ABIODUN ADEWESO

Experience

• 

  Unilever/Tequila

  Mar 2009 - Sept 2012

  Area merchandising manager

  > planning,coordinating all sales functions within the assigned territory.>Manage all resources and other sales enablers in the territory.>Distributors management to deliver.>Management of all retail concerns within the territory.

• 

  Guinness Nig Plc(A Diageo Company)

  Sept 2012 - now

  > planning,coordinating all sales functions within the assigned territory.>Manage all resources and other sales enablers in the territory.>Distributors management to deliver.>Management of all retail concerns within the territory.

  • Territory Sales Manager

    Oct 2017 - now

  • Retail Manager

    Sept 2012 - now
• 

  GUINNESS NIG PLC

  Oct 2014 - Nov 2015

  Retail Sales Manager

  > planning,coordinating all sales functions within the assigned territory.>Manage all resources and other sales enablers in the territory.>Distributors management to deliver.>Management of all retail concerns within the territory.

• 

  Guinness Nigeria Plc

  Nov 2015 - now

  Context/Role Metrics:a) Trade Assets POS (Point of sales) and Activation materials for the zoneManages a team of Premium Sellers (PS), Mini Van Sales Reps (MVSRs), Van Sales Reps (VSRs) and Sales Executives across a zone c) Leadership Responsibilities▪ Motivate, coach and develop sales team as well as while successfully managing relationships with key distributors#support GNPLC’s business objectives through the effective management of designated sales territory and ensure delivery of full territory depletions and total outlet activation standards & program executions within the retail sales territory.•#Win Through Great Execution. Deliver financial targets for the market#Invests in Talent. Engage 70% of time to Coach the Distributor Sales Team to step change performance, achieve career potential and create a robust succession pipeline. #Ensure full delivery of the territory business objectives – including depletion volumes through sell-out from distributor to retail channel, market share, minimum execution standard, innovation listing and brand building activities etc.# Initiate effective morning meetings that increase performance on all called out KPI’s# Ensures achievement of the outlet execution standards and effective management of promotional activity in assigned outlets within territory to drive incremental depletion# Drive Total Retail Coverage of weighted accounts within assigned universe# Execute Joined Up Business Plan (JUBP) and contractual to unlock full potentials in every touch point within retail zone# Deliver consistently weekly business Reports (WBR) to Area Sales Manager on territory activities and competitor intelligence.# Implement promotions, develop and execute merchandising programmes at POS with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the strategic brands Show less

  • Trade Activation Manager(TAM)

    Jul 2020 - now

  • Territory Manager.

    Nov 2015 - now
• 

  Guinness Nigeria

  Feb 2022 - now

  • Business Sales Manager

    May 2022 - now

  • Business Development Manager

    Feb 2022 - now