
Koby Agagah CMktr
Management Executive

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About me
Brand & Marketing Manager
Education

Coventry University
2014 - 2017Bachelor of Business Administration (BBA) Advertising & Marketing 2:11st In Dissertation

Harris Academy
2011 - 2013
BETHS Grammar School For Boys
2006 - 2011
Experience

Enterprise Rent-A-Car
Jun 2017 - Aug 2018Management ExecutiveCustomer service, sales, BD and client relationship. Understanding cost control, P&L statement and implementing actions to improve this.Mentoring, developing and managing staff. Effectively manage a fleet of vehicles by leading relationships with vendors, customers and branches. Consistent implementation of problem-solving strategies and conflict management.

ICAEW
Aug 2018 - Sept 2021I work with solution providers to bring the very best thought leadership, practical guidance and disruptive technologies to over 159,000 ACAs. By strategically aligning partners with ICAEW's key influencers and decision-makers across the UK in private practice and business, we can up-skill our members in today's evolving climate.With a specialism in advertising and marketing and knowledge in partnerships, I create bespoke awareness campaigns to maximise engagement with finance professionals across ICAEW extensive channels. Show less
Commercial Partnerships Executive
Jul 2019 - Sept 2021Commercial Marketing Assistant
Aug 2018 - Jul 2019

The Kids Network
Jul 2021 - Dec 2022Volunteer MentorA structured year-long mentoring programme supporting 8 -11year-olds, based in London. This scheme helps to support each child social and emotional development before they transition into secondary school.As a mentor, I hold weekly one-to-one sessions. This programme is designed to build confidence, resilience and help our mentees to manage feelings through a series of fun and positive experiences and activities. Giving them an impartial role model to help them at a key stage in their lives. Show less

WSP in the UK
Oct 2021 - Sept 2022Client Account Marketing ExecutiveManaging campaigns for seven strategic accounts in transport & infrastructure (T&I) with ABM. Product marketer for the digital T&I offering and WSP FTC Initiative.
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C2c (Trenitalia c2c Ltd)
Sept 2022 - nowMarketing ManagerManage campaign planning and implement marketing activity to enable retailing improvements, support revenue growth and product innovation to deliver customer satisfaction, and support the recovery of rail travel. • Representative at National Marketing Groups with other HoM & Comms, supporting the national campaign activity for rail. • Brand guardian and ambassador. • Manage agencies for creative campaigns, brand assets, website development, social media and digital marketing (SEO/PPC). • Develop c2c’s e-CRM marketing capability to retain and grow business from c2c’s prospects and customer base. • Manage a 7 figure marketing budget and line management. • Responsible for BFP, Board Reporting, and Quarterly DfT reports. • Running campaigns to encourage transport modal shift, active travel, public transport safety, improve safety and drive behavioural change. • Multichannel campaigns: digital, OOH, post, radio, video, and TV via media partnerships and agencies. • Create an annual marketing strategy that targets leisure, business and commuter travel. • Build partnerships to increase brand awareness, reputation and revenue. Show less
Licenses & Certifications

Google Analytics for Beginners
GoogleAug 2020
Chartered Marketer
CIM | The Chartered Institute of MarketingJul 2024- View certificate

SEO
HubSpot AcademyMay 2024 - View certificate

The Fundamental of Digital Marketing
Google Digital GarageMar 2021
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