Sudeep De

Experience

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  Relevant Earlier Roles

  Jun 1997 - Sept 2013

  Financial Analyst

  2010 to 2013: Musgrave Retail Partners GB: Senior Trading Financial Analyst2006 to 2010: Pitney Bowes Management Services: Commercial Pricing Analyst2006: Douwe Egberts Coffee Systems: Business Development Analyst2004 to 2005: Various Employers: Financial Analyst/Contracts Analyst/Category Reporting Analyst1997 to 2003: Various Employers: Consolidation Accountant/Sr. Accountant/Capital Assets Accountant

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  Signet Jewelers

  Oct 2013 - Mar 2014

  Multichannel Analyst

  I facilitated highly effective budgeting and reforesting activities by challenging and supporting multi-channel management. I communicated up to date weekly/monthly KPIs by optimising reporting to address business requirements and presented performance analysis and observations to the Head of Multi-Channel.◼️ Produced tailored performance reports for Head of Multi-Channel, supporting increased conversion rates by highlighting overall Average Order Value (AOV), website conversion, campaign AOV and issues.◼️ Defined and rolled out Multi-Channel budget 2-weeks ahead of deadline, including a full breakdown of identified and quantified risks, and investment impacts.◼️ Highlighted an opportunity to increase online campaign AOV by 9% with a robust model. Show less

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  Dixons Carphone

  May 2014 - Mar 2015

  Senior Retail Analyst

  Dixons relied on me to provide a detailed narrative of UK stores, by producing succinct and user-centric monthly/weekly financial performance reports to the Group Chief Executive, UK & Ireland Chief Executive, Group FP&A Director and Group Commercial Director. I analysed KPIs in partnership with Category Management and coached a Trainee Analyst on best practice to ensure consistent team performance.◼️ Designed, developed and integrated responsive Budget and Reforecast models for £600m in retail sales and £90m in net profit across all product categories. Show less

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  Premier Foods

  Mar 2015 - Nov 2015

  Senior Commercial Analyst

  I was engaged to provide monthly and quarterly commentaries on customer and brand performance to support the informed decisions of the cake division, naturally, this relied on the forging of strong partnerships throughout various business teams to define reporting and modelling requirements. I provided pricing data to Commercial and Own Label to balance competition and profits in new product development.◼️ Developed profitability model for Brand Marketing to determine viability of new branded products.◼️ Reduced pricing turnarounds from 8 days to 2 days and contract negotiations from 9 weeks to 6 weeks, by developing a secure, user-centric Own Label model (Excel) for faster commercial tendering. ◼️ Initiated and delivered an increase in Own Label contract renewals of 12%. Show less

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  CAMELOT UK LOTTERIES LIMITED

  Nov 2015 - Feb 2016

  Digital Games Finance Analyst

  Joined the Digital Games division on a contract basis, to extract, analyse and report on performance with an array of detailed briefs on weekly sales and prizes across digital products and product groups. I facilitated accurate budgeting throughout all digital teams and reshaped weekly sales reports to ensure availability for Monday trade meetings. ◼️ Partnered with Analysts throughout European teams to report on complex EuroMillions activity.◼️ Produced Investment Appraisal NPV models (Excel) for online scratch card games, enabling users to run robust scenario testing on customers purchasing behaviour data. Show less

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  The White Company

  Oct 2016 - Jan 2017

  Multichannel Customer Strategy Analyst

  The White Company required multi-channel performance and customer sales analysis. I produced monthly reports to present YTD, rolling 12-month customer spend, customer retention and lapse, to business leaders. It required deep investigation into business product sales to exploit lucrative cross-category opportunities, and the nurturing of a deep customer behaviour understanding through thorough basket analysis/reporting.◼️ Identified and introduced an opportunity to secure an additional 11% in revenue by producing robust models and customer analysis to increase cross-category sales.◼️ Identified potential cannibalisation between online sales channels and legacy, new and proposed stores, preventing a potential 7% decline in sales and countless hours of remediation efforts.◼️ Carried out store feasibility analysis for new stores' sites to determine viabilty and cannibalisation of existing stores' performances Show less

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  Costa Coffee Ltd (Whitbread Ltd)

  Mar 2017 - Jul 2017

  FP&A Marketing Analyst

  Contracted to analyse Costa’s Marketing team’s actual vs budget expenditure to assess performance and identify variances. I acted as a conduit between the business and Finance teams to translate commercial objectives into robust finance processes, systems and reports, and coordinated Marketing training on a centralised tracking report for reliable spend monitoring.◼️ Promoted and produced a monthly report for Chief Marketing Officer, enabling first-time insight into the root cause of variances and proactive detection of budget deviation. ◼️ Established robust scenario models to accelerate new product rollouts to all UK stores by 4-weeks.◼️ Initiated a centralisation project to create a unified financial approach across the business units, leading to more effective financial reporting and a reduction in marketing budget/costs of £26k. Show less

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  Majestic Wines

  Jul 2017 - Oct 2018

  FP&A Analyst, Retail Operations

  Majestic Wines required my services within Retail Operations, to provide reliable financial modelling, planning and analysis, with a focus on increasing staff retention. I forged amicable relationships with the directorate, eliciting the underpinning requirements for a business-led financial reporting capability. I also designed and modelled retail store P&Ls to support tailored store bonus proposals and partnered with a Tableau Subject Matter Expert to strategise and execute a seamless migration from Excel.◼️ Orchestrated bonus scheme trials in 3 stores to ensure framework addressed predefined requirements. ◼️ Streamlined P&L models and reporting processes, including a successful migration to Tableau, providing a detailed and reliable overview of financial performance for stores nationwide.◼️ Spearheaded the design and delivery of an exciting bonus scheme in a bid to fend off increasing competition for trained talent resources, reducing staff turnover by 12% and training costs by 21%.◼️ Trained store managers to understand P&Ls and oversaw attributable cost reductions of 3%◼️ Conducted store feasibility studies for potential new sites Show less