Alberto Cafaro

Experience

• 

  TBWA\Worldwide

  Jun 2012 - Sept 2013

  Art Director

  - Developed comprehensive advertising campaigns through market research and consumer insights, leading to higher customer engagement.- Partnered with graphic designers and copywriters to streamline project workflows, enhancing efficiency.- Directed advertising campaign execution by integrating project management tools and continuous performance monitoring, resulting in cost reductions.

• 

  Comalab

  Jun 2012 - Apr 2014

  Art Director

  - Formulated tailored advertising strategies through in-depth brand analysis, achieving increased visibility and engagement.- Orchestrated the creative development process, setting clear design guidelines and milestones, resulting in successful campaigns and higher client satisfaction.- Enhanced brand perception and market positioning through strategic data-driven advertising, contributing to increased market share and customer loyalty.

• 

  Ermenegildo Zegna Group

  Apr 2014 - Mar 2016

  Graphic Designer

  - Boosted campaign engagement through comprehensive market research and the development of strategic marketing assets.- Elevated in-store sales through targeted clienteling initiatives and exclusive VIP events.- Strengthened brand consistency and recognition through the implementation of a rigorous review and approval process for all design and artwork.

• 

  Versace

  Apr 2016 - now

  Director Corporate Image and Branding

  - Led an internal team of 4 and coordinated with over 20 external partners.- Optimized budget and timeline management by integrating a project management tool, achieving faster delivery of assets.- Increased digital engagement through comprehensive market research and trend analysis.- Enhanced global campaign quality by establishing rigorous quality standards and precision checks.