographic and competitive landscape-Secure creative assets, photography, athlete imagery and other visual needs as required-Work with 3rd party vendors for visual strategy implementation and execution-Set up all SEO platforms for new facility-Coordinate website activity, landing pages, information, creative assets-Generate all new facility collateral for internal use as well as pre-launch promotions-Implement and execute local social strategy, guidelines-Work with PR team, local media and other stakeholders to drive pre-launch press coverage-Lead grand-opening launch event strategy through execution-On-board new facility staff on marketing toolbox, brand guidelines, objectives and strategy Show less As a Regional Sales Director I oversee the performance of the D1 Inside Sales Program which includes but is not limited to: goal setting and objectives, statistical analysis, sales forecasting, construction and implementation of new programs and sales strategies, employee management and evaluation and maintenance of all department software.Other responsibilities include working directly with Marketing team to develop new campaigns through various advertising mediums, coordinating with Operations team in delivery of strategic Sales and Marketing campaigns, CRM management and implementation, customer service evaluation and member retention. Show less o Management of training programs, staff and client experience, and overall business performance of Nashville, TN training facility.o All relationship building with clients, parents, community leaders, area coaches, athletic programs and local physicians.o Work directly with Recruiters to build membership and overall business growth.oAbility to analyze information from the facility software, make sure client records are up to date, payments are applied properly and schedules are maintained.o Accounts Receivable – have an awareness of client account status, following up on late payments, collections, etc.o Payroll of all staff and maintenance of all personnel files. Show less

  • Director of New Markets

    Mar 2016 - Sept 2017

  • Regional Sales Director

    Dec 2014 - Mar 2016

  • Facility Manager

    Apr 2013 - Dec 2014

  • Speed & Strength Coach

    Jan 2012 - Apr 2013

  • Marketing Intern

    Aug 2011 - Dec 2011
• 

  Fleet Feet

  Nov 2017 - Sept 2018

  Marketing Director

  • Work to develop, maintain and implement marketing and outreach strategies to drive and meet store sales goals.• Manage all aspects of marketing and outreach: Digital, Medical, Corporate, Community Relations, Races/Events, In-Store Marketing Support and Training Programs.• Provide monthly or weekly marketing calendars to floor staff to ensure all events are forecasted and staffed.• Work in conjunction with other key staff to guarantee marketing materials are relevant, especially for Digital Marketing.• Establish and build strong rapport with industry staff, schedule check-ins and be of service to community leaders. Show less

• 

  Life Time Inc.

  Oct 2018 - Jan 2020

  Personal Trainer

  As a member of the Personal Training Team I was responsible for -providing various personal training services that offer members programs to maximize workout efficiency, improve fitness, increase stamina, enjoy their fitness experience and improve overall sense of well being. Schedule and complete record keeping according to standard operating procedures. -Develop safe, professional, exciting and comprehensive personal training programs to ensure clients are satisfied with their workout program and remain motivated to attain their personal fitness goals.-Monitor and instruct clients during personal training sessions on the safe and effective use of cardiovascular, flexibility and strength training equipment.-Educate members on current health and fitness issues and trends.-Conduct fitness consultations for new clients including pre-participation screening, Medical History, Lifestyle questionnaire, and goal setting to assess and recommend personal training programs.-Deliver personal training programs based on referring physician's instructions as required.-Refer members to appropriate personal trainer level based on needs, when necessary.-Complete and maintain accurate and current client files. Show less

• 

  Nashville Predators

  Jan 2020 - now

  As Director of Business Operations and Quality Assurance, I oversee all business performance and customer service duties for the Ford Ice Centers in Antioch and Bellevue, TN. My main responsibilities include: building and maintaining budgets for ice time and communicating top-line revenue progress, meeting and exceeding all facility goals and KPI's, strategic planning and forecasting of business performance, coordination and negotiation with all key business partners and high-volume users of Ford Ice Centers, booking and executing over 80 tournaments and special events annually, Master Scheduler of over 50,000 on-ice events annually, drafting and implementing of all Front of House policies and procedures, and serve as primary leadership for all Ford Ice Center operations. Show less As Business Operations Manager, the primary responsibilities include:• Manage front of house (“FOH”) part time staff.Work in conjunction with finance as well as with the Amateur Hockey Director and Director of Scott Hamilton Skating Academy to maintain the following records:• Participant payments• Contractor expenses/payments• Be the primary contact for office equipment (copy machines, internet/phone issues, FOH Computers, walkie talkies), including maintenance and ordering products as needed.• Work with FIC HR Manager to hire, train and schedule all FOH staff• Work with Food and Beverage manager to:• Develop a sound staffing plan• Develop staff trainings• Work with Food and Beverage director to create and maintain standard operating procedures for Food Service• Manage food cost• Cross-functional involvement in the operation of all departments/activities at FIC in order to achieve optimal operating performance and budgeted bottom line results.• Work closely with Amateur Hockey Director to oversee all aspects of facility schedule:• Hockey programs• Figure skating Programs• 3rd party events• Private off-ice functions• Serve as one of the core operating managers and members of FIC leadership team.• Develop an understanding of all facets of FIC’s business and become proficient at providing input and advising on all business and facility operational matters.• Establish and maintain strong relationships with colleagues in all departments throughout the organization in order to effectively identify their needs and seek full range of business solutions.• Oversee daily FOH and concessions cash handling procedures.• Assist Human Resources with employee relations issues for part-time employees.• Work closely with Human Resources Manager to coordinate employee trainings and other activities.• Provide support to Human Resources and FIC management to ensure organizational policies are being followed.• Perform other duties as assigned by management. Show less

  • Director, Business Operations and Quality Assurance

    Jul 2023 - now

  • Interim Director, Business Operations and Quality Assurance

    Jul 2023 - Oct 2023

  • Business Operations Manager

    May 2021 - Jul 2023

  • Human Resources Coordinator

    Jan 2020 - May 2021