Ashraf Ramadan

Experience

• 

  Americana Egypt

  Mar 1990 - Jan 1997

  I moved to company's branch in Saudi Arabia National Food Co.( Meat Division) as a Key Account Representative for 1 year and Assistant Brand Manager for 1 year, Started the career in 1990 as a sales representative in Al Mohammedans National Food Company (Beefy) on of Americana Egypt companies group in the retail for 3 years and wholesale for 2 years.

  • Sales Executive

    Jan 1995 - Jan 1997

  • Sales Representative

    Mar 1990 - Jan 1995
• 

  Americana Egypt

  Mar 1997 - Jan 1999

  Sales Supervisor

  Cairo Food Industries Co.( Heinz) as Sales Supervisor.

• 

  Bristol-Myers Squibb

  Jul 1999 - Aug 2000

  Medical Sales Representative

  • Ensure that the territory volume and distribution objectives of company brands are achieved by trade channel and outlet type in order that availability is maximized in line with brand strategies and the needs of the market.• Ensure optimal stock levels, product quality and freshness through stock management, orientation to the trade and reporting on supply chain and product issues.

• 

  British American Tobacco

  Jan 2001 - Feb 2014

  •Implement an area Trade Marketing & Distribution plan which meets the regional objectives in line with the Trade Marketing & Distribution strategy.•Ensure that objectives in terms of availability, visibility, volume, market share, and quality and customer price of products are achieved for the area.•Provide Trade Marketing competitor activity reports to ensure that the Management team are fully informed at all times.•Provide accurate day to day forecasting to manage the supply of stock to local distributor warehouses to ensure optimal stock availability to meet demand and maximise freshness of product at the point of sale.•Manage an efficient and effective trade marketing and distribution team through on-the-job training, motivation, and coaching.•Create an environment where people are involved, challenged, motivated to learn from mistakes, and open to adapt to changes that develop the skills.•Manage key customers through the development and implementation of account strategies and plans in order to maximize volume and in store presence within agreed budgets.•Drive the establishment of close working relationships with the trade in order to gain their active support to achieve the competitive edge in the market. Show less •Assist in implementation the Retail Helper’s program to assist in building BAT Egypt brand portfolio.•Supervise, lead and motivate the Retail Helpers’ supervisors in the best way showing leadership capabilities.•Manage the Retail Helpers to ensure Quality execution.•Build and develop effective working relationship with key stakeholders to implement the program.•Assist in improving the control and the quality of the program.•Ensure effective mentoring and coaching through daily visits and make sure that the Retail Helpers are delivering the right messages.•Regular market visits nationwide to ensure the program’s KPI’s are executed effectively.•Ensure all tools are in place.•Ensure all selected outlets meet the criteria.•Maintain 80% minimum retention rate with the Retail Helpers team operating in assigned territory.•Ensure that the personal feedback from colleagues is used in the most effective way for my development.•Ensure that the Retail Helpers abide and implement the Code Of Conduct and are following the CORA and Legal laws. Show less •Assist in the development and implementation of the trade marketing and distribution plan with a view to meet the marketing objectives.•Assist and implement marketing activities with optimum use of allocated resources and materials in order to achieve the highest sales performance.•Supervise an efficient and effective trade marketing and distribution team through on-the job training, retraining, motivation and staff development.• Keep Representatives fully informed at all times of objectives, progress and future marketing plan.•Monitor Distribution and ensure stock rotation of company's brands within the area allocated in order to ensure that availability is maximized in line with brand strategies and the needs of the market by outlet type.•Establish close working relationships with Distributor, Trade outlets & marketing team in order to gain high level of support Show less •Achieve trade coverage, visit frequency and outlet visit plan in order to maximize route effectiveness and efficiency•Ensure that the territory volume and distribution objectives of company brands are achieved by trade channel and outlet type in order that availability is maximized in line with brand strategies and the needs of the market.• Ensure optimal stock levels, product quality and freshness through stock management, orientation to the trade and reporting on supply chain and product issues. Show less •Achieve trade coverage, visit frequency and outlet visit plan in order to maximize route effectiveness and efficiency.•Ensure that the territory volume and distribution objectives of company brands are achieved by trade channel and outlet type in order that availability is maximized in line with brand strategies and the needs of the market.•Ensure optimal stock levels, product quality and freshness through stock management, orientation to the trade and reporting on supply chain and product issues.•Ensure that price is in line with the company strategy.•Gain customer participation in Trade and Consumer promotions, placement of merchandising materials, optimization of product positioning and impact “face on” display in line with the company’s space Plano grams in order to maximize brand awareness and visibility.•Provide support to the trade through regular and accurate communication, problem solving, specialized advice and fair trade.•Maintain accurate and relevant outlet information.•Implement the account plans for merchandising and promotion through support of Part-timers in order to achieve distribution and visibility targets (where applicable)•Co-ordinate Part-timers/Merchandisers in order that trade marketing representation in retail chain outlets is superior to the competition in respect of both core and added value services (where applicable).•Manage financial accounts and assets for the territory to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible.•Constantly monitor the achievement of yearly/cycle objectives through accurate reporting and feedback.•Provide market information and reports to ensure that the relevant marketing people are fully informed at all times. Show less

  • Project Manager ( van Operation)

    Oct 2013 - Feb 2014

  • Indirect Sales Supervisor

    Jun 2012 - Sept 2013

  • Retail Activation Executive

    May 2010 - Jun 2012

  • Area SalesSupervisor

    Mar 2007 - Apr 2010

  • Key Account Representative

    Feb 2004 - Feb 2007

  • Trade Marketing Representative

    Jan 2001 - Oct 2004
• 

  JTI (Japan Tobacco International)

  Apr 2014 - now

  •Assist the Regional Sales Manager in planning and executing sales Annual Operating Plan (AOP) through ensuring the successful achievement of the Distribution Center (DC) sales targets assigned; and closely manage the DC sales team performance.•Execute the sales annual operating plan by reflecting the market needs.•Organize, control and motivate DC's supervisors & representatives to achieve sales targets within the agreed profit margins.•Train, develop and follow-up DC sales force compliance with KPIs. standards necessary to meet the current and long term needs of the sales department.•Regular market visits to monitor changes in the market situation and communicate these fluctuations on the proper timing to the Regional Sales Manager.•Ensure the company's product promotional plans are understood from the DC sales force team.•Develop accurate weekly Customer Demand Forecasting (CDF).•Expand distribution within the region as per AOP.•Ensure proper execution for all new product initiatives•Ensure proper execution of all merchandising and operational priorities•Approve all the administrative transactions for the DC management (DC warehouse lease, daily sales invoicing cycle,…etc.)•Ensure 100% of DC structure and head count of Sales Representatives is complete at all times during the year.•Develop and support the team (actively improves others' skills, cooperate effectively, diplomatic conflict handler)•lead and motivate others (creating enthusiasm, inspire positive attitude, desire to succeed) Show less •Execute Trade Marketing operational plans, which meet strategic and operating Brand plans through the most effective and efficient utilization of resources.•Building and maintaining Trade Marketing Guidelines to be the primary driving force in.•Manage Trade Marketing Budget& workings closely with NTM in order to finalize spend plans.•Manage and Monitor all Third party ( Agencies , Suppliers ...) working in Trade marketing in terms of briefing the supplier , follow up , meet the deadline.•Assist in the development and implementation of Trade Marketing and distribution plan with a view to meet the marketing objectives.•Assist and implement marketing activities with optimum use of allocated resources and materials in order to achieve the highest in-store visibility and sales performance for the GDBs and other key strategic brands throughout the country through an active support of trade. •Supervise the implementation of In Store & On Store merchandising and distribution plan to achieve brand, Volume and Share objectives.•Manage the identification of all Trade marketing outlets in the area, existing, newly opened and refurbished etc.•Manage all the classification of all Trade Marketing outlets that either sell tobacco product or attract key target consumers.•Manage the implementation of plans for product assortment, merchandising materials and promotions in lines with the Global Trade Marketing investment strategy. Show less

  • Area Sales Manager

    Apr 2014 - now

  • Area Sales Manager

    Jun 2015 - May 2016

  • Trade Marketing Supervisor

    Apr 2014 - Jun 2015