Sandra Canon

Experience

• 

  FAMILIA HYGIENE PRODUCTS

  Jan 1998 - Jan 2004

  Account Executive/Manager

  ◣ Meet with commercial clients to discuss advertising requirements◣ Collaborate with account planners to devise campaigns meeting clients’ brief and budget◣ Present campaign ideas and costings to clients◣ Provide brief to creative team to enable production of advertisements◣ Negotiate with clients, solve any problems and ensure meeting of deadlines◣ Monitor and report campaign progress to clients and company management◣ Liaise with client at all stages of campaign◣ Manage account budget for retail distributorAchievements: - Created warehouse plan for development of regions serviced by each department to increase number by distribution and volume, resulting in portfolio deepening and increased brand presence - Achieved double digits growth for 2009 being one of the most viable projects for sales and profitability - Opened 23 warehouses for different regions in one (1) year, which created and generated monthly turnover of $204,647,236 Voir moins

• 

  Alqueria Dairy Company

  Jan 2004 - Jan 2013

  ◣ Lead commercial team according to company sales objectives and standards, always framed by parameters of Indices Ambient Labor (IAL) aiming to strengthen skills ◣ Build regional cultural framework for sales and distribution◣ Generate marketing strategies and business plans for developing new technologies◣ Devise pricing methodologies and industry strategies through economic and business analysis◣ Handle marketing, press release campaigns, media relationships and external communication◣ Identify and manage contractual risk for assigned projects◣ Control company management indicators◣ Plan, organise, implement and execute strategies◣ Manage and control spending budget allocated to channels◣ Develop, organise and implement staff training initiatives for 800 employees◣ Process payroll information◣ Liaise with agencies regarding temporary worker requirements◣ Update HR Advisors with employee personal details◣ Monitor and manage staff probation and performanceAchievements: - Exceeded goal of 10,000 customer increase by 17% with addition of 11,779 new customers for traditional channel - Exceeded 2011 financial growth by 23% and product growth by 17% - Increased average product price from $1,900 to over $2,100 regionally through resource optimization thus increasing channel profitability - Achieved largest market share in recent years with Nielsen Reading of 7.7% in May 2012 (previously 7.4%) - Created, developed and implemented staff marketing training and development program Voir moins ◣ Explore innovative ways to increase revenue◣ Generate and distribute daily, weekly and monthly reports as required by Sales Director◣ Lead staff with a positive attitude and professional conduct◣ Maintain efficient sales office procedures and ensure accuracy of assigned projects within specified timeline(s)◣ Implement store Category Management◣ Monitor and execute marketing budget◣ Monitor trade agreements for partnerships with customers in compliance with company policies◣ Interpret trading indicators; analyse and interpret Nielsen figures◣ Analyse consumer surveys and direct information to Marketing Manager◣ Provide input for employee retention policies◣ Created marketing training and development program for 200 employees regionally◣ Manage payroll procedures for 500+ employees◣ Obtain required approvals from CFOs regarding all HR procedures◣ Maintain and update company’s marketing organizational charts◣ Coordinate and perform exit interviews◣ Provide administrative support as required, including to finance, logistics, product-ion, and human resources departmentsAchievements: - Obtained maximum market share with Nielsen reading rising from 20% to 22% in supermarkets and 18% to 22% superettes - Achieved numerical growth in superettes channel from 38 to 58 points - Achieved growth in volume of 22% in supermarkets channel and 48% in superettes channel in eight (8) months - Reduced selling-to-expense ratio of the retail and supermarket channels from 22 to 17% - Implemented staff marketing training and development program Voir moins

  • Senior Coordinator (Commercial Manager)

    Mar 2006 - Jan 2013

  • Supermarket Sales Coordinator

    Jan 2004 - Mar 2006
• 

  Pinnacle People

  Oct 2018 - Jan 2019

  Assistant Administrator

  Data entry and Uploading staff files (Company system), Compiling Documents, Sorting Incoming mail, posting mail, bank deposits