Kaniz Fatima Mapari

Experience

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  SRE Edu Pro

  Jun 2011 - Dec 2012

  Counsellor and Marketing Executive

  • Formulate firm's marketing strategy and plan keeping in mind the policies of the company and revenue targets• Handling walk in students and converting them into admissions• Counsel students towards their needs and career aspirations• Counseling individuals who walk- in or call the relevant students

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  Just A Home Reality

  Jan 2013 - Jan 2015

  Marketing & Branding Manager

  • Developed marketing programs for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses. Marketing planning & strategizing.• Expanded client base by 8% in a year by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.• Media Buying, Branding included ATL & BTL • Vendor Management – negotiating on cost & the best space for display

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  Mumbai University

  Jul 2013 - May 2015

  Visiting Faculty

  • 3 Years teaching experience as a visiting faculty teaching Bachelors of Business Management (BMS), Bachelors of Banking & Insurance (BBI), Bachelors of Business Administration (BBA), Bachelors of Commerce Students (B.Com) & Bachelors of Commerce Students B.Com• Taught at Sydenham College, Burhani College & Hinduja College

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  Maharashtra Chamber of Housing Industry (MCHI CREDAI)

  Jul 2015 - Sept 2018

  Assistant Marketing Manager

  Marketing Management:• Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales from 07crore (INR) to 11 crore (INR) by 2016.• Led marketing campaign for the organization with a yearly expense of 10 to 12 crore INR • Used ATL BTL & Digital Marketing Platform to brand & market different products • Led market launch of new products. Identified opportunities, researched new expansion possibilities, collaborated with sales team and created campaigns generating increase in revenue.• Created web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for field reps.• Wrote catalogs, and brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively. • Performed ongoing customer/market research and demographic profiling to identify and capitalise on unmet market needs ahead of the curve.• Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.• Produced Media kits for events as required • Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 10% under-budget (without compromising business growth goals).• Developed and executed SEO, SEM & SMM strategies that achieved and sustained top 3 rankings on Google and Yahoo! (organic, nonpaid results) for key product search terms along with the agency hired. Event Planning & Monitoring:• Planned & Coordinated for execution of 17 events in one year (+3 months)• Played a key role in planning the event concept Worth Rs. 12 Crore (INR)• Managed Property Exhibition of 21000sqmtr• Working closely with Agencies / vendors in order to ensure the delivery in terms of the media purchased, ensuring timely delivery by event fabrication agencies عرض أقل

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  Zainconcepts Events & Exhibitions | Z Display Technologies

  Sept 2018 - Jan 2022

  Project Manager

  • Spearhead Zainconcepts event and tradeshow strategy, including but not limited to: identifying key events, internal team training for attendees (elevator pitch, demos, etc.), maintain pre- and post-show communication, and event attendance.• Leading a team of 6 with end-to-end project management• Work with director of marketing and director of sales to organize and staff customer and sponsored events.• Developed event strategy and objectives; spearhead initiatives to meet objectives based on lead generation, customer advocacy, and more.• Develop the detailed project & marketing planning including the budget, timeline estimation, people resource required.• Leading Marketing analysis of the company & taking decisions on implementing the digital marketing strategies per-project basis. Maintained company branding & ORM.• Managing the “digital marketing” for the events and the company.• Negotiated and executed contracts for large- and small-scale events.• Build & maintain partnerships & relationships with key organizations & individuals involved in the industry. Maintaining relationships with the media houses and the influencer industry.• Drive marketing influenced pipeline through onsite activations and support of the sales team.• Analyze, track, and report on event ROI based on predetermined pipeline, revenue using CRM, email marketing, project management, and similar systems.• Build relationships with Zainconcept’s customers and prospects on a one-to-one basis.• Work with in-house designer to ensure event display accurately.• Working closely with production & technical team for event production & content development. Help support designing of the banners/posters required at the event along with hoardings & newspapers ads, Digital content being the Key. Making the timelines of each required item for on-time delivery• Managing the operations of the company عرض أقل

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  Tawfeeq Travel Group

  Jan 2022 - now

  Marketing Communications Officer

  • Developing comprehensive marketing strategies aligned with the company's goals and objectives• Identifying target markets and customer segments to tailor marketing efforts effectively• Planning, executing, and monitor marketing campaigns across various channels (online and offline)• Utilize digital marketing tools, social media, and traditional advertising methods to maximize reach• Creating engaging and compelling content for marketing materials, including website content, social media posts, newsletters, and promotional materials• Safeguarding and enhancing the company's brand image through consistent messaging and branding across all communication channels• Monitoring and responding to online reviews and customer feedback to maintain a positive brand reputation• Developing and maintaining relationships with media outlets, travel influencers,Coordinating press releases, media coverage, and other public relations activities• Engaging with customers through social media, email campaigns, and other communication channels to build relationships and encourage brand loyalty• Orchestrated impactful marketing campaigns for renowned tourism boards, including Saudi Tourism, Oman Tourism, and Turkey Tourism• Acted as a key marketing figure for Najm Aviation Service, overseeing marketing efforts for esteemed airlines, including Air Canada, Malaysia Airlines, Finnair, RwandAir, Salam Air, and Himalaya Airlines.• Playing a pivotal role in promoting the Globus Family of Brands• Serving as a brand custodian for AMEXGBT Corporate Travel and SABRE Technologies Qatar, ensuring brand compliance with stringent guidelines• Proficiently developing marketing plans and budgets for major cruise lines like Costa Cruise and Norwegian Cruise, resulting in increased bookings and revenue• Effectively marketing travel partners, including Four Seasons Worldwide and Hilton Impresario Worldwide عرض أقل